General Manager
Alhamrani United Co. Nissan
Total years of experience :24 years, 8 Months
NISSAN - INFINITI
National Sales & Marketing
National parts Division - National Aftersales - Operation
Internal:
Relationship Customer Care, KSA - AUC Outlets and Branch's kingdom wide, Finance, HR, Administration, NVD, IT, Logistics Operation .
External Relationship: Group, NMEF, NML, Suppliers, Government Agency, Dealers/Branches, Insurance, Fleet, Clearance Agency.
Main Responsibilities:
Overall responsible for manage the National Sales and Marketing - National parts Division., planning, developing and implementing organization’s policies and goals and HR and Logistic Operation, Import and distribution, National Aftersales,
•Define the business mission and performance standards across all functional areas and periodically review performance with the deft application of concurrent management audit procedures
•Strive to put across the brand message effectively by planning & carrying out the right brand communique. Create & put into practice innovative business strategies to improve the product awareness and ensure enhanced brand visibility
•Impart strategic direction with the extensive groundwork that help open new business opportunities in industry verticals that were untapped earlier
•Meticulously establish sales Chanel objectives and profit targets for all the branches and dealers
•Deftly ensure that departmental targets for sales Chanel & profits are achieved as per agreed forecasts
•Structure annual budget based on sales channels & branches; and provide annual policy incentive programs
•Pioneer in improvement expansion network planning and development
•Adroitly establish policies to meet the goals of AUC to N-CAM objective and AD-DOS and CSI
•Gear the activities to ensure that NISSAN, NMEF and NML requirements are fully complied and satisfied
•Closely monitor sales Chanel and stock level comparisons and compare to forecasts and targets
•Effectively enforce to achieve the brokers’ sales targets and achieve their sales equipment
•Constantly monitor the service about products campaign for parts availability and develop new markets, increase market share ration, and create positive customer perception
•Instrumental in NPD (National Parts Division ) to maximize NSD workshop parts sales and fill rate objective
•Regularly follow up the implementation of Nissan automotive and after sales dealer operation standard
•Build and nurture a cooperative relationship with NMEF and NML
•Interface and coordinate with NMEF & NML in compliance with Nissan standard requirements
•Judiciously propose short and long term manpower recruitment plan for fulfilling direct and indirect manpower requirement
•Steer the proceedings to ensure all departments have effective and current display areas
•Scrupulously conduct regular market price studies between AUC parts prices and those of their competitors
•Oversee the strategic management and operational oversight of the company's business development operations in order to provide streamlined operations, reduced operating costs, and greater profitability
•Identify potential business opportunities from various sectors and prospective clients to develop new accounts, set up business operations thereby ensuring seamless marketing activities to achieve the pre-set targets
•Accountable for appointment of new channel partners, control, manage and develop existing ones keeping in view the corporate strategy to gain target market share
•Catalyze business growth with constant impetus of strategic initiatives across diverse functional domains
Operation the region of the business and Vehicles Sales And Marketing through the Financial Products ( Vehicles Financing ( Leasing) & PLLC ) and manage total region business in KSA, enhancement home, Fleet financing and others products. - PLLC “Private Label Loan Card” is a unique dynamic Islamic facilitated Loan Card. Can be used at major selected Companies selling a range of House Hold Equipment's. Job Responsibilities: To strategies, direct and manage total region business of sales & customer service through appointed Dealers under the defined Region for all products & services. PLANNING Strategic, Plan & achieve sales revenue & profit set for region. Strategic and implement marketing programs, ads & promotion events. Implement “Customer Satisfaction Program” for SSF’s Distributors, Dealers & Customers. REGION PROFIT & LOST Region financial management KRAs that are relevant to the attainment of new customers. SALES PERFORMANCE Develop and implement effective management of sales & customer service in the region. Formulate & implement, ensuring adherence of policies and standard operating procedures for sales for the region. BRAND DEVELOPMENT ( 5 P’s: Product, Price, Promotion, Place, People) Strategic, Plan customer retention program and achieve excellent customer satisfactions. Pricing- value for money and affordable. Promotion - Create brand awareness & tie-up with distributors & dealers. Product - Ensure competitiveness & profitability. DEALER DEVELOPMENT •Dealer development, management, competency and performance. •Build-up rapport with business partner. HR PLANNING •Staff productivity, turnover •Staff competency development & management. •Provide leadership, guidance and coaching to the team. •Manage the total change of the whole business management to face challenges. •to be the customer/dealers’ first choice for automotive products and services and pllc.
Main of The Job:
To ensure AUC Markting achieves Kingdom wide sales targets by establishing.
•The development of present AUC outlets and identification of new outlets.•The administration of the department’s operating policies and procedures to achieve high levels of customer service and distribution and management.•The maximisation of departmental profit through the sale and distribution by providing and maintaining service to both internal and external customers.•Pricing policy and structure •Balanced Scorecard (BSC) Strategic Management System •Responsible for all Mraketing staff as agreed in manning chart.•Has to build good working relationships with the:Other Company Managers. Own Staff, National & Regional Staff, Auditors, Contractors & Suppliers.
Job Content
:•Ensure sales budgets are met consistently.•Establish market planning activities, initiate sales drives, produce marketing materials and evaluate results on a consistent and regular basis.•Conduct regular market price studies between prices and those of their competitors.•Set clear targets and objectives for Sales .•Ensure all staff are continually appraised and training needs identified.•Ensure key customer accounts are monitored •Report weekly/monthly on Marketing •Submit regular reports, •Monitor and control discount levels•Monitor and control expenses to ensure they fall within budget.•Visit all outlets and brokers on a regular basis •Devise and submit plan of all marketing activity on a monthly basis and Campaign Calendar •Ensure all sales, marketing and promotion initiatives are performed by all regions.•Ensure that all stocks are maintained to support sales and marketing activity.•Development the accessory Busniess•Development all the Products to be leader in the category of the market and first in the customer mind.•Set up a new category you can first in the market to increase markting share in ksa.•Study and Survey the committer’s activities in the market.•Enhance the customer satisfaction.
•Established plan to ensure AUC Marketing achieves Kingdom wide sales targets by establishing the development of present AUC branches and identification of new branches.
•Organized various training sessions for the team to enhance their performance.
•Set and fine-tuned an excellent operating base which is ratified by a very high customer retention ratio, focused on productivity and operational efficiency translating into cost savings and bottom line improvement.
•Judiciously handled the administration of the department’s operating policies and procedures to achieve high levels of customer service and distribution and management.
•Enhanced the departmental profit through the sale and distribution by providing and maintaining service to both internal and external customers.
•Actively engaged in pricing policy and structure, development the business of the accessory in KAS and Balanced Scorecard (BSC) Strategic Management System.
•Associated closely with the recruitment and dismissal of staff in addition to establishing market planning activities, initiating sales drives, producing marketing materials and evaluating results on a consistent and regular basis.
•Drawn up plans to ensure all AUC Departments have effective and current display areas.
BUSINESS DEVELOPMENT MANAGER Managed marketing & sales as HHA agency and distributor in the kingdom of Saudi Arabia for: KIA, MAZDA, FORD, NGK, MAN, ASTON MARTN - Vehicles Sales - Spare Parts - Maintenance improve the marketing & sales for the products with more 40 branchesand swhoroom in KSA and the direct distribution, Wholesales. -Reinforcement company communication with the suppliers by the achievement Standardization operation required -Study and survey the market. -Discussion Brokers perception and ordering needs • Devise and submit plan of all marketing activity on a monthly basis and Campaign Calendar. • Ensure all sales, marketing and promotion initiatives are performed by all regions. • Ensure that all stocks are maintained to support sales and marketing activity - Control the stocks leavel - Enhance and development the opportunity in the KSA market for the sales. - Development the sales Channel and new Projects. - Developing spare parts business by sales channel and increasing the market share for HHA.
AUTOSTAR (GENERAL AUTOMOTIVE Co). 2001- to jun 2004
A member of the Abdulatif -ALISSA group
PRODUCTS MARKETING MANAGER AND SALES
-General Motors
-ACDelco
Aalissa agency to distributor in the kingdom of Saudi Arabia for:
- Sales new vehicles and Guarantee cars user
GM - ACDelco spare parts and Services (workshop)
-Managed the marketing & sales the products with 27 branches and Showroom
Development and lunching the new Projects.
-Enhance business and increasing the market share for autostar.
•Devise call reporting system for Sales Representatives to direct and monitor their daily activity.
•Devise and submit plan of all marketing activity on a monthly basis and Campaign Calendar.
•Ensure all sales, marketing and promotion initiatives are performed by all regions.
•Ensure that all stocks are maintained to support sales and marketing activity.
•Development the accessory Business in the Kingdom Wide.
•Development all the Products to be leader in the category of the market and first in the customer mind.
•Set up a new category you can first in the market to increase marking share in the Kingdom wide.
•Study and Survey the committer’s activities in the market.
•Enhance the customer’s specifications
Study and survey the market for automotive cooperation with Gallup international, Pan Arab research center (parc).
Plan and development the business
ALHADA WATER CO;LTD. MANUFACTORY, AND ALMASARAH MARKETING CO; LTD.BEVERAGE & FOOD DISTRIBUATION. 2001 to Present
PRODUCTS DEVELOPMENT MANAGER
managed marketing & sales bottels water and development the products and the business, deals and contacts with customers and international company .also managed marketing and sales for new sister company ( almasarah ) marketing co.ltd. for food and beverage distribuation.
ALMASARAH Marke almasarah marketin Co. is the sole agent and distributor for the following:
*“LACNOR” juice in KSA as one of the Best Quality natural juice manufactured in UAE Applying the highest International Standards to satisfy all consumers.*
“MASARRA” privet label, natural fruit concentrate cordial is produced by using Top quality FRUITS from Lebanon and international recognized fruit juice producers with highest Standards.*
“BERTOLLI” olive oil is a subsidiary of Unilever Raw Materials International AG.*
“CEBAC” one of the Best Producer of Edible Oils like COROLI Plus other Corn, Sunflower, Soybean, Grapeseed, Peanut, Olives Oil, Mayonnaise, Mustard, Vinegar, And Margarines.*
“POWER CELL”: Energy Drink from Fontana Drinks Co. Ltd. (UK).*
“ MELI” is the largest honey packer in pelgium, (over 2000 tonnes )and the leading brand of quality honey.
Managed Reckitt & Benckiser (food div.),
Honig Foods (pasta),
Marlow & Barclay’s Tea,
Laziza Beer,
herro jam,
Corolli (CEBAG) sunflower oil, corn oil
Bertolli (Unilever) edible oils, olive oil, agencies in KSA.
Enhanced Distribution by 23 % across all market sectors.
Developed Business by 13%
Effectively developed Distributor-suppliers-trade partnerships.
-Reinforcement company communication with the suppliers by the achievement Standardization operation required
-Study and survey the market.
-Discussion Brokers perception and ordering needs
• Devise and submit plan of all marketing activity on a monthly basis and Campaign Calendar.
• Ensure all sales, marketing and promotion initiatives are performed by all regions.
• Ensure that all stocks are maintained to support sales and marketing activity
- Control the stocks leavel
- Enhance and development the opportunity in the KSA market for the sales.
- Development the sales Channel and new Products for lunching in the market.
•Planned and implemented (TQM) campaigns targeting new clients (corporate and personal) across all banking categories.
•Developed marketing schemes targeting personal and corporate loans, Financial remittances Service, investments funds, credit cards, and current and saving accounts, Salaries system, Share trading.
•Entire management of customer services and public relations functions and operation financial services.
•Share planned with management the Facilitated the development of present of the network and identify fiction of new branches.
•Astutely implemented “Customer Satisfaction Program.
•Planned and implemented events sponsorship across all industries
•Enhanced and finalized our Products Policies, Procedures, and Expert Rules; and improved, unified and streamlined all documents, forms, applications and contracts.
BA, Bachelor Faculty of Economics & Administration Graduated Summa Cum Laude. April 1994: “ Selling Skills: Face to Face Selling”, by SAMA.. May 1994: “Personalink” by Saudi Hollandi Bank (SHB). May 1994: “Financial Selling Skills”, by SHB. May 1994: “Business Correspondence Writing”, by SHB. June 1994: “Mutual Fund Training”, by SHB. April 1995: “ Lotus Notes”, by SHB. April 1995: “Personalink (preferred link)”, by SHB. May 1995: ”Total Quality Management ”, by SHB. July 1995: “ Treasury Sales Mutual Unit”, by SHB. Sept. 1995: “ Public Shares Trading “, by SHB. Sept 1995: “ Successful Selling Skills”, by Saudi Management Development Co. Nov. 1995: “ Product Knowledge & Selling Skills”, by SHB. May 1996:“Personalink Officer Training & Selling & Marketing” ,by SHB. June 1997: “ Performance Appraisal Program”, by SHB. Nov. 1998: “ Time Management”, by Saudi Human Resources Development Co. Nov. 1998: “ Negotiations Skills” by Whinney Murray and Co. April 2000: “ Meeting Skills”, by Saudi Human Resources Development Co. May 2000: “ Situational Leadership”, by Saudi Human Resources Development Co. Sept. 2000: “ Creative Marketing”, by St. Helen’s College Anuga exhibition (Germany) 13/10/2001 to 17/10/2001. November 12,2001 . jeddah ,saudi arabia “value chain analysis “ Tetra pak ,ABC technologies ,uk. Ngk Plugs Training HHA House, . Member in the Committee of adulteration in the Jeddah chamber of commerce and industry (jcci) CertificateSales achievement diamond from GM - ACDelco and others awards for achievement AS seminar_Pricing (N-CAM) 21/1/2007. To work with our partner NSCs to help achieve operational excellence and realize the targets set under the Nissan Value-Up plan. Standardize and strengthen NSC operational processes across GOM Support NSCs with knowledge, guidelines and best practices sharing AS seminar_Wholesale (N-CAM).22/01/2007 AS seminar Accessory Sales Standard related (N-CAM)23/01/07 Balanced Scorecard Development (BSC) 05/July Ant-Money Laundering And Combating Terrorist (Financing Training) Jeddah - saudi frinsi bank. 28 july 2011 Management training NISSAN NGF – Dubai. 3rd Sep 2012 Managment Advance training ( Operation – Managment – KAIZEN ) Nissan-Dubai
