area sales manager
Vita Food Company (One of a group companies Saudi Pan Gulf Holding ) – Saudi Arabia
Total des années d'expérience :16 years, 7 Mois
Manage the sales team to achieve sales Goals.
Monitor sales performance against KPI’s so that areas of unsatisfactory performance are identified and rectified promptly and potential performance improvement opportunities are capitalized upon. Find new partners and develop existing customers for all segments : From Retail customers to wholesale sales and special Markets. Develop the strategy and tactics which will unlock and grow a breadth of new categories, currently unexploited.
Follow up on sales collection with the team in coordination with finance to secure company revenues and protect the business continuity of company. .
Develop, implement and achieve yearly revenue budget.
Implement and day-to-day management of Supplier agreements including contract negotiation, forecasting, product development, range plans, samples etc.
Generate business and sales reports and prepare presentations when needed to assess, review and update higher management on sales performance and improve sustainability.
Analyze competitive products in terms of features and prices.
Trained new members of the sales force.
An increase the sales revenue growth from 1.2 to 2 million pounds over three months through the re-division of the sales areas and adding new Routes resulting in increased sales.
Follows the business planning process and ensures the production of an accurate sales forecast, monitoring and adjusting as necessary in order to align demand with supply and ensure that Indomie is positioned to meet customer demand with little or no impact on company revenues.
Planning, organizing and managing the sales team to achieve targets and evaluate performance.
Development the sales skills of sales team.
Managing the promotion programs to ensure good presence and presentation to wholesale clients.
Adding new customers and follow up to existing customers .
Responsibility for overseeing the sales operation to customers (Retail, wholesale, key Account and catering) using modern techniques to ensure steady growth of revenues through positive planning to identify objectives, policies and sales plans in addition to managing sales team .
Development and Management of effective training programs for sales professional.
Executing sales activities to key clients and negotiating prices, discounts and sales policies.
Continuous follow up to ensure all the staff are performing their duties and managing the sales and sales support teams to develop sales and offers.
Setting annual, quarterly and monthly targets to conduct assessment of objectives and performance.
Participating in designing budgets for promotional offers for each sector.
Conducting regular meetings with sales and promotion teams to discuss objectives and evaluate performance and results .
The main aims:
* Manage customer situations and design strategies necessary to maximize
customer satisfaction.
* Managing of daily sales operations of a business with more than of capital
value 3.5 million Saudi Riyal in monthly turnover.
* Negotiate and lead dialogues with Food Services Key Accounts customers
to acquire new business opportunities that are aligned with the Sales
strategy .
* Assess and agree on manpower needs, select the right people, evaluate their
performance, contribute to the decision to promote and retain or terminate
when needed in order to build and maintain Food Services organizational
capabilities in the assigned territory.
* Executing the public strategies of the company including increasing the size
of products supply of the company and introducing the new products into
market.
* Coordinating with the general manager of sales, marketing search team,
marketing management to provide the customer with appropriate marketing
polices.