Communication Director
Advertising in Business
مجموع سنوات الخبرة :12 years, 9 أشهر
KEY ACHIEVEMENTS
• Implemented a new Client Servicing structure and briefing system which achieved a spot-on Client creative proposal instead of continuous revisions to reach target
• Received an achievement award from Department of Economic Development in Abu Dhabi for a successful social media campaign for their participation in Hannover Messe in Germany considering the project was taken over from another Agency and turn around was done in less than 48 hrs
• Capability to take over new businesses through pitches and convince Clients to a
esponsible of Royal Catering corporate in Musaffah, Ruwais and Shah as well as the restaurants which include Catch Restaurant & Lounge, Rozanah, Café D’Alsace, 82L8, Nova, Rosina Bellina and The Venue multi-functional events space.
KEY ACHIEVEMENTS
• Development of the “Catch Restaurant & Lounge” brand, launch of the restaurant and the opening event
• Development and launch of the 82L8 brand (grab & go concept)
• Increased the Friday brunch covers at Café D’Alsace restaurant by developing and implementing a kids’ activation
KEY ACHIEVEMENTS
Managed the International Water Summit marketing communications 2 months prior to the show due to a last minute gap in the team and achieved proven track record of meeting targets and communication requirements
Proved dedication and qualification in less than a year; hence, marketing manager for the World Future Energy Summit, International Water Summit and Ecowaste
Research proved a higher satisfaction rate among exhibitors based on an increase in the quality of visitors
Increased the number of pre-registrations by11% compared to 2012 with a conversion rate of 46% compared to 38% last year
Built and maintained a highly motivated and dedicated team
Focused on sector and job function representations at the show which enhanced the level of visitor satisfaction when it comes to novelty and business opportunities
Acquired new enhanced database through various carried out initiatives
Contributed to AED 3, 923, 832.00 worth of savings on communications via media barters
I was head hunted by Omnia back in 2009 t head their Abu Dhabi office as an Account Director to handle their accounts and work on growing their comoany portfolio. Clients I have handled include UEMedical Company (Healthplus and Danat El Emarat Hospital), Saadiyat Beach Golf Club (SBGC), ADCED (Abu Dhabi Council for Economic Development), Flash, Mubadala Oil & Gas, Offset, ADFD (Abu Dhabi Fund for Development), ADCB Bank, Agthia, EMAL (Emirates Aluminum), ADMAF (Abu Dhabi Music and Arts Foundation), ADPC (Abu Dhabi Ports Company), Al Jazira Sports Club, ADGC (Abu Dhabi Golf Club), ATIC (Advanced Technology Investment Company), Continental, Eastern Mangroves, Polaris, TDIC, UAE Academy, UAE University, WRDC (Western Region Development Council), Emirates Cement - Dubai.
KEY ACHIEVEMENTS
• Head hunted based on market reputation and achievements
• Managed Abu Dhabi offices on my own
• Developed pitch materials from research to communication strategy and budgeting
• Developed the business by adding to the portfolio through previous relations with clients
Accounts: Aldar, Lead, EMAL (Emirates Aluminum), Golden Goal, ADAA (Abu Dhabi Accountability Authority), EAI (Emirates Advanced Investment), EAD (Environmental Agency Abu Dhabi), Capitala, GEP (Green Emirates Properties), Abu Dhabi Tourism Authority (ADTA), Infinity Services, Finance House, EAA (Executive Affairs Authority) - Flash, ECSSR (Emirates Center for Strategic Studies & Research), Foresight, Kids Park, F7 (Special Forces), GMS (Global Medical Solutions), Maidis, Sheikh Saif Bin Zayed Public Relations Office, ADSC (Abu Dhabi Sports Council), IPIC (International Petroleum Investment Company), Abu Dhabi Fund, Abu Dhabi Waste Management Center.
KEY ACHIEVEMENTS
Structured the client servicing department in terms of briefs, work flows, communication procedures etc.
Maintained and expanded existing client relationships as well as developing new clients
Accounts: ABC (Mall), Cadbury Adams (FMCG), Pikasso (Iraq & Jordan), Fidelity (Insurance), UNDP, UNDP ART GOLD, MMG (Partially) and Stolichnaya
KEY ACHIEVEMENT
Initiated the idea of carrying out an event to promote the Flake Chocolate during the summer which increased their sales by 5% that year
KEY RESPONSIBILITIES
Discussing the products, services and advertising requirements of each particular client
Contributing during brainstorming with the creative team
Ensuring layouts meets Client’s the requirements and objectives
Setting up meetings with clients and other agency staff
Briefing media, creative and research staff, and formulating marketing strategies
Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively
Overseeing the status of advertising campaigns
Meeting deadlines and prioritizing tasks
Writing reports, keeping records and financial details
Gaining, maintaining familiarity with and keeping up with changes in the nature of clients’ products, business culture and competition
Helping to secure new business
Monitoring the effectiveness of campaigns
Arranging and chairing meetings
Handle competitive reviews
Come up with initiatives
Familiar with writing ideas brief and creative brief
Accounts: SC Johnson Wax (Levant - MENA). Leading brands included Oust, Pledge, Windex, Glade, Raid, Baygon and Toilet Duck.
KEY ACHIEVEMENTS
Promoted to regional account executive in less than 3 months
KEY RESPONSIBILITIES
Facilitating day to day client contact including progressing activity
Liaise with internal departments to traffic artwork and ensured accuracy
Formulated articulate creative, production, media briefs and client audit questionnaires
Executed Client quotations in liaison with Account Manager
Management of WIP Account Manager
Produced regular status reports
Assist Account Manager in preparation for status meetings
Generating contact reports subsequent to client meetings and phone call conversations
Maintain a competitive file where relevant
Attended client semiannual MENA meetings pertaining to BAR strategy; ATL/BTL activities; product and media communication strategies; advertising budget guidelines; products claim adaptabilities; and package modifications.
Contributed to and attended client audits, and brainstorming sessions
Attended media advertising budget guidelines and planning
KEY RESPONSIBILITIES
Promoting sales products, expanding market share and creating brand awareness through BTL activities
Coordinated with the MCA advertising company and prepared budget expenditures for each medium
Prepared for exhibitions and conferences headed for promoting products
Undertook a periodical satisfaction level evaluation among dealers and customers
Quality System Representative (QSR) for providing all requirements needed to achieve ISO
Controlled customer payments; and adopted expenses, profits and V.A.T for all sales