Chief Communications Officer
Vision Media
مجموع سنوات الخبرة :28 years, 10 أشهر
Responsible for PR and Communications including:
• Leading the Agency team to drive results and client satisfaction
• New Client Acquisitions
• Client Relationship Management
• Overseeing major clients with extensive PR, Communications, and Public Affairs Outreach programs with unprecedented scope in Egypt
• Extensive Media Relations
• Event management including high profile events in Egypt
• Stakeholder Management
• Heavily involved in social media and digital platform creation for our clients
Responsible for leading and managing Marketing & Communications including:
• Leading a team to drive maximum empowerment and results.
• Responsibility for corporate reputation management and maximizing positive IBM media exposure
• Alignment of Marketing and Communications in terms of objectives, strategy, and execution
• Driving Internal Communications
• Corporate Reputation Management and maximizing IBM Brand and Product Exposure in traditional media and new channels
• Single point of contact for media, drive all IBM external and internal communication
• Alignment of Marketing strategy and initiatives to maximize both media and business exposure (already planned for major and different events for 2013)
• Cooperate with CSR for optimal CSR project identification, execution, and exposure.
• Identify and drive alternative media including digital marketing, social media, and other modes of communication
• Drive Internal communication to create stronger bond and excitement with internal audiences - also making use of new internal communication methods including internal video production and new interactive media
• PR agency relationship management
Responsible for leading and managing the PR Department including:
• Leading a team of eight individuals to drive maximum empowerment and results.
• Responsibility for corporate reputation management
• Devising and Implement the CSR strategy and portfolio
• Responsible for setting the Sponsorship strategy and implementation
• Corporate Reputation and Crisis Management in a highly volatile media environment
• Crisis Management in two major PR crises with potentially detrimental business impact.
• Setting and implementing a new sponsorship strategy which included a new array of events and business launches
• Developed the new Mobinil CSR Initiative and Strategy with stakeholders, and responsible for the communication and exposure of the CSR portfolio in various media channels.
• Official Spokesperson for Mobinil and Single Point of Contact for the Media
• Strong Support to the Regulatory Team in lobbying efforts for government and regulatory affairs
Responsible for marketing with full accountability for product lifecycle to maximize market share and profitability.
• Ongoing Liaison between Tetra Pak, business partners, and various industry stakeholders.
• Develop category plans and strategies, and work closely with customers and provide strategic counsel and support for the benefit of joint business.
• Responsible for deployment of Tetra Pak portfolio with new and existing customers through identifying gaps and needs, providing strategic counsel and sharing best practices.
Continuous work with industry and stakeholders to expand the overall market and develop the category
• Developed and executed with industry full loose milk conversion campaign, which includes advertising, print material, and Direct-To-Consumer Contact.
• The campaign included extensive lobbying and coordination efforts to execute with the Egyptian Ministry of Health, the Chamber of Food Industries, and customers in the dairy field.
• Responsible for developing the category through targeted plans to be launched through customers. Involvement in Customer programs ranging from full involvement and execution to strategic guidance and consultancy.
• Heavily involved in Customer and Stakeholder Relationship Management - often acting as a liaison/coordinator between within the Industry.
Responsible for market entry strategy formulation, planning, marketing communication elements, as well as execution support. Also responsible for driving and enhancing revenue of existing subscribers.
Responsible for leading multi-functional teams to achieve the following:
• Launched the new Etisalat Business Proposition in the Egyptian market
• Acquisition of new customers in corporate segment.
• Devising strategies, plans, and promotions to enhance revenue and usage.
• A complete tariff and pricing portfolio for all corporate products and services
• Achieving all Corporate Marketing KPIs.
• Aligning a complete and holistic marketing strategy with all its elements for the corporate segment
• Creating awareness and demand for company solutions and products & services.
• Establishing an aggressive account strategy for complex solutions
• Building a strong Enterprise Marketing Team
Transferred on a Fast Track Assignment to Brand Management handling all aspects of brand management with an objective of deepening and broadening my hands-on personal business knowledge, insight, and execution. Ariel Senior Assistant Brand Manager and previously Head & Shoulders/ Pert Plus assistant brand manager.
The job scope included the following:
• Setting, developing and implementing short term and long term brand strategies, as well as identifying key business issues.
• Managing total brand portfolio in terms of marketing, trade and profitability.
• Leading brand initiatives with full holistic marketing and trade exploitation plans including promotional activities, media, PR plans and activities, trade plans, in-store activities, packaging, brand re-launches and a multitude of marketing activities to strengthen our brand position in the Egyptian market.
start up PR and External Relations in P&G Egypt at a very dynamic time and help fully grow and develop P&G’s corporate image and stakeholder relationship management
• Managed Corporate Reputation of P&G Egypt through stakeholders programs, extensive media relations programs, and targeted initiatives
• Official spokesperson for P&G Egypt and single point of contact for media.
• Responsible for managing all facets of media communication, including strategy, message development, communication, event management, and PR agencies management.
• Strong crisis management - particularly in resolving PR and Public issues with detrimental business impact. This was very clear during the height of the popular boycott of P&G products around the Middle East, particularly Egypt.
• Rolled out successful PR programs on P&G brands which included modified PR advertising, press campaigns, print material, Trade PR initiatives, third party support, media relations program, and direct contact with key stakeholders and influencers.
• Successfully involved in a number of government relations projects and Point of Market Entry programs.
• Created very strong network of governmental and non-governmental contacts to the benefit of the P&G Egypt business.
• Managed community relations program for P&G Egypt including the building of 50 one-classroom schools, Ariel Washing Stations, Orphanage building, employee volunteer opportunities, and others.
• Speaker and Presenter at a number of conferences including Panelist at the Economist Conference on Corporate Social Responsibility held in September 2004.
• Supervised start up of P&G Egypt consumer relations department and managed its growth into a mature department with its leader developed into a regional manager position.
1998-2000 - Embassy of Egypt, Tanzania
Third Secretary - Diplomat
• Managed media and press relations for the Egyptian Embassy in Dar Essalaam
• Political Desk Officer for Tanzanian - Egyptian bilateral relations
• Protocol Officer and responsible for writing speeches for the Ambassador
• Solved major PR crisis during my time in the embassy which involved wrongful allegations against Egyptian citizens - resolved the issue through direct contact with newspapers.
1995-1998 - Ministry of Foreign Affairs, Cairo, Egypt
Diplomatic Attache - European Department
• Responsible for analyzing and monitoring Egyptian European relations
• Wrote a number of speeches for Ministry Officials
• Received training at the Diplomatic institute
• Provided various analyses of Egyptian - European issues.