Zeina Zogheib

• Optimizing workflow and processes between the branches
• Participate actively in the marketing strategy of the Retail business line
• Prepare annual plan / budget with the concerned departments
• Developing & re-lifting Retail banking products and services
• Identify trends, opportunities and threats for all product groups and propose corresponding measures
• Setting marketing campaigns & internal challenges to boost sales and increase cross selling
• Daily follow-up on sales performance versus targets
• Monthly review on the set targets of the branches in collaboration with the consumer banking department
• Providing training sessions for branch staff
• Pro-active assistance in developing communication / marketing campaigns
• Escalating monthly sales reports & statistics to management
• Lead the team for customer initiatives to maximize product sales potential
• Data analysis of customer’s behavior and cross sell
• Implementation & monitoring of the incentive program
• Implementation of the CRM system (Lead Management System)
• Extract data from the CRM and analyze the customers activities
• Responsible of the Call Center department
• Develop winning objectives for the call centers day-to-day activities (set target, write down scripts, organize challenges, etc.)
• Participation in the annual appraisals of the sales people at the branches
• Controls the progress and quality of performance
• Participation in the recruitment process of new candidates for the sales position
• Proactively identify and initiate outbound campaigns to create new lines of revenue
• Responsible of the loan’s securities (all loans should be related to an insurance policy)

•Managing the daily activities of the sales team
•Maintaining good relationships with the real estate developers and privileged car dealers
•Monitoring the achievement of the team in cooperation with the head of Retail
•Monitoring of the different stages of a file based on well-predefined KPI's
•Study the file then send it to the Risk Committee
•Ensure that the sales agents offer customers a range of other complementary products or services
•Propose changes or improvements to the car or housing loan to the R&D department if necessary

•Maintaining good relationships with Corporate Clients in the real estate field and brokers
•Monitoring the achievement of the sales targets
•Animation of the housing loan products (through Direct Mailing, SMS campaigns, launching of special offers, join events, etc.)
•Assisting VIP clients in order to offer them privileged services
•Sustaining an impeccable follow-up on all housing loan files
•Insuring commercial support to all BLF branches
•Finding new prospects and potential clients to work with

•Monitoring the implementation of the annual business plan
•Managing from A to Z the bank’s business events (Fairs, congresses, forums, etc.)
•Promoting and monitoring group offers to Corporate clients
•Direct actions for customer loyalty and conquest leads
•Communicating the new product to the branches
•Assisting and supporting the branches for understanding and marketing the Bank’s products and services
•Monitoring the sales of the bank’s products and services

•Weekly updates on the competitor’s products
•Monthly benchmarks and mystery shopper visits
•Web mastering of an internal Sharepoint called “Salesbook”
•Creation of new platforms for Intranet, using Dreamweaver and BICMS
•Analyzing the new launched banking products or services and proposing counter offers
•Coordination between the departments to launch BLF’s products and services
•Re-lifting of the existing products to be up-to-date and in alignment with the competition

• Promoting different projects such as OIP | Opportunity incentive program and PSFC - Partner Sales Force Club
• Organizing meetings and conference calls for Cisco products
• Maintaining Cisco Channel Partners point of contact’s data base
• Arranging trainings and managing metrics
• Content manager for all activities related to PSFC

•Working with North Africa Levant marketing managers to develop Levant Public Relation plan
•Executing public relation programs across Levant to raise of Cisco brand, products, technologies and corporate social responsibility to target audience
•Managing press events
•Managing outside suppliers (agencies, graphic designers, writers etc.)
•Managing local industry events including invitations, branding, logistics and giveaways
•Contributing in managing Expo Levant in Jordan
•Acting as marketing point of contact in Levant working with North Africa Levant campaign, PR, Operations and events managers

•Contributing in the set-up of the annual marketing plan
•Contributing in designing and developing BSO’s website
•Contributing in the creation of the brochures and flyers
•Market studies (Research and Statistics)
•Setting meetings with potential clients
•Follow-up with current clients