زياد شرف

-Founder at Urban Framed | Instagram: @urbanframed, Facebook:
Urban Framed
• Creating Brand concept and marketing strategy
• Creating Brand name, logo and writing its biography
• Designing campaign and collection launching
• Planning and bringing ideas for photoshoots and content
• Executing photo-shoots
• Creating Social Media Content
• Securing collaborations
• Planning and organizing events as a part of our marketing strategy
• Writing description for our pieces on our social media platforms
• Managing customer relations strategy

• Producing monthly coverage reports and week in progress reports
• Identifying and pitching media for clients
• Drafting and distributing press releases
• Preparing media briefs for all interview opportunities
• Coordinating interviews and shoots
• Pulling together PR Action plans and Social Media strategy
• Reaching out to media and influencers
• Securing collaborations
• Researching and assisting in pulling together proposals and plans
• Responsible for selecting content and managing COPIA social media posts and stories, across all
platforms
• Managing press samples and lending
• Project event management: planning and executing Zadig&Voltaire Middle East re-launching party at
Industrial Avenue, Westin Mena Seyahi
• Project Manager of Marketing Strategy for COPIA
• CSR policies

-Entering new markets related to events by forming a new Sales strategy
• Attracting new clients of a different target market such as Embassies and International Universities
• Job posting on Egyptian Websites with the formation of a Job description and requirements
• Creating Employee Questionnaire to analyze applicants' potentials as well as interviewing and
recruiting successful candidates
• Building a Sales team and delegating tasks based on performance and time frame
• Implementing new ideas into the operation of Events management, providing the company with
more competitive advantages
• Putting together proposals for new business and on-going requests
• Event management including elements of transport, hotels & resorts, excursions, meetings and
conference

www.oana-ff.org
• Carrying out market research in UK, Europe and the US looking at how Oana could expand in these
markets
• Researching targeted travel bloggers for Oana to gain exposure
• Developing content for all Oana's social media platforms
• Communicating with the social media account managers to deliver effective content
• Spreading awareness of our activities and efforts to our target market through communication with
student unions in London and Oxford
• Communicating our project in Namibia with concerned Media in the UK

www.crewalamode.com
• Introduction to Fashion Industry
• Shadowing Designers, Client Director as well as Production and Operation managers
• My duties involved Warehouse operations, General Studio Assistant and Projects
• Warehouse tasks included stock count, packaging and labelling
• First stage planning and ideas for marketing the company's website and social media
• Casting models for new collections

Customer service experience within a niche segment of the market

Organising and Catering private events in the venue's ballroom

Responsibility for following up with guest requests as a venue's Host

Tailoring our services in the private events based on clients/guests' preferences Waiting at the main Bar area and the Gallery restaurant (at the venue)

-Gaining experience at the Front Office department including making reservations, walk-ins, check-
in/check-out and group reservations
• Handling situations with all kinds of guest complaints
• Operating with Opera System for Front Office including billing and reports
• Training as a Guest Relations agent which involved direct communication with Starwood Preferred
Guests which is a system that rewards for loyalty
• Gaining exposure to all hotel operations including departments as Food and Beverage, Banquet and
Rooms Division