Senior Retail Consultant
Al Soukya
Total years of experience :13 years, 1 Months
Current: Senior Retail Consultant From July 2010
Organizational structure and set up, Operational procedures, Customer Service and CRM full set up, Boutique opening, Trainings and follow-up, budgeting, Marketing plans and application, Crisis Management.
• BHT Egypt from July 2010 till Feb 2012
• DIMA Lebanon- 2011 (one year contract)
• Nasco Trading Kuwait- 2011 (one year contract)
• Manage and drive the implementation of all retail activities to ensure the roll-out of the Boutiques and Trade in the MENA region according to the International Standards.
• Perform regular audits to ensure application of best practices, best services, and core values.
• Manage the assigned budget, in view to develop yearly Marketing plans per market including adapted events and promotions.
• Analyze weekly/monthly sales statistics + KPIs: come-up with initiatives.
• Roll-out of guidelines to strengthen the market positioning, in alignment with the Brand image.
• New product Launches.
• Setting yearly deals with the Media and advertising agencies with plans follow-ups and feedback, for MENA countries.
• Promotions follow-ups.
• Support the 11 Markets in the Region during the Boutique location screening then validate based on P&Ls and guidelines.
• Put in place the infrastructure and select partners for the implementation phase.
• Project follow-up (incl. master plan, budget, merchandising, opening event).
• Assess boutiques visibility, capability to communicate our key consumer benefits, and capacity to further increment the sales of machines, capsules and accessories.
• Sales follow-up through Boutique reporting and Trade reporting.
• Mystery Shoppers implementation
Product & Marketing Manager of Swatch and Omega watches.
Responsible of all the Managerial work, Sales and Marketing activities, Budgets, direct contacts with suppliers, controlling the sales force (20 persons), P&L reports, forecasting, budgeting, planning and follow-up on the implementation.
- Az-electronic: 2004 - 2006
Marketing Manager handling Philips Consumer Electronics and Whirlpool white goods with all the managerial, sales and marketing tasks related to those two departments.
- Food & Drugs Corporation, FDC: 2003- 2004/one year contract
Product Manager, handling the following brands: Nana (Feminine Hygiene Products), Peaudouce (Baby Diapers), Purell (Hand Sanitizers), 3M (Bandages and Adhesive wraps), Coppertone (Sun Care), Laboratoires Sarbec (Phyto Shampoos, Corine de Farme Wet Wipes and Kids Shampoos), White Lifa (Local Lifa)
Job Description: Marketing and promotional plans related to each brand, Analytical and competitive market studies, Purchases and direct contacts with the suppliers, A&P and budgets, current sales analysis versus forecasts, implementation and control.
. Product Manager from end August 2002 till end of January 2003, handling the marketing and action plans, follow-up and promotions of four brands: TIGI (Professional Hair Care), BIORE (Skin Care), Charles Illuster and Trocadero (Perfumes and Deodorants)
. Key Account Manager, KFF Food & Beverages from end February 2002 till end of August 2002, handling all the F&B products in the Key
Outlet Metro Superstore, with comparative studies, internal Marketing
Plans, promotions and events.
. Product Manager from July 2000 till end of February 2002, on Evian Imported Mineral
Water, handling the sales and marketing issues On trade (CHR)
Ecole Superieure Des Affaires, ESA, "Mastères de Spécialisation Marketing", 2003. (Diplôma: ESCP-EAP)
- Universite Saint-Esprit de Kaslik, USEK, bachelor in Business Administration, Major Marketing, 2000
- College Notre Dame de Jamhour, French Baccalaureate, 1996