Senior Marketing Manager
DMG Events
Total des années d'expérience :12 years, 3 Mois
Plan and develop integrated multi-channel marketing plans within budget constraints aligned with overall event strategy. Design and deliver various content marketing plans and website strategies. Develop efective data build and verification strategy to achieve event goals. Create personas, value propositions, and messaging for key stakeholder profiles. Perform market research, study consumer markets, and analyse competitors. Consult with third-party suppliers and partners, and forge relationships with key media partners and associations. Oversee design and production of marketing collaterals. Craft creative and persuasive copy for several media channels. Integrate 360-degree social media marketing company-wide.
• Achieved 9, 5% growth on Hotel & Hospitality Show 2022 visitor attendee numbers (first event post pandemic) and 30% growth on the Hotel & Hospitality Show 2023 visitor attendee numbers.
• Created and ran a Confidence Report Index campaign that delivered over 350 leads from thirty-nine countries.
• Achieved 3k in pre-registration for the first post-pandemic food and beverage event, Africas Big 7 2022, and a 31% increase in visitor attendance for the 2023 edition of the event.
Led development, planning, and execution of projects. Provided leadership for campaign branding, marketing, and advertising functions. Involved in industry and product research, corporate identity alignment, and quality control rollout. Assist in developing broadcast, digital, social media, and print campaigns. Planned and organised events. Engaged in copywriting, content proofreading, and editing. Performed duties assigned by Groups Senior Marketing Specialist.
• Involved heavily in project-focused marketing operations.
Played a pivotal role in developing and implementing brand, content, and marketing strategies (ATL, BTL - Digital and Print). Controlled and forecasted budget requirements. Translated brand elements into plans and reliable market strategies. Improved brand and marketing templates and processes to include customer experience journey. Recruited staf and provided direction to the marketing team. Analysed brand and marketing communication activities and campaigns and generated detailed reports.
• Promoted utilisation of high-standard marketing practices and tools; ensured compliance with corporate guidelines and regulations.
• Pioneered webinars as part of event marketing campaigns company-wide, increasing the quality and awareness of the brand.
Steered integrated marketing campaigns for Food, Hospitality & Trade exhibitions namely the Hotel & Hospitality Show, Africas Big 7, and SAITEX within a fixed budget and tight deadlines. Promoted shows via ATL and BTL mediums such as email, direct mail, PR, fax, social media, outdoor advertising, online, trade, daily advertising, SMS, website, radio, search engine marketing, and TV. Oversaw design, production, and mail of all conference marketing collaterals, including sales and conference brochures, top-line reports, post-show reports, print advertisements, web banners/emails, etc. Conducted data cleansing and verification of the conference database. Updated the conference section of the show websites with the latest information. Leveraged negotiation skills with media partners and associations. Assist the production department with marketing initiatives following the show.
• Conceptualised marketing plan for Sponsorship and Exhibition acquisition (SPEX) visitors; produced leads for the sales team to get paid delegates to attend conferences.
Creating and implementing an integrated marketing campaign for the entire exhibition series
Forecast and monitor entire budget, marketing time-line and media plan
Develop marketing plan for exhibitor lead generation
Use of marketing mix to promote the exhibition and conferences in accordance with the marketing strategy.
Manage the clean, verification and build of the show database
Negotiate barter details with appropriate media partners and associations
Ensure show websites are fully up to date with latest information. Manage the integration of any third party modules.
Monitor market trends, research consumer markets and competitors’ activities
Translate brand elements into plans and go-to-market strategies
Coordinate the design, production and mail of all marketing collateral, including sales brochures, conference brochures, visitor tickets, postcards, top line report, post show report, print advertisements, web banners/emails etc.
Developing multi-disciplined aggressive brand and marketing strategies
Event Management and Planning
CRM Management and Reporting
Website and Social Media Management
Position brand (Thalgo) as leading luxury spa brand and (CSpa) as an aromatherapy wellness spa brand
Translate brand elements into plans and go-to-market strategies
Support brand partnerships with co-branded marketing collateral and promotional activities
Monitor market trends, research consumer markets and competitors’ activities
Creating brand awareness across all marketing channels
Stakeholder Management: Agencies, Brand Ambassador, Influencers
Sponsorship Acquisition for events and artists
Event Management and Planning
Public Relations Management
Content Creation
Management of marketing and communication activities
Events Coordination
Management and distribution of marketing material
General marketing and administrative support
Events Coordination
Compiling Data & Admin
Recruitment for Graduate Programme
Invoice Management