SEO/SEM Specialist
Big Head Digital Pty Ltd
Total years of experience :15 years, 10 Months
As a search and SEO specialist, I work closely with the Big Head Digital team to develop strategies to help clients reach more visitors and achieve better organic search rankings through SEO Audits, Monthly SEO reviews and reporting, on-page optimization and implementation, Google Analytics analysis, and keyword research.
Create and implement a revenue acceleration plan to drive revenue from content.
Manage Advertise with us and Adsense accounts.
Create and implement a plan to increase Online traffic from all channels (Hit 1M UVs in 10 months)
Help to Streamline and automate internal processes and CMS.
Lead Social, SEO, and Creative team and Coordinate with content team to identify and optimize website's content.
Perform in-depth analysis of campaigns using internal reporting and analytics.
Define, monitor, and analyze key performance indicators for continuous improvement of marketing campaigns.
Research, evaluate and propose new opportunities to increase ROI.
Job Responsibilities:
• Develop, implement and manage website content changes to maximize SEO traffic and revenue.
• Build and maintain link building campaigns.
• Evaluate existing site for SEO optimization and provide clear actionable solutions for site improvement.
• Continuously optimize site content to ensure maximum rankings for targeted keywords.
• Identify and track keyword targets for the content.
• Monitoring affiliate practices and ensuring compliance
• Maintaining relationships with affiliate’s networks and other partners.
• Communicate with affiliates via email, answering inquiries about affiliate program and best practices;
• Ability to understand and verbalize technical language involved in affiliate implementation;
• Use creative thinking and novel strategies, and work with internal and external teams to implement media buying and link building strategies.
• Comfortable working in a fast-paced environment as well as working on a variety of assignments and technologies.
• META optimization and Website Remediation
• Create performance reports on a monthly basis.
• Analyze data to identify problems or opportunities.
• Proactively manage relationships with multiple clients.
• Provide SEO advice and recommendations as needed.
• Perform link-building services for clients.
• Make content and SEO recommendations to support existing or new keyword targets.
• Consistently follow the latest news, trends and innovations in the SEO field.
• Training & development of SEO Team.
• Responsible to abide by all company policies and procedures.
• The resource will be responsible on a weekly basis for updating their manager(s) with the status of the tasks assigned to them.
Working as freelancer SEO/SEM with different clients to rank their website in major search engines.
From Dec 11, 2011 to Oct 15, 2012
Position: Senior SEO (Search Engine Optimizer) / TC (Team Coordinator)
Job description includes, I have to coordinate with clients directly, guide them and solve their problems regarding seo. I was the responsible person of all project's ranking and its performance in major search engines with that I was Leading and managing the team of SEOs and copy writers.
Worked At: Axact
From Jul 1, 2008 to Dec 10, 2011
Position: Executive SEO (Search Engine Optimizer)
Job profile includes complete on-page optimization and off-page optimization both with W3C validation, google webmaster tool and google analytics.
By respect to all these work, I got 2 positive feedbacks from my reporting authority for my outstanding performance in terms of ranking and Silver Performance Award of The Year 2009.
• 2009: Diploma Appearing in ADSC (Aptech Certified Computer Professional (ACCP) course), From Aptech Garden Karachi.
I passed my intermediate in the faculty of (pre.eng) exams in 2007 from Govt. Comprehensive boys College Karachi.
I passed my matriculation in the faculty of computer science exams in 2004 from St. John High school registered with board of secondary education Karachi.