Ziad Khan

Manager Client at Digital Media Spark SMG (Blitz Advertising)

• My current job since February 2017

Manager Client at Key Contributions

• My current job since February 2017

 Successfully enhanced reporting and analysis efficiency by 40% through creating a reporting system.
 Performed Digital Media planning for various Video based products, apps, awareness campaigns, lead generation,
acquisition & action-oriented campaigns.
 Successfully developed and activated comprehensive digital media plans for Jazz, JazzCash and Veon.
 Visualized and formulated multiple reporting formats (daily, weekly, monthly, quarterly and annual).
 Managing and analyzing campaigns on Facebook, Twitter, Google Adwords (Display, Youtube, UAC, Search), Local &
International Publishers.
 Generating, organizing and analyzing annual campaign performance reports and ensuring timely delivery to the client.
 Managing, evaluating and negotiating deals with local and international publishers.
 Ensuring effective coordination, management and execution of digital media campaigns.
 Preparing media recommendations for client approval and ensuring all campaigns are launching as per the plan.
 Actively contributed to the biggest Digital spend of 2017 in Pakistan (Veon Apps launch).
Gerry’s Group Visa Application Center, Islamabad Manager UK-Visa Application Center
Key Contributions & Achievements: Dec 2014 - Aug 2015
 Successfully reduced the number of complaints by 30% through streamlining the information delivery process.
 Introduced a color coding system to differentiate and identify applications coming in from different cities of Pakistan.
 Successfully managed the entire Visa application Center for UK, Ireland and Australia team of 21 Staff members and catered
over 40 Thousand applications in a span of around 9 Months.
 Ensured strict compliance with rigorous audits.
 Maintained a smooth workflow of day to day operations, with average Daily footfall of 200+ applicants.
 Effectively managed and oversaw cross function teams such as Security, Administration, IT and Operations (Front and back).
 Enhanced productivity by leading and motivating staff.
 Ensured service level agreements are met and adhered to.
 Effectively handed and resolved various customer complaints.
 Adhered to organizational policies and procedures.

Associate Director – Digital at Wavemaker Pakistan

• Pakistan - Lahore
• January 2022 to August 2022

Instrumental in pitching to and winning multiple new clients (local and regional) across diverse Business Verticals like Real Estate, Technology, E-Commerce, Household Products, Fashion, and many more.
• Built a team of Digital Experts with strong expertise to enhance local capability for addressing existing and future client needs.

Senior Performance and Digital Specialist at Wavemaker Pakistan

• Pakistan - Lahore
• June 2021 to December 2021

Managed Performance Portfolio of 12+ Nestle Pakistan Brands - Nestle Milkpak, Nestle Pure Life, and Nestle Every day, to name a few.
• Maximized ROI through Collaborative Ads on Facebook with cross E-Retail Integration for multiple Nestle Brands.
• Administered full-funnel digital campaign strategy development and assisted planners in successfully delivering on KPIs.
• Devised Search and Performance Marketing Strategies to drive incremental growth, to reach target impressions share and BPI scores across categories, while adhering to Global Search Framework.
• Oversaw JBPs (Joint Business Plans) with strategic partners such as Facebook and Google to ensure timely deliverables.
• Utilized Google Beta Products such as Google Blast, VRC as well as initiated a few like Performance Max with Shoppable Landing Pages and In-Conversational Ads to address campaign objectives.
• Tracked platform and format specific Viewability as per IAS and MRC standards to ensure the highest media impact and efficiency
• Re-defined digital planning formats to ensure that best practices reflect proactively at the planning stage for optimal performance

Digital Marketing Consultant at Ooredoo - Maldives

• Maldives - Male
• September 2020 to May 2021

Played a key role in achieving a 14% increase in prepaid MAUs for Ooredoo App in less than 2 months via targeted and segmented full-funnel digital campaigns across multiple platforms.
• Accomplished to achieve a 61% increase in overall daily average pack subscription and a 5% increase in digital contribution via running well-crafted full funnel cross-platform digital campaigns.
• Helped create a Conversion-Centric Landing Page resulting in an 18% higher conversion rate and a 12% reduction in bounce rates via introducing the CRO tool Google Optimize to enhance the landing page experience.
• Steered efforts for realigning internal processes, resulting in enhanced efficiency and better cross-department synchronization.
• Devised the entire digital media strategy, growth plans and strategic priorities for FY 2021.
• Conceptualized, planned, and managed several Digital Campaigns for a range of Telco Products (Prepaid, Postpaid, Broadband, MFS, Ooredoo App) and E-Commerce Platform.
• Spearheaded the E-Commerce Platform Re-Brand Strategy, from the research phase, strategy development to implementation.
• Collated and analyzed valuable Web/App User Insights via Google Analytics and Clever Tap, resulting in better crafted creative communication stemming an increase of 46% in engagement rates

Assistant Manager at Business Development Earth Factor (Ibex Group of Companies)

• October 2013 to December 2013

Assistant Manager at Earth Factor (Ibex Group of Companies

• United Arab Emirates
• October 2013 to December 2013

 Managed development & operations of launched & new VAS (portfolio of over 10 products).
 Effectively managed cross-functional teams (PD, CS and Marketing) for all products & services.
 Ensured cohesiveness among the internal & external teams.
 Oversaw end to end product pitch and deployment of two operators (Ufone and Telenor).
 Ensured constant coordination with the client, product development team, content team, technical team & operations team.
 Successfully managed multiple VAS services of two operators (Ufone and Telenor).
 Performed an active analysis of service reports.
 Ensured business case development for new products.
 Spearheaded solutions for increasing customer engagement/usage of subscription-based VAS after a customer centricity
drive from Telecom operators.
 Ensured compliance with policies and procedures.
Strategic Alliancez, Lahore Business Development Executive
Key Contributions & Achievements: Oct 2012 - Apr 2013
 Successfully increased reporting efficiency by 25%.
 Supported and acted as a reliable member of the team.
 Effectively planned digital media strategy for the telecom operator Ufone.
 Performed media analysis for the served digital media campaigns.
 Researched possible leads and actively seek out potential clients.
 Assisting the manager in preparing and presenting the pitch presentations
 Managed ads on media mind and Google AdWords.
 Reported for all campaigns to the management.
 Handled HTML generation and editing tasks for Company Newsletter.
 Moderated FB page of TkXel / Nutty apps (Sister Concern of SA).

Intern at Spark SMG (Blitz Advertising)

• United Arab Emirates
• June 2011 to July 2011