Digital Marketing Manager
Revton
Total des années d'expérience :11 years, 8 Mois
• Define and shape marketing strategy to align with a business goal and reach the right positioning for the brands.
• Manage customer acquisition process for e-commerce in GCC including marketing activities and performance marketing.
• Manage different functions' performance to optimize e-commerce customers' experience
• Work hand in hand with the commercial team to prepare offers and messages to enhance sales and brand positioning.
• Meet monthly KPIs by taking necessary actions to form performance and other functions (Commercial, social media, UX enhancement, SEO, CRM, and email marketing.
• Analyze customer behavior from multiple touch points covering media buying channels and website purchase behavior using google analytics and google data studio (Lookers).
• Stock Movement Analysis and highlight high conversion rate products
• Meet partners to share reports and the following activities.
• Make necessary UX recommendations based on hot maps and data analysis and partner type (Brand/ Marketplace).
• Mapping and modifying customer journeys and user experience based on data from different touchpoints
• Create and submit tech tickets using Jira and Axure to provide clear wireframes.
• Partners: Fragrance.com, Hummel, Agent Provocateur, Linzi, Iman Noor, and Lyle & Scott
• The Backpackers' mission is to optimize digital efforts for businesses in green and sustainable methods via sustainable & scalable protocols.
• Help businesses & entities in digital transformation from a marketing perspective.
• Provide business analysis and digital marketing strategies.
• Build and enhance marketing teams by focusing on knowledge, experience, and leadership skills.
• Create Standard Operating Procedure (SOP) for the digital marketing team to manage information flow.
• Provide training for groups focusing on enriching digital marketing knowledge and best practices based on business type and goals.
• Clients: QZSoultions, Business Box MENA, NoorPlay, Ridwan Schools, Jordan Pharmacists Association, AlOsra Chain Pharmacy, and Sifsaf.com
Built and managed a team of eight social media specialists in different levels, acquire social media accounts for high profile accounts in Jordan in different fields and being digital marketing advisors for these accounts.
• Founded and led the company’s Social Media division resulting in acquiring nine accounts from Jordan.
• Negotiated, closed and managed projects worth $90, 000 (63, 900 JOD) in revenue.
• Turn around low-quality content accounts such as “Hyundai” and “KIA” to be more sustainable accounts.
• Increased engagement and reach ratio for KIA by %6 of the past year.
• Increased engagement and reach ratio for Hyundai by %26 of the past year.
• Provided successful social media coaching for employees which made a huge impact on accounts they handled.
• Built remarketing lists for our clients for using it in any campaign on Google & Facebook.
• Built simple document management system for each account resulting sustainable quality of handling accounts.
Led and managed a team of two social media specialists in different levels, working and coordinate with creative department for social media and website UI/UX designs
• Built and execute social media strategy for Mawdoo3.com which result a huge increasing in Facebook, Twitter and Instagram engagement and fan bases.
• Modified social media sharing buttons on the website which increased %15 of Twitter followers with zero cost.
• Created social media content guideline resulting sequences in posting content and methods.
• Increased traffic to the website by %8 from social media channels.
Earlier Positions
• Project – Total Quality Management • Graduation Project – Users acceptance for mobile location services