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Yasser   Hassan, Network development head

Yasser Hassan

Network development head·Toyota Egypt

Egypt

Bachelor's degree, accounting

Work experience

Total years of experience: 29 years, 7 months

Network development head

May 2020 - June 2023

Toyota Egypt

Cairo, Egypt

May 2020 - June 2023

Company industry:
Automotive Dealership & Distributor
Job role:
Accounting and Auditing

Partner and Managing Director

October 2010 - April 2020

Al-Qahira Auto (Kia Authorized dealer)

Cairo, Egypt

October 2010 - April 2020

-Supervised the establishment of “Al Qahira Auto Company" starting from developing the vision and future plan
-Studying the market situation, selecting the best

1998-12 - 2010-06
alternatives, obtaining a certified agent from Kia Egypt -Preparation the whole place as a service center to receive Kia cars
Managed corporate and LLC-based legal transactions, coordinating document flow and logistical preparation for complex transactional closings.
Chaired partner meetings to drive discussion of matters important to firm operations, keeping discourse on-topic and moving at efficient pace. Provided outstanding service to all individuals, promoting effective and lasting business relationships.
Gottig the best after sale service center for three years during the first four years of its beginning in addition to get a certificate of appreciation from Japan and a special visit by some Japanese officials
During this period, I was a partner at" Quattro company" for advertising and marketing
consultancy Some marketing consultations were given to some companies,
supervising the design and equipping of the Subaru exhibition at "Automac Formela "
Supervise the processing and implementation of showrooms for Kia authorized distributors to change the ci.........
Supervise the processing and implementation of SHARP exhibitions in City Stars Mall
Implementation of some signboards at Borg El Arab Airport

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Marketing Director

December 1998 - June 2010

Abou Ghaly Motors ,

Cairo, Egypt

December 1998 - June 2010

Group through multifaceted roles
• Works closely with management; the sales and after sales service team to define the growth objectives of the organization
• Plans marketing strategies and budgets in order to attain the set goal • Sets the Marketing's Division goals, objectives, methods and procedures to attain such goals.

• Implement strategic plan with assistance of Sales and After Sales Directors.
• Manage marketing budget for all stuffing, resources, and capital purchases.
• Evaluate new media technologies such as websites, online ads, SMS, etc.
• Manage the creating of all marketing collateral and sales support tools.
• Develops and recommends action plans in order to optimize market share and profitability of existing or new product lines.
• Develops pricing plans based on analysis of competitive activity, market conditions, marketing plans.
• Coordinates with head of sales the development of commission scheme for the sales employees.
• Regularly visits sales locations and sales personnel in order to remain abreast of conditions affecting the Marketing's operational capacities.
• Measuring and reporting on campaign results.
• Measuring and reporting on customers' needs and wants.
• Monitoring and analyzing market sales trend and competitors share.
• Enhance Customer Relationship Management processes & technologies.
• Perform marketing segmentation, targeting and positioning for each product line.
• Execute integrated online/offline, advertising, public relations, events, and other campaigns to generate demand & sales leads.
• Work directly with Sales and After Sales to support their efforts.
• Develop a strategic decision-making, and prioritization process
• Manage and motivate team of highly skilled marketing professionals.
• Maintain knowledge of marketing trends, developments, and best practices. • Provides direction and supervision in order to minimize costs.
• Optimize client relation which includes, satisfaction, development, events.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Marketing Manager & Deputy Marketing Director

July 1997 - November 1998

GMC Group

Cairo, Egypt

July 1997 - November 1998

Assessed marketing copy, art comps and final designs and compared with established specifications.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Maintained documentation, detailing assignments, in-progress work and completed project milestones. Set up, completed and tracked customer surveys for local, regional and national campaigns.
Maintained complete database of files, contacts and project materials.
Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
Developed network of related professionals to open
up business opportunities.
• Participating in developing & implementing the strategic & periodic plans for marketing, sales, new products, projects etc.
• Marketing & sales analysis
• Establishing market information database
• Market research & studies
• Arranging sales & marketing campaigns.
• Develops the Marketing department's annual budget • Putting competition & promotion plans.
• Co-ordinates with the head of sales to identify slow and non-moving items that need additional marketing and promotional efforts
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Executed optimal sales strategies to achieve commercial goals for target market.
Generated reports detailing campaign

performance, customer engagement and engagement trends.
Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.

Company industry:
Manufacturing
Job role:
Manufacturing

Senior Marketing

June 1995 - June 1997

Shawki & Co. Financial Management Consultant

Cairo, Egypt

June 1995 - June 1997

• Constituting feasibility studies for different fields • Building market studies & research
• Gathering market & competitors information • Market analysis & statistics
• Recommendations, evaluations and follow up

Company industry:
Management Consulting
Job role:
Accounting and Auditing

Marketing Specialist

September 1993 - May 1995

Raxcel Company

Cairo, Egypt

September 1993 - May 1995

Planned marketing initiatives and leveraged referral networks to promote business development. Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
• Building customer database • Exploring new market
• Market research

Company industry:
Retail & Wholesale
Job role:
Sales

Education

Ain Shams University

August 1992

August 1992

Bachelor's degree, accounting

Egypt

GPA (rating): Good

GPA (rating): Good

Skills

Automotive Aftermarket

Expert

Sales

Expert

Development

Expert

Marketing

Expert

Management

Expert

Network development

Expert

Negotiation, teamwork. Achieving the target. coordination

Expert

Self-motivated and driven Analytical thinking

Expert

Ability to lead teamwork effectively

Expert

Languages

Arabic

Native Speaker

Training and Certifications

Training
several of automotive & management training
Chrysler Egypt, AUC,Subaru , ….
Jan 1994

Hobbies and interests

Keep going to the gym