digital marketing specialist
Inlogic IT Solutions
Total des années d'expérience :6 years, 4 Mois
Using Google AdWords and other platforms performed detailed keyword research in order to identify and analyze current market trends.
Developed and implemented digital marketing strategies which significantly increased the website's ranking and attracted more potential customers to the website.
Managed social media campaigns and reviewed all website content in order to optimize it.
Evaluated and monitored campaigns' performance; provided beneficial advice and support to colleagues.
write original content for webpages - tailored for the target audience
make technical recommendations to developers
constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
drive targeted and loyal traffic to a website by community building
use social media to distribute content and encourage more external sites to link to your content - giving you more authority
develop and integrate content marketing strategies
monitor the algorithms set by the search engines to keep up to date with changes.
Update existing content to include more keywords.
Create quality content.
Research keyword trends.
Analyze site analytics to gauge which areas of the site have more traffic.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Search Console, SEMrush Ahref etc
Acquire insight in online marketing trends and keep strategies up-to-date
Create SEO Off Page Link Building Strategies
Execute tests, collect and analyze data and results,
identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Update content and website links for maximum optimization and search engine rankings
Conducting on-site and off-site analysis of web SEO competition.
Using google analytics to conduct performance reports regularly.
Creating high-quality SEO content.
Assisting with blog content.
Leading keyword research and optimization of content.
Create SEO Off page Link Building