Zeinab Hammoud

*Set Up the department structure, recruitment, SOP’s, policies and procedures
*Conduct the market intelligence, compset analysis and surveys.
*Create the rates structure and plans in coordination with EAM & GM.
*Set-Up the Apartments budget in coordination with Financial Controller and GM
*Develop and manage sales/marketing operating budgets.
*Plan and oversee advertising and promotion activities including print, online, electronic media, and direct
mail.
*Direct sales forecasting activities and setting performance goals accordingly.
*Direct staffing, training, and performance evaluations to develop and control sales and marketing programs.
*Direct market channel development activity and online sales distribution coordination.
*Represent company at trade association meetings to promote.
*Coordinate liaison between sales department and other sales related units.

*Established a competitive sales force by offering aggressive compensation, desirable benefits packages and performance-driven sales-incentive programs.
* Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management.
*Planned and looked after advertisement and promotional activities including print, online, electronic media, and direct mail
*Oversee and evaluate market research and adjust marketing strategy to meet changing market and
competitive conditions.
*Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
*Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
*Closed an average of 35% of all leads and achieved between 110% and 120% of projected monthly sales goals during tenure.
*Targeted and penetrated a competitive market. Managed agreements with many corporate accounts and converted many customers from competitors’ services.
*Orchestrated successful promotional campaigns, including a special offer that penetrated market territory by 6% in one day.

*Develop and implement strategic marketing plans and sales plans and forecasts to achieve corporate objectives.
*Develop and manage sales/marketing operating budgets.
*Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.
*Oversee and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions.
*Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
*Direct sales forecasting activities and sets performance goals accordingly.
*Direct staffing, training, and performance evaluations to develop and control sales and marketing programs.
*Direct market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
*Represent company at trade association meetings to promote .
*Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
*Coordinate liaison between sales department and other sales related units.
*Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
*Review and analyze sales performances against programs, quotes and plans to determine effectiveness.

-Solicit group business for the hotel.
-Maximize profits of the hotel through creative and selective selling.
-Maintain a good relationship with the existing clients and generate new leads.
-Meeting with clients to secure future business
-Anticipate guests’ needs and respond promptly to guests’ requests.
-Resolve guest complaints ensuring guest satisfaction.
-Meet or exceed assigned monthly booking quota in the assigned market.

-Responsible for planning, organizing and executing sales strategies and calls under the leadership of the Sales & Marketing Manager
-Responsible of a group of sales accounts and divisions
-Responsible for adapting sales plans and techniques
-Responsible of sales calls implementation and follow up’s
-Responsible for selling all types and sizes of functions which take place at the hotel’s indoor and outdoor venues including the preparation of the sales offer and contract and preparing the function orders
-Responsible for compiling menus according to guest needs, as well as the coordination of prices according to the hotel’s limits and regulations.
-Responsible of selling and finalizing of all functions and businesses (catering / meeting room space / corporate / travel trade etc.) and to insure maximum sales of hotel public space.
-In charge of the key conference clients and organizing major international summits and the travel trade (The Arab Ministers of Interior Summit, The Arab League Summit as a delegation manager, The Francophonie Ministries of Finance Summit (CREDAF), The Indian Cultural Week and The Pakistani Mango Festival).
-Responsible of development of leads on trade associations, clubs and organizations local associations and weddings through newspapers, directories, and from past business files.
-Responsible of following up and tracing of all meetings and functions
-Responsible of development and sales of menus in conjunction with the Chef, Food and Beverage Director and the Sales and Marketing Manager respectively