Head of Business Development and Marketing
ARACO
Total des années d'expérience :20 years, 3 Mois
ARACO is one of engineering consultants in the UAE,
I’m responsible for the following:
• Drive peak performance and sales success across the organization
• Create, negotiate and close commercial agreements
• Integrated communications planning and client account management
• Communicating new product developments to prospective clients
• Corporate development
• Overseeing the development of marketing literature, Branding, marketing activities
• Providing management with business consulting
Speed Click for Internet and Telecommunication services Company is the second largest Internet service provider in Palestine.
I was responsible for the following:
- Helping the Board determine Speed Click's vision, mission and short-long term goals
- Providing general oversight of all Speed Click activities
- Management of day-to-day operations, and assuring smooth functioning, efficient organization.
- Strategic Planning and supervising the implementation of operational plans
- Monitoring the departments KPI's
- Improving pricing policies.
- Representing the company.
- Improving marketing strategies and plans.
Achievements:
- Increased the company's local Market share from 11% to 15%
- Achieved a 250% growth of net profits
- Achieved a 15% operational cost reduction
- Restructuring plan developed and implemented with high rate of efficiency.
- Successfully Improved Branding and positioning strategies with high positive impact on sales
Activities:
- Business Plan development and implementation
- On Job Training (Customer service, business Etiquette)
- Development of marketing campaigns and promotional activities
- Development of PR activities
- Developed and implemented marketing plans for 2 of the leading private sector firms in Gaza Strip including the whole branding and corporate identity tools.
- Nominated for and participated in the IVLP "International Visitors Leadership Program" in the USA.
- Attended entrepreneurship and economic development tutorial sessions and workshops in "George Washington University", "Louisiana Bio Innovation Center", "Michigan University" and Several Business incubator establishments located in the U.S
- Conducted series of creativity management and innovative thinking for number of private sector companies.
- Provided capacity building programs for number of 210 employees (December2012-March2013)
- Gaza Back to Work “GBW’ Project, “Facility for New Market Development” project /DAI, Providing business development plans to negatively affected private sector firms from the recent Gaza crisis
- Media and PR. Management for Palestinian Food industries Exhibition.
- Event Management and Media Services, National Furniture Show July, 2011
- Facility for New Market Development Project, FNMD/DAI, Service providing, firm level technical assistance - Feb 2009 to present.
- Marketing counseling (yearly based contract) services to several leading private sector firms working in IT and home appliances.
- Participation in delivering a Gaza Market Viability Study conducted for Al Wataniya Mobile.
- Firm level technical assistance to several SME’s from varied sectors.
- Gaza ICT sector market research.
- The Palestinian Network for Small & Micro-finance, “Sharakeh, Impact Study, Coordination - June - Sep. 2009.
- Customer Relationship Management workshop CRM, development and implementation, the first of its kind to be conducted in Gaza strip.
TATWEER Business Services is one of the leading and powerful Business Development Services provider in Palestine.
Responsibilities: As Business Development Advisor I was responsible for the following :
- Firm and sector level technical assistance
- Business Assessment (Diagnostic Analysis)
- Feasibility Studies Development
- Marketing Counseling
- Commercial Planning and Coaching (Marketing, PR, Sales, Customer Services, CRM)
- Market Research and Studies
- Branding and Image Building Development and Planning
- Developing and Implementing Capacity Building Programs
Achievements:
- Developed and conducted "Team start" capacity building program targeting groups of entrepreneurs "TeamStart": is an entrepreneurial path from idea to marketplace that includes technical consultation, confidence building, business development and practical assistance in a networked environment. Mercy Corps 2012
- Successfully managed and organized the National Furniture Show in Gaza July-2011 with satisfied success indicators.
- Delivered business development plans and diagnostic analyses for number of 43 local firms through “Gaza Back to Work project ”FNMD/DAI project (December2010-February2011 )
- Provided firm level technical assistance services to 15 local firms through “Facility for New Market Development Project”. FNMD/DAI (2009-present)
- Development of market researches for the purpose of market entry and impact studies.
- Development and execution of market research qualitative tools such as focus groups and in-depth interviews etc...
- Provided diversified technical assistance programs and tasks for more than 60 client firms, 4 associations and other private sector related programs (January 2009-present)
- Provided technical assistance services to several startup businesses.
- Developed and conducted 14 capacity building programs focused on business development, marketing, Customer service, CRM and communication skills.(2009-2011)
- Signed number of 2 yearly based contracts to provide marketing counseling services for the benefit of several leading private sector firms working in IT and home appliances fields.(2009-2011)
Responsibilities: As a branch manager I was responsible for the following
Design and implement office policies.
Organize forum’s operations and procedures.
Supervise forum’s staff.
Network with other agencies, organizations and groups.
Update organizational memberships.
Develop work plans.
Monitoring and evaluating work progress.
Responsibilities:
- (Part time) Lecturer in “Strategic Planning”, Business Administration faculty.
- (Part time) Lecturer in “Marketing and Management”, Business Administration faculty.
- (Part time) Lecturer in “Sales Management”, Business Administration Faculty.
- (Part time) Lecturer in “Business Letters”, Business Administration Faculty.
Alsaqqa for Home Appliances is Gaza based agent and main distributor for global and well known home appliances brands .
As marketing manager I’m responsible for the following :
•Managing the whole marketing process
•Developing and improving promotion and advertising programmes
•Improving customer service
•Developing appropriate marketing strategies and adopting an appropriate pricing method
•Conducting training programmes for employees
•Developing and implementing sales incentive plan
- In the first year I managed to turn the business from 20% below sales target to 10% above
PER’s overall objective was to invigorate economic growth by improving the performance of Palestinian SME’s that have long term growth potential. PER assists private sector firms access know-how, access finance, and build human resource capacity through three program components: Firm Level Technical Assistance, Financial Facilitation and Capacity Building.
As a Marketing Advisor I was responsible to do the following:
•Managing a diversified portfolio of SME clients in several locations and industries
•Providing technical assistance to client firms aimed at improving sales, profitability, capacity utilization, and employment.
•Developing and conducting “marketing and management”, “marketing communication management”, “market research” workshops
•Providing firm level marketing technical assistance consulting services including:
•Conducting diagnostic analyses
•Participating in developing feasibility studies and business plans
•Developing and improving promotion and advertising programmes
•Developing marketing strategies
•Conducting market researches
•Improving customer service
•Improve packaging
-Dealt with 50 firms where most had positive results and increased their volume of sales & profits.
In total 240 private sector employees were trained & certified.
MAP’s overall objective is to Leverage commercial and organizational partnerships creating shared marketing strategies, sales channels and representation opportunities;
Assists trade associations in the information technology, tourism, trade, agriculture, stone and marble, construction, pharmaceutical and furniture sectors to provide valuable services and support to members;
Helps bring about business growth through economic reform and works in partnership with the leading national business, industrial and public policy institutions in Palestine.
As a Marketing specialist” I was responsible to do the following
Providing marketing technical assistance to Palestine based firms from several insdustries. Tasks included but not limited to developing “image-building” and “compressed service” programmes for the firms using SWOT analysis. Both programmes included developing "diagnostic analysis", "basic marketing plan", "updated company profile", "projects profile", raw data promotional materials, contents, concept and design for each firm.