Zeinab Alameh

Handling P&G account - Hair & Beauty Care and Fabric & Home care

Tasks & responsibilities:
•Perform quantitative & qualitative research that involve organising face-to-face focus groups to collect public and business opinion about products, services, advertising campaigns and organisations.
•Discuss research topics, methods and objectives with clients.
•Carry out In-depth and background research on the topic.
•Design and create surveys and questionnaires.
•Liaise with field workers and their supervisors.
•Conduct interviews with groups or individuals to find out the public's opinion on certain products.
•Analyze and evaluate survey and interview results.
•Write and present research proposal, reports and recommendations to clients.

Research conducted were in fields such as real estate, banking, foods & beverages (mainly cigarettes), telecommunications, insurance and more.

Tasks & responsibilities:
•Gain substantial public exposure of the client and their products.
•Set a positive & lasting image of the client in the minds of the public and potential clients.
•Act as a mediator between the mass media and the PR department of the client via emails, telephone calls and meetings.
•Carry out press releases through different channels of media.

Worked with international clients such as Starbucks on challenging issues and interesting matters.
Met with Starbucks’ US, Europe and Middle East marketing teams, in addition to very important people in the Lebanese journalism sector such as Mr.Kamil Menassa and Mrs. Nayla De Freige.

Tasks & Responsibilities:
•Retain existing customers as well as aquiring new ones.
•Understand the customer’s needs and requirements to recommend the most suitable marketing & advertising channel
•Coordinate with customer and designer on artwork
•Follow up on sales leads
•Cross-sell the company’s products and services

Completed a five months full time internship as account executive mainly in account management but also in various other departments of the agency such as Media, Creative and Public relations.

Assisted in the following:

•Create and develop client strategies.
•Act as a moderator between clients and the advertising agency.
•Plan and execute advertising campaigns as per client's requests.
•Study campaign costs and budgets.
•Coordinate with the creative team to develop the advertising campaign within the client's budget.
•Initiate concept development and participate in creative briefs.
•Handle client’s presentations and approvals to the final execution of the campaign, in additon to monitoring client’s feedback.
•Hold client meetings and secure final client approval of the project campaign.
•Oversee the execution of the project on time.
•Run clients correspondence, estimates, invoices, job status reports and other campaign details.
•Form and manage marketing strategies for clients' products.
•Complete In-depth marketing research and gathered data for marketing analysis.
• Prepare presentations and Vox Pop (voice of the people - theman in the street) for winning pitches.