Country Manager
Jerusalem Pharmaceutical Company
Total des années d'expérience :28 years, 8 Mois
Managing the following departments:
1. Sales (private sector)
2. Marketing
3. Tenders governmental or non governmental
Inducted as a Marketing Manager and charted a growth curve to merit promotion as a Sales and Marketing Director.
Directing the Sales, Marketing and PR Departments
- developing marketing strategies
- developing Sales and Marketing Objectives
- evaluating sales and marketing performance
- participating in the corporate strategies development
September 2008- Feb, 2013: Working as Lecturer at Arab American University / Jenin - West bank
Key Responsibilities:
1. Conducting lectures on Principles of Marketing and Business to Business Marketing, Marketing Management, Distribution Channels, Promotion & Advertising, and Sales Management. .
2. Monitoring and generated reports for students and academic plans, final examination plans and all supportive administrative activities.
Outstanding results in terms of Sales, Market share and reputation. examples:
1. 14 New Products were Developed
2. Sales growth > 190%
Key Responsibilities:
• Developing and executing aggressive strategic sales/marketing plans targeted at capitalizing existing client base. Coordinating implementation of marketing plans to increase revenues/profitability and expand market presence.
• Conceptualizing product marketing plans including pricing, targeting, positioning strategies, segmentation and product packing material design.
• Ensuring top line sales goals and bottom line profit goals are met, by recognizing the profitability and revenue impact of all business opportunities.
• Executing sales and marketing activities of the company, contriving marketing campaigns, promotions, trade shows and conferences, formulating strategic marketing objectives and creative ideas to maximize output.
• Formulating sales & marketing budgets and forecast as well as undertaking several cost reduction initiatives to minimize the cost and maximize profit.
• Recruiting, training, developing and managing the performance of medical/sales representatives and supervisors to attain assigned revenue goals, as well as designed and devised bonus scheme of the company.
• Directing daily activities of medical representatives’, analyzing medical representative’s adherence to plans and coordinating with other departments to maximize performance and adherence to deadlines of stock availability, new product development and packing materials.
• Conducting market research, competitor analysis to conceptualize counter strategies, evaluating and recommending new product line, preparing research-based reports, sales forecasts and reporting to General Manager.
Key Responsibilities:
• Identified primary thrust areas of business through market surveys and analysis. Designed and implemented business development, product pricing measures to optimize sales and volume distribution.
• Established sales targets, created awareness about existent/ new products, resulting in maximized revenue and business expansion. Promoted the company products for doctors in Palestinian market (Diabetes, HRT, GH, and Novoseven products).
• Formulated business roll out plans as well as associated support service structures in coordination with Business Unit Manager, enhanced product penetration into virgin markets and augmented client base.
• Developed business relationship and represented the company in health care institutions, like ministry of health, UNRWA and others.
• Initiated activities for Diabetic Children and scientific meeting for professionals. Coordinated attendance of doctors for abroad scientific conferences.
Key Responsibilities:
• Conceptualized and implemented plans to achieve organizational sales goals, ensured top line sales goals and bottom line profit goals are met, by recognizing the profitability and revenue impact of all business opportunities.
• Endeavored to establish strong market presence by developing ethical sales methods, ensured optimal levels of service and long term business relations and reported to the General Manager.
• Organized training programs for the marketing team. Monitored, tracked, and reported sales status/ progress to the Manager. Recommended processes to improve quality and efficiency of sales deliverables.
• Kept close tabs on market dynamics and competitor activities, performed feasibility studies and recommended improvements to the higher management on increasing revenue growth.
• Oversaw employee development that enhanced productivity, improved quality, sustained service excellence and maximized revenue potential.
Inducted as Medical Sales Representative and charted a growth curve to merit promotion as Medical Sales Supervisor.
Designation Chronology:
• May 99 - Jun 00: Medical Sales Supervisor
• Oct 95 - May 99: Medical Sales Representative
Overall Responsibilities:
• Implemented strategic marketing and business development policies and procedures to increase the profitability margins and sales of medical drugs.
• Performed competitor analysis to conceptualize counter strategies, prepared research-based reports and sales forecasts in coordination with Marketing Manager.
• Expounded performance of the medical sales representatives through close monitoring, evaluated the promotion/ team performance and updating the management with regular activity reports.
• Liaised with the marketing team for formulating strategies pertaining to pricing, promotion and distribution of new products. Led the promotion initiatives of pharmaceutical products to Doctors and Pharmacists.
The master's thesis title was: Impact of quality management systems on cost and competitiveness in pharmaceutical industry
