Product Designer/Art Director
5asec UAE
Total years of experience :7 years, 5 Months
• Researched and conducted interviews to identify opportunities for improving the mobile application.
• Led the creation of the new version of the application, incorporating user-centric features and enhanced user experience based on research insights.
• Developed wireframes and prototypes for the updated UI, ensuring a seamless and intuitive design.
• Managed the developers throughout the development process until the successful launch of the new application.
• Spearheaded brand identity and marketing materials, both online and offline.
• Ensured brand consistency and timely execution with vendors.
• Worked design and implementation of new platform features and functionalities.
• Focused on Talabat Pay, conducting extensive research, testing, and iteration for a seamless user experience that aligned with user needs and business goals.
• Collaborated with cross-functional teams to develop an efficient product design system, ensuring consistent branding across touchpoints.
• Effectively communicated and collaborated with stakeholders, delivering high-quality design solutions to meet business and user objectives.
• Utilized UX design expertise to create impactful solutions, driving user engagement and enhancing customer satisfaction, contributing to platform success.
• Aligned design strategies with marketing initiatives to target the desired audience effectively.
• Provided art direction to the creative team, ensuring high-quality and cohesive work across all channels.
• Managed communication with vendors for timely execution of print and digital deliverables meeting brand guidelines and strategic objectives.
• Kept abreast of industry trends and integrated new design techniques and technologies to enhance creative output.
• Collaborated closely with the Marketing Manager and team to execute creative campaigns, online and offline, from concept to delivery.
• Utilized data-driven insights for database marketing, optimizing performance for clients like Banks, Shukran, and Fitness First.
• Contributed to marketing strategy development by leveraging deep audience understanding and market trends.
• Coordinated with external vendors for timely, brand-aligned, and impactful material delivery.
• Maintained brand guidelines, seeking constant UX enhancements.
• Contributed to strategies boosting user experience and website traffic.
• Spearheaded website and app revamp, optimizing user experience across all online channels.
• Designed engaging social media content aligned with brand messaging.
• Demonstrated leadership, strong communication, and attention to detail.
