Freelance Copywriter
Various Clients
Total years of experience :5 years, 5 Months
As a freelance copywriter, my role is multifaceted, encompassing extensive research and proficient writing skills. I specialize in crafting compelling website copy for clients, exemplified by my work on Madame Stitch's website (https://www.madamestitch.co.za/). I create engaging content for various pages, ensuring effective communication of the brand's message while optimizing for SEO.
Additionally, I excel in developing PPC ad campaigns that captivate audiences and integrate essential keywords to enhance search engine visibility. My promotional content creation spans diverse platforms: Facebook posts, content development plans, and blogs.
I prioritize effective client communication to understand and meet their specific needs, ensuring that all written content seamlessly integrates SEO strategies for maximum impact.
Overall, my freelance copywriting expertise lies in delivering comprehensive and tailored solutions that resonate with target audiences and contribute to the success of clients' marketing endeavours.
While at Vega pursuing a BA Honours in Brand Leadership with a major in Brand Communications and Leadership, I immersed myself in the intricacies of brand management and effective communication strategies. The program covered diverse aspects, including brand development, strategy, and leadership principles. Courses in consumer behaviour, market research, and creative communication provided a well-rounded education. My major equipped me with leadership skills tailored for brand management, preparing me for dynamic roles where strategic thinking and effective communication are essential. Vega's program not only offered a strong academic foundation but also practical skills crucial for success in the evolving field of brand leadership. Research study details: A Qualitative Study on the relationship shared by great innovators, innovation and creativity in the 21st century. The purpose of this study was to uncover patterns of similarity shared by innovators of distinction. Through evaluating the concept of innovation across the ages, I endeavoured to unearth the evolution of this term. The adopted “code” of exploration aimed to reveal the advantages and limitations that the term embodies. In this academic adventure, celebrated innovators of the 21st century were located. In conclusion, findings revealed that the definitive properties of innovation are inexhaustible. In other words, it can’t be confined to descriptive words. Instead, the qualities found within a leader of note are best to contextualise its meaning.
