Area Marketing Manager
Zoomlion Gulf Fz
Total years of experience :8 years, 0 Months
Managing the Sales & Service team of UAE North,
Responsible UAE north region of entire brands of Zoomlion.
Responsible for the top line and bottom line of the region.
Monitor and guidance on day to day activates of the sales and service team..
Direct relation with VIP customers .
Continues monitoring all sales functions, including CRM to field force teams and drives user adoption, value, and ROI as well as the day-to-day client Services improvement.
Coordinate training delivery to sales, sales management, and sales support personnel in the sales organization supported. Provide input to senior management in the development and administration of sales incentive.
Prepared and monitoring for implementation of marketing plan of each products, defining strategy and road map of the products.
Develop and recommend objectives and promotional strategy for allocated products.
Prepare annual budget, forecast and promotion plans for allocated products including its month wise allocation for approval. Monitor plans/ strategies vs. results through monthly sales performance reports, field visits, Develop and monitor history of sales trend of allocated products.
Conduct market research to determine the customer behavior project award and develop strategies in accordance to fill the gap. Also keep an eye on competitor products and their activities and develop rebuttals as and when required, based upon market analysis.
Coordinate training delivery to sales, sales management, and sales support personnel in the sales organization
supported. Provide input to senior management in the development and administration of salesincentive.
* Prepared and monitoring for implementation of marketing plan of each products, defining strategy and road map
of theproducts.
* Develop and recommend objectives and promotional strategy for allocatedproducts.
* Prepare annual budget, forecast and promotion plans for allocated products including its month wise allocation
for approval. Monitor plans/ strategies vs. results through monthly sales performance reports, field visits,
Develop and monitor history of sales trend of allocated products.
* Conduct market research to determine the customer behavior project award and develop strategies in
accordance to fill the gap. Also keep an eye on competitor products and their activities and develop rebuttals as
and when required, based upon market analysis.
Tracking sales results versus individual objectives, maintaining and reporting sales compensation plans, annual
and monthly revenue tracking and reporting, and contract processing.
* Coordinates sales forecasting, planning, and budgeting processes used within the salesorganization.
* Proactively monitors and strives to maintain high levels of quality, accuracy and process consistency in the sales
organization’s planning efforts.
* Ensures all sales organization objectives are assigned in a timely fashion.
* Proactively identifies opportunities for sales process improvement. Works closely with sales management to
inspect sales process quality and prioritize opportunities for improvement.
* Assists sales management to identify and understand process bottlenecks andinconsistencies.
* Continues monitoring all sales functions, including CRM to field force teams and drives user adoption, value, and
ROI as well as the day-to-day client Services improvement.
* Coordinate training delivery to sales, sales management, and sales support personnel in the sales organization
supported. Provide input to senior management in the development and administration of salesincentive.
Managed a portfolio of worth 500 Million including a mix of Core and MomentumBrands.
* Headed a team of 80 professionals across Pakistan including 64 MIE’s, 10Regional
* Sales establishments - communicate the value proposition of the brands to the sales team and developed the
sales tools that support the selling process of our products.
* Brand Marketing Plans-formulating, improving and managing the cross-functional implementation of theplans.
* Worked on “New Business Development” and “Brand Extension” to add new products in the portfolio with
marketing planning. Recorded a growth of 25% over last year.
* Demand generation - developed strategies and managed the marketing programs that drivedemand for our
brands specially momentum brands.
* Prepared and implemented marketing plan of products, defining strategy and road map of theproducts.
* Develop and recommend objectives and promotional strategy for allocatedproducts.
* Prepare annual budget, forecast and promotion plans for allocated products including its month wise allocation
for approval. Monitor plans/ strategies vs. results through monthly sales performance reports, field visits, IMS
etc. Develop and monitor history of sales trend of allocated products.
* Conduct market research to determine the doctor’s prescription about the allocated products and develop
strategies in accordance to fill the gap. Also keep an eye on competitor products and their activities and develop
rebuttals as and when required, based upon market analysis.
* Launched Ecotec which again new concept generated value sales of 20.5 million in firstyear.
MAJOR ACTIVITIES DONE AS BRAND MANAGER.
* Arranged GI Conferences in (Pattaya) Thailand.
* Arranged CPM (Consultant Panel Meeting) on GI in Bangkok.
* Trade Activities for CANDERAL at the retail outlet in all major parts of thecountry.
* Consultant Panel Meeting on Levoxin and Ezium a debate/discussion of consultant Chest and gastroenterologist.
* Given presentations on different subjects in almost throughout the country.
* Providing support to the sales team by undertaking field visits to meet important customers and visiting the
trade market.
* Ensure all business activities were result in benefits of the organization which wassales.
* Design of promotional material in a manner which satisfies the marketing needs.
courses: CERTIFICATESANDCOURSES : * Building Strong Brands IBA
courses: CERTIFICATESANDCOURSES : * Building Strong Brands IBA