Zeina Gammoh

Key Responsibilities:
• Working very closely with the CCO to set the marketing strategy for Altibbi in the MENA region.
• Hiring and managing the performance of the marketing team in multiple countries.
• Leading the development and execution of all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Developing a social media strategy that serves business goals.
• Overseeing the development and approving the marketing campaigns on all social and digital channels.
• Rebranding: Refresh Altibbi’s brand guidelines to give it a fresh innovative look that is web & mobile friendly.
• Creating a new sub-brand for Altibbi Mama (pregnancy and maternity) application.
• Researching and analyzing market trends and competitors.
• Managing the creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.
• Conducting marketing surveys on current and new service concepts.
• Managing all lead generation campaigns to acquire clients and users.
• Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
• Analyzing consumer behavior and adjust marketing and advertising campaigns accordingly.
• Negotiating and liaising with third-party marketing agencies.
• Looking up, assessing and managing sponsorship opportunities and events that will increase brand awareness and grow our customer base.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Allocating the yearly marketing budget per country and making sure that the budget spent is delivering a return on investment.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Responsibilities:
• Executing marketing campaigns to acquire riders & partner drivers and keep them engaged and delighted, plus serve our cities at the same time.
• Working closely with creative agencies on designing and implementing hero campaigns that engage the audience and meet Uber’s objectives ensuring consistent communication in all marketing activities.
• Creating the yearly marketing calendar including hero, hub and hygiene campaigns that will deliver upon the strategy and goals of the year.
• Allocating yearly marketing budget.
• Liaising and networking with a wide range of stakeholders including clients, colleagues, creative agencies, media and production suppliers.
• Rolling out international marketing campaigns in local markets in a way that appeals to local audience.
• Forming local partnerships to help drive growth, increase brand awareness and meet project KPIs.
• Sourcing deals and opportunities that will help deliver upon the brand goals.
• Looking up, assessing and managing sponsorship opportunities and events that will increase brand awareness and loyalty, grow our customer base.
• Managing the production process of all marketing and branding materials, making sure brand guidelines are always implemented.
• Maintaining strong and positive relationships with our clients and partners.
• Building community networks. Identify and engage community advocates who are equally passionate about our band and our city.
• Monitoring social media networks and monthly statistics and online growth.
• Monitoring campaigns spent against the allocated budget.
• Working closely with the communications team to build on press releases for Jordan market and keep people up to date with Uber news.
• Planning, organizing and implementing on demand stunts to achieve certain brand objectives.

Key Responsibilities:
• Designing and implementing promotional campaigns and events that engage the audience and meet the clients' needs ensuring consistent communication in all marketing activities.
• Liaising and networking with a wide range of stakeholders including clients, colleagues, sales, creative designers, media and production suppliers.
• Sourcing deals, opportunities, and strategic partners that will help deliver maximum exposure to our brands.
• Looking up, assessing and managing sponsorship opportunities and events that will increase brand awareness and loyalty, grow the audience and attract advertisers.
• Managing the production process of all marketing and branding materials, making sure brand guidelines are always implemented.
• Maintaining strong and positive relationships with our clients and partners, while keeping them up to date with our recent events and promotions that can serve their needs.
• Managing and training new employees.
• Allocating yearly marketing budget; strategic and seasonal campaigns budgets.

Key Responsibilities:
• Planning the marketing activities of the station and implementing them on air, online and on ground.
• Assisting in the preparation of the annual calendar of events for the station and implementing them.
• Sourcing barter deals, and strategic partners where best results and needs of both parties are achieved.
• Looking up, assessing and managing sponsorship opportunities and events that will increase brand awareness
and loyalty, grow the audience and attract advertisers.
• Coordinating and following up with the Program Director, presenters and sales to implement marketing
strategies.
• Coordinating with the productions department on producing ads.
• Working along with the marketing manager and the designers on the creation of suitable branding for the
station.
• Keeping track of marketing materials; maintaining and ensuring right placements at all events organized or
sponsored.
• Coordinating with production suppliers, requesting quotations, assessing them and awarding best suitable
suppliers based on price, quality of deliverables, and time of delivery.
• Handling Play's website content- Timeout guide, Top 20, New music and Win page.