Country Consultant - PR & Communications
Momentum PR & Corporate Communications
مجموع سنوات الخبرة :18 years, 3 أشهر
Resumed my position at MPR as the Consulting partner and looking after its operations in Lahore and Islamabad.
Managing multiple clients and providing consultancy to METRO Cash & Carry Pakistan, UnionPay International, Transfast ~ a product of TransPay, Truecaller, MeatOne ~ a brand of Al-Shaheer Foods among others.
LATITUDE, is a full-service independent PR consultancy; serving clients in Information Technology, e-business, Telecom, Lifestyle, Fashion, and FMCG.
As Executive Account Director, I am responsible for day-to-day operations that includes, but not limited to; From client liaison and communication, to media relations and Business Development.
Lead the team and helped increase the business x5 times in terms of revenues and almost x4 times employee strength within 2 years. Latitude is ranked among the top PR agencies and is Pakistan affiliate of Grayling Global.
Co-founded Momentum and led it to be one of Pakistan's leading public relations and communications consultants. Based in Karachi with representation in Lahore & Islamabad, it serves clients from Information Technology, Electronics, Education, Retail, to FMCG.
Momentum is the first agency in Pakistan to provide PR 2.0 or Digital PR and the youngest agency to earn an honourable mention in the PRWeek Global Think-tank’s Pakistan analysis based on feedback from its clients.
Momentum has represented and served many of its partner agencies and Media outlet in Pakistan; namely:
- SAHARA Communications (UAE)
- Brunswick (UAE)
- The Idea Agency (UAE)
- Sakshi Advertising & PR (UAE & India)
- TV One (Indonesia)
Successfully managed top clients in Property, Oil & Gas & Financial sectors for UAE based world's largest Property PR Company.
Developed and maintained excellent working relationships with English, Urdu/Hindi, and French speaking journalists.
Served the Singapore based ASEAN office, as Marketing Manager Pakistan. I was given additional charge of Emerging Economies (Afghanistan, Bangladesh, Nepal) for Data Storage products & Integrated Management Solutions.
Managed overall marketing & communications for Imation Data Storage products and its affiliate brands Memorex and TDK. I was also responsible for Channel-Sales, from Distributors to Vendors, for Af-Pak region.
Initiated and successfully launched the USB Flash (pen-drives) business and software solution K2.Net in Pakistan and achieved Annual Sales Target within 8 months.
Masters in Business Administration (MBA) with specialisation in Marketing. + President's honour roll recipient & 100% Academic Scholarship in 4.0 GPA in Year-1 + Deans honour roll recipient & 75% Academic Scholarship in <3.5 GPA in Year-2