Senior Manager Digital Marketing
OptiWise Solutions
Total years of experience :13 years, 2 Months
As a senior manager digital marketing, i am managing a team of designers, developers, seo executives and content writers for an effective presence on Digital Paradigm including Social Media Channels, Google Search & Display Networks and SEO.
My Duties also includes :
~ Creating Digital Marketing Mix and Media Buying Plans
~ Formulating Performance Marketing Strategy
~ Planning, Monitoring and Tweaking Digital Marketing Campaigns
~ Planning and executing eCommerce and Conversion Strategies
~ Digital Sales and Lead Generation
~ Supervising the design & content team to make sure content guidelines
~ Making sure that the social media calendars are following timelines
~ Keeping track of Onsite and Offsite SEO Activities
~ Keeping track of keywords, campaigns and competition analytics
~ Keeping up with current digital & design trends
~ Training new internees for SMM, SEO, Paid Advertising, Lead Generation and Digital Agency Basics
Being a Digital Media Manager, I worked on Digital Marketing Proposals & Strategies for various social media platforms like Facebook, Instagram & YouTube. I have also worked on Google Search & Display Ads strategies & campaigns.
My Duties also includes :
~ Planning Monthly Calendar for Brands
~ Drafting Social Media Spend Plans with KPI’s
~ Sharing Weekly & Monthly Analytics with Clients
~ R & D for new campaign & design ideas
~ Communicating & discussing the plans with clients to make sure timely approvals
~ Campaign Planning, Configuration and Execution as per the approved Media Plan
~ Keeping up with the current trends and audience tweaking as & when required
As Digital Media Manager, I handled all kinds of activities being performed on Digital Marketing Platforms, namely Facebook, Instagram, Twitter, LinkedIn and Google Ads. Starting from Digital Strategy to Proposal Making and from negotiating it to Clients till developing an effective Work Plan for the appropriate executions, together with my team, I played quite a broad role in this aspiring Creative Agency.
My Duties also includes :
~ Keeping the clients informed of campaign statistics and digital trends via a mix of internal and external presentations & reports
~ Management of digital communications and advertising specific budgets and spending strategies across all digital platforms; KPI’s set per Social & Digital Campaign
~ Ensure all brand marketing tactics live up to brand standards and are on-budget/on-time
~ Digital Sales and Lead Generation for the company and the clients
During my job as a web developer, my duties were to create website proposal for potential clients, present layout ideas, functionality ideas and develop website in Wordpress CMS.
Also, i had been doing Custom CSS Styling for wordpress projects as and when required.
Starting as a frontend developer, I have worked on Facebook Apps for Marketing Campaigns of Walls Cornetto, Paddle Pop, Sunsilk, Clear Shampoo, Lipton Tea and Brooke Bond Supreme Tea. Furthermore, I got trained on WordPress Development.
My duties included:
~ Analyzing & Slicing the required slices from given PSD
~ Coding the HTML Structure
~ Coding and Applying CSS Style
~ WordPress website development (Theming, Shortcodes, Page Builders & Plugins, Custom Tweaks)
~ WordPress Content Management
As personal banking consultant for credit card lending, my job was to search and hunt prospective opportunities for credit card sales.
My job duties included:
~ Preparing Marketing Data
~ Creating Market Projections and Analysis
~ Contacting & meeting prospective clients
~ Negotiating with clients
~ Taking all required documents & indemnities for Credit Card application submission
~ Inducting New Parties / Companies / Organizations for the assessment of their Payroll Standards to register them in Faysal Bank's companies classified listing
Since our sales department at Atlas Bank was closed, like other banks due to Lehman Brothers bankruptcy, most of us were internally switched to other working departments.
As Collections Officer for SME Loans, my duties included:
~ Follow up clients for loan collections purpose
~ Tracking & Resolving non-paying loan accounts
~ Meeting with clients for loan payment settlements
~ Preparing a portfolio analysis for collection targets
~ Updating & preparing monthly collections report
~ Preparing collection waivers for clients
~ Processing reports of matured Lease Plans for No Objection Certificate
EAM-U, as the name says External Agencies Management Unit, my job was to check the documents provided by the customers for their loan appraisals to analyze their debt burden as an initial risk assessment.
My Duties included:
~ Collecting required documents from Verification Team and checking their authenticity
~ Coordinating with External Income Estimation Agencies for evaluation of mortgage documents
~ Analyzing client's bank statement to calculate Debt Burden
~ Checking client's Credit History through central bank's credit information bureau to assess repayment & defaulter record
~ Providing the initial loan assessment report to Credit Analysis team for further risk assessment and credit initiation
1. Market Research
i. Designing Survey
ii. Conducting Survey
iii.Tabulating Survey Results
iv. Analyzing Results
v. Coordinating Further
vi. Getting Quotations
2. Managing Cash (Payments & Receipts)
i. Online Funds Transfer
ii. Local Funds Transfer
iii. Depositing Cash
iv. Withdrawing Cash (Through Cheques)
3. Managing Files
Its an Honors degree in Business Administration with a Majors in Marketing. Also, completed a paid internship at Aqua Rock International as a Trainee Manager for Market Research.
