زهير ظريف

Developing company profiles and various product portfolios to ensure brand uniformity.
• Market Research: Conducting market research to understand customer preferences, industry trends, and competitive landscape.
• Marketing Strategy: Developing and implementing marketing strategies to reach target audiences and achieve marketing goals.
• Digital Marketing: Redesigning and launching a new company website.
• Campaign Management: Plan and execute marketing campaigns, including online and offline advertising, social media, email
marketing, and content marketing.
• Content Creation: Create and curate marketing content, including blog posts, social media updates, emails, and promotional materials.
• Data Analysis: Use data analysis tools to measure and evaluate the effectiveness of marketing campaigns, making necessary
adjustments.
• Social Media Management: Oversee social media accounts, create engaging content, and monitor and respond to audience
interactions.
• Budget Management: Manage marketing budgets effectively, ensuring campaigns are cost-efficient

Collaborated with marketing agencies and the company’s medical, sales, and market access departments to
develop brochures, flyers, and other promotional materials.
• Developed and validated promotional documents (CoMando/ VeeVa software).
• Generated campaigns on innovative marketing projects: followed u p on budget and congress files.
• Participated in internal stakeholder meetings and contributed to the Brand planning strategy alongside
engagement in product portfolio training.
• Developed and monitored marketing and Business units’ digital campaigns.
• Contributed to the preparation of sales team training sessions

Executed the business plan for the launch of new products and analysis of the market in new areas in
Lebanon alongside the annual performance cycle.
• Utilized various digital platforms to provide necessary research and information to Key Opinion Leaders
(KOLs) and Health careprofessionals (HCPs).
• Organized corporate seminars, congresses, and promotional campaigns.
• Analyzed Brand performance and track key performance indicators (KPI).
• Collaborated with internal departments on developing marketing materials

Market Research: Conduct market research to understand customer preferences, industry trends, and competitive landscape.
• Participate in the local strategy and operational plans, meetings, and product training.
• Communicate using different approaches to patients and follow up on the existing marketing projects.
• Track revenues from weekly pharmacies reports and follow up track performance of key tactics.