Business Growth Via Marketing & Strategic Partnerships
Quick lease Car Rental : Al Emad Group
Total years of experience :24 years, 3 Months
→ Assist Company Owners and Directors develop comprehensive Marketing strategies focused on
online & offline brand reputation
→ Build, protect, market online & offline brand reputation to grow business by increasing conversions.
→ Research on new product launch, Analyze the current competitors & Strategies marketing activities
→ Social Media Management (facebook, Instagram, twitter, Linkedin, Snapchat, Pinterest)
→ Work on ATL, BTL & TTL Activities
→ Content Creation for blogs and partner with Influencers on social media platform
→ Work on SEO & SEM to Analyze and improve site ranking
→ Work on PPC & PPM on google adwords and social media platform and run lead generation campaigns.
• Lead negotiations with key vendors and partners, delivering value to both the vendor/partner
• Be the UAE single threaded owner for marketing partnership opportunities
• Innovate and implement ‘test and learn’ strategies on a case by case base to drive engagement with partners, customers, scaling strategies globally upon success
• Own partnerships metrics end-to-end and present updates to senior stakeholders
• Own the partnerships execution end-to end from prospecting, negotiation, legal contract signing (working with the legal team), on-site marketing execution, creative management with the design team, accounting consolidation (with the accounting team) and reporting.
• Build yearly and quarterly plans and forecasts for UAE partnerships
• Monthly and quarterly reporting on partnerships performance and justification
Head of Marketing at Arenco Group - Dollar Thrifty Car Rental
March 2014 - Present (2 Years)
• Formulate and execute marketing strategy for our portfolio, ensuring that all activities support the channel and revenue goals.
• Ensure all marketing materials reflect our positioning and ensure consistent brand messages are met. Covering print, digital, social media, TVCs as well as event management and ambient branding opportunities.
• Brief external creative agencies to provide collateral material, premiums and off air creative that supports marketing and brand strategy
• Ensure all marketing campaigns are innovative and efficient, supporting the goal of being a ground breaking brand.
• Develop successful barters and trade exchanges to ensure we can maximise our marketing budget.
• Maintain and ensure successful management of marketing budgets.
• Recommend and oversee participation in trade shows and conferences.
• Sourcing new facilities and suppliers when necessary, including negotiating suitable rates.
• Management of Marketing Executives in Dubai and several one off agencies.
• Preparing marketing/Roadshow/monthly presentations when needed
• Developing and implementing company values, in line with Headquarters principles, in the Middle East Region
• Overall supervisory unit to ensure quality in Marketing according to global standards
• Responsible for Retail Marketing, researches, media planning, advertisement, social media, events, sponsoring, motor shows, digital marketing
• Developing and implementing company values, in line with Headquarters principles, in the Middle East Region
• Overall supervisory unit to ensure quality in Marketing according to global standards
• Responsible for Retail Marketing, researches, media planning, advertisement, social media, events, sponsoring, motor shows, digital marketing
Digital Marketing
• Plan, manage and execute digital marketing strategies across platforms and channels; PPC, Display, Social, Email, Affiliates, etc.
• Ensure a seamless, relevant and effective experience across all digital customer touchpoints.
• Work closely with the channel specialist teams to understand and evolve centrally developed
• Strategies and technologies into successful, tailored local initiatives
• Understand digital analytics derive Data-driven insights to make informed marketing decisions.
• Develop and track campaign level KPIs across all platforms and channels, against macro-level commercial objectives and understand the latest innovations and technologies to ensure a solid, consistent digital consultancy.
• Articulate clear strategic direction regarding DTAG organic and paid digital acquisition efforts
Independently handle marketing and communication
Liaise with advertising agencies for conceptualization of ideas and campaigns.
Liaise with company’s director to manage PR activities
Plan and implement Consumer schemes, promotional campaigns.
Work with media companies and networking groups to promote events through barter deals to capitalize on event exposure and build on the database.
Website content development to attract maximum visitors
Plan and carry out regional market research and analyses
Play integral role in marketing strategies of the events and exhibitions to attract individuals and corporate.
Responsible for setting up budgets, event schedule and media plan.
Managing sales & marketing team
Strategically and tactically implemented and measured continuous improvement of fully integrated direct marketing campaigns to promote events and exhibitions, and following the marketing strategy to attract exhibitors and visitors.
Manage and plan the production of all marketing collateral, including brochures, invitations, online banners, rollups and other marketing material.
Create Marketing Collateral to build and execute social media strategy using linked in, facebook and twitter
Write and verify all marketing materials in conjunction with the director
Present KPI reports to the directors for update meetings with the Project Director
Review and analysis existing marketing strategies to target internal database.
Head of telesales to ensure that the department hits all revenue targets through effective manpower, planning, training and mentoring.
Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals.
Plan and carry out regional market research and analyses.
Play integral role in product development activities.
Lead and direct forward-thinking marketing team. Prepare and manage $ 1hundred thousand marketing budget.
Selected Contributions:
Drove up target-market product sales by 27% through designing and launching new marketing strategy.
Increased new-product revenue from zero to $50, 000 within one month by spearheading creation and implementation of highly effective marketing campaign.
Exceeded business goal of 25% market share for one product, propelling overall market share beyond 35%.
Identifying key elements for Performance Reporting & drive periodic review and reporting a culture for these elements. Communicating regionally to Train on process/ procedures, Initiate a standard culture of Performance Reporting for each stream within Loan Operations, Training Sales & Branch on Operation Process & Procedures.
Selected Accomplishments:
Learned & implemented substandard processes improvement methodology, Monitor Project Process through statistical tools, created a Data Collection Plan, a Sampling Strategy & calculated statistically valid samples for Operational processes.
Created Dashboards & Statistical Processes Control Charts for reporting of Key Metrics & trained team on its use. Maintained excellent relationship with Sales personnel in the region and their affiliates.
Direct and closely supervised task accomplishment and explained decisions, solicited suggestions and supported progress
Monitored Payable and Receivable review and finalized monthly collection of reports. Follow up of Debtors / Creditors and Reconciliation of their accounts, accounting up to Finalization and Monthly and Yearly trial balance. Provided accurate and quick information’s to customers and Branches
Highlighted areas of non-value add & bottlenecks for future process re-design. Embark on E2E (end-to-end) process improvement opportunities.
Presented gaps analysis, Reengineer process for maximum efficiency and cost effectiveness. Supervised process & controls (internal & external) in terms of risk.
Facilitated and supported subordinates efforts towards task accomplishment Share responsibility for decision making with the team
MS Office (Word, Excel, PowerPoint)
ACCOUNTS,COMMERCE,ECONOMICS.MATHS.COMPUTERS