Director of Sales & Marketing
INFO GROUP / CEKIN / BUB
Total des années d'expérience :21 years, 6 Mois
• Responsible for establishing all sales quotas, calls, referrals and revenue objectives as outlined in the budget and quarterly action plans for sales managers. • Leads the execution of strategies, tactics and actions plans and ensures individual booking goals are met for all members on the team. • Administers bonus and incentive programs. • Maintains open communication with national sales and corporate sales office colleagues. • Prepares weekly, monthly, quarterly and annual reports as required and analyses external reports and resources to establish company’s market position • Identifies opportunities to increase on-going and additional revenue streams and creates value by challenging existing processes, encouraging innovation and driving necessary change. • Prepares and administers office’s budget and marketing plan to achieve total company revenue goals. • Provides customer intelligence and evaluation of market & economic trends and adapts sales strategy to meet/exceed customer expectations, generates increased revenue and ensures competitive position in our marketplace. Communicates changes and potential revenue opportunities to leadership team. • Demonstrates leadership in Revenue Management, ensuring revenues are achieved • Developing effective revenue strategies and setting aggressive goals that will drive financial performance. • “Hires the Best” for the company-based Sales and Marketing leadership team and provides on-going coaching, training and action plans to promote development of Managers and their direct reports. • Supports team in managing wages and controllable expenses, such as advertising, promotions, travel expenses, operating supplies, etc. • Identifies and develops marketing communication activities, analyses marketing opportunities, develops and executes creation and distribution of collateral (photos, print, direct mail, web pages, etc.) to support marketing/advertising. • Works with Public Relations to identify opportunities for marketing communication strategies, to ensure maximum results from combined sales and public relations activities and to co-ordinate activities and campaigns • Develops strong partnerships with local and external organizations to further brand/product awareness and advises brand and regional teams of brand growth opportunities. • Takes an active role in regional tourism organizations and participates in sales activities.
• Planning, developing and implementing far-reaching and culturally sensitive public relations strategies for three brands: Makkah Clock Royal Tower, A Fairmont Hotel, Raffles Makkah Palace and Swissotel Makkah.
• Lead and oversee the professional development of team members in the public relations department, and maintain an open, comfortable and efficient working environment.
• Developing positive relationships with local and regional media including responding to enquiries and pitching creative articles/stories covering all aspects of the hotels.
• Overseeing the writing and production of all public relations materials including press kits, press releases, speeches, publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia projects.
• Conducting critical media audits for the three brands (offline and online).
• Planning and organizing the brands participation in all international events and exhibitions.
• Organizing diverse events including press conferences, exhibitions, open days and press tours.
• Maintaining and updating information on the all brands’ website, and overseeing social media activities.
• Sourcing and managing sponsorship opportunities.
• Commissioning market research.
• Fostering community relations through involvement in community initiatives and activities.
• Managing public relations aspect of a potential crisis situation.
• Responsible for managing account and the production of all related advertising and promotional materials.
• Developed marketing activities, marketing strategies, plans and new concepts for diverse clients in order to increase business portfolio and services
• Developed client relationship by serving as a key contact for project status and workflow.
• Managed project plans and logistical project details including coordinating project timing and budgets with all relevant parties.
• Built strong relationships and fostered good team spirit with both clients and members of the agency teams.
• Played a pivotal role in the development of advertising strategies.
• Recruited professionals from all around the world including, account managers, account executives, artwork director and designers.
• Coached team and advised with directions while reporting directly to GM.
• Involved in all aspects of marketing, including: planning, advertising, promotion, public / media relations, development, distribution, sponsorship and research.
• Liaised and built relationships with range of stakeholders, e.g. customers, suppliers, colleagues.
• Developed advertising opportunities, which involved placing adverts in national, regional and specialist publications.
• Maintained and built contacts with the media and wrote and distributed press release.
• Managed the production of marketing materials, including leaflets, posters and flyers, writing and proofreading, liaising with designers and printers
• Directed the Hotel's seasonal magazine and maintained and updated mailing databases.
• Organized and attended regional and local events and exhibitions.
• Secured sponsorships to assist with the publicity and funding of marketing projects.
• Carried out market research and customer surveys to assess demand, brand positioning and awareness.
• Evaluated marketing campaigns and monitored competitor activity.
• Contributed to long-term marketing plans and strategies and managed the public relations budget.