Head of Business Development
The Blue Group
مجموع سنوات الخبرة :27 years, 4 أشهر
Managed FIFA Arab Cup 2021 and FIFA World Cup 2022 licensed product launches and B2B sales.
•Manage the B2B business for a prominent brand, including the renowned Adidas, in Qatar.
•Develop short, mid, and long-term strategies for business growth.
•Manage and develop all sales opportunities.
•Organize, manage, and develope the business development team.
•Develope and plan yearly and seasonal sales plans.
•Negotiate and manage agreements with key distributors.
•Analyze sales data, account buying trends, and forecasted future sales volumes.
•Provide accurate weekly reporting of account sell-ins and new business opportunities.
•Conducte regular visits to customers and potential clients.
•Finalize buying plans for Qatar.
•Propose forecasts based on historical data, trend analysis, and other approaches.
•Support wholesale business planning and go-to-market process.
•Define prices at the article level.
•Ensure regular reporting as per requirements/guidelines
•Pitch and introduce new brands, such as Matrix Sports Equipment.
•Opened and managed the new showroom for the introduced brands.
secondment to Qatar Museums Authority as Head of Marketing from 2016 to 2018
•Managed the brand development and launch of the National Museum of Qatar and Qatar Olympic Sports Museum.
•Established a strong, collaborative partnership with client management at executive levels.
•Analyzed complex information and data to create and present strategic marketing concepts.
•Provided ongoing strategic direction and counsel to clients.
•Managed accounts to be profitable without sacrificing quality.
•Oversaw short-term and long-term staff resource needs for current clients and new business.
•Ensured client's brand integration into all aspects of their business.
•Acted as a partner between two co-promoting clients.
Established brand profile and maximizes exposure ofUDC and subsidiaries on a local and international level through the management and implementation of strategic marketing initiatives.
•Capitalized on opportunities to promote company and secure positioning as a top competitor by monitoring current trends and analyzing market conditions.
•Collaborated with subsidiaries within the hospitality, fashion, and marina industries to develop marketing plans.
•Evaluated existing marketing strategy and integrates improvements to optimize effectiveness.
•Designed and launched comprehensive strategies targeting local, regional, and international markets.
•Managed internal departments and external vendors to ensure consistency across all communications while confirming adherence to quality, deadline, and budgetary expectations.
•Enabled full access ofteam members to a central CMS database comprised ofcurrent audience contacts.
•Developed and maintained Marketing Master Plan, reviewing proposals, compiling program evaluation reports, and delivering progress updates.
•Led negotiations with vendors and contractors to establish media costs, placement, and scheduling in compliance with company policies and procedures.
•Initiated performance reviews for individual team members to evaluate productivity and identify improvement areas. Key Accomplishments: o Drove productivity within the marketing department by integrating new internal policies and procedures. o Generated an increase in efficiency with the launch ofcollaborative initiatives among marketing sections. o Secured a 25% increase in visitors to The Pearl Qatar, resulting in a 15% spike ofresidential leasing; projected to achieve a 30% visitor increase and 25% residential leasing increase by year-end. o Facilitated community and stakeholder communications with the development ofa new website for UDC, subsidiaries, and The Pearl Qatar. o Spearheaded rebranding efforts for The Pearl Qatar by developing and launching a new advertising campaign.
Directed event staffto ensure efficiency in the planning, coordination, and execution ofcorporate functions.
•Evaluated sponsorship proposals and provided marketing recommendations to management.
•Collaborated with cross-functional teams and subsidiaries as well as external suppliers and stakeholders throughout all phases of events from planning through post-event analysis.
•Conceptualized and implemented strategic projects, including promotional programs, press events, and trade show activities while maintaining established timelines and budgets.
•Cultivated relationships with vendors and negotiated contracts to secure cost savings.
•Generated reports for submission to management detailing estimated cost models, final budget, and budget statistics.
•Spearheaded logistical coordination for trade shows, reserving booth spaces, scheduling shipping ofbooth materials, leading setup, organizing staff representation, executing demonstrations, and collecting leads.
•Negotiated group travel and accommodation contracts to adhere with established budget.
•Developed Post Event Reports analyzing ROI and identifying KPIs and evaluation metrics. Key Accomplishments: o Successfully executed the Invest Road Show in Qatar, ITB Berlin, ATM Dubai, and IMEX Frankfurt.
Created and implemented strategic marketing communications and events for key client accounts.
•Led business development and portfolio management initiatives, overseeing a team of20 departmental staff.
•Secured contracts for multiple events attended by H. H. the Emir ofQatar by drafting competitive bid proposals. Key Accomplishments: o Managed QAPCO 5 Polyethylene Expansion Project, Q Power Inauguration Ceremony, QAFCO 5 Stone Laying Ceremony, World Gymnastic Championship, and Dolphin Energy Ltd. Inauguration Ceremony events. o Increased sales revenue from QAR 3 million to QAR 12 million with the attainment ofnumerous contracts based on proposal creativity and competitiveness. o Reduced costs 25% with the establishment ofpurchasing procedures and the elimination ofunused resources.
Conceptualized conference plans catered to specific industries, spearheading the design ofbrochure content and marketing collateral, developing promotional and advertising strategies, and securing exhibitors and sponsors.
•Conducted market analyses to identify trends and built conference plans designed to attract key industry executives.
•Incorporated value incentives to grow participation and attendance, launching promotional campaigns, garnering media coverage, and scheduling industry-leading speakers. Key Accomplishments: o Directed a total of43 conferences and events throughout the MENA region.