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Mohamed Khalaf, Marketing And Business Development consultant

Mohamed Khalaf

Marketing And Business Development consultant

Qudrah Holding Company

Location
Egypt - Cairo
Education
Diploma, strategic Marketing leadership (consumer insights strategy)
Experience
15 years, 5 Months

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Work Experience

Total years of experience :15 years, 5 Months

Marketing And Business Development consultant at Qudrah Holding Company
  • Saudi Arabia - Riyadh
  • My current job since April 2020

Qudrah Holding Company runs different business, including food business (Restaurants), that contain 3 different restaurant brands Karam Beirut, Karam Café and Karam Express (Fine Dining - Casual Dining - Fast Food)

Director Of Marketing And Sales at Al Muhaidib Group
  • Saudi Arabia - Riyadh
  • April 2018 to March 2020

At Al-Muhaidab Group food business, Al-Romansia Restaurants (KSA / Bahrain. Al-Romansiah is a Market leader of Saudi food part of Al-Muhaodab Group, Resposible of Leading the change and re-position the brand within the market place towards a modernize look, feel and overall experience to fit the new target segment

Director Of Marketing at Americana Group - Saudi Arabia
  • Saudi Arabia - Riyadh
  • January 2009 to March 2018

Look after Americana Company brands ( KFC - Hardee's - TGIF - Krispy Kreme - Long Horn - Red Lobster - Tikka) in KSA Market
Setting Marketing Plans, Marketing Communication, Marketing Budgets, execution, Innovations, Research

Education

Diploma, strategic Marketing leadership (consumer insights strategy)
  • at Cornell University
  • November 2015

Consumer Insights Strategy: • Create & Communicate Value of Brand • Marketing Your Brand – Social/Digital • Develop an Agenda for Change • Target Product & Service • Leading Collaborative team • Measuring customer preference

Bachelor's degree, Business And Marketing
  • at The chartered institute of marketing (CIM)
  • February 2008

Bachelor’s Degree in marketing, Professional Diploma in Marketing: • Marketing Strategic Planning • Marketing Communication • Marketing Research & Insights (Business Analysis) • Marketing Management in Practice

Bachelor's degree, Business Administration
  • at Cairo Higher Institute For Engineering, Computer Science And Management
  • May 1996

Bachelor’s degree of Administration Science, Major Business Administration, From Cairo High institute for Administration Sciences, Cairo 1996 • Business Administration • Marketing Communication

Specialties & Skills

Marketing Research
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Marketing Communications
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Business Development
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Business Analytics
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Strategic Planning
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Decision Maker
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People oriented
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Leadership
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Creative and Innovative
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Languages

English
Expert
Arabic
Native Speaker
French
Beginner

Training and Certifications

Beat Year Ago (Training)
Training Institute:
YUM Marketing College
Date Attended:
September 2003
Duration:
45 hours
Street fighter Workshop (Training)
Training Institute:
Street Fighter Middle East
Date Attended:
December 1997
Duration:
18 hours
The 7 Habits of Highly effective people (Training)
Training Institute:
Franklin Covey
Date Attended:
March 2011
Duration:
45 hours
Essential Management Skills for New Managers (Training)
Training Institute:
IIR Middle East
Date Attended:
December 2010
Duration:
35 hours

Hobbies

  • • Football • Fishing • Reading • Travelling • Learning
    •KFC Best practice across the world, Grass root activation (street football) •KFC Saudi Sales grower of the year award, worldwide •Krispy Kreme Extra mile award out of the box Turn it around from loses into profitable •Krispy Kreme Relationship Marketing, global award •TGI Friday’s Saudi, Gold Star Award, Driver of Growth