Regional Communication Executive
Leo Burnett
Total years of experience :2 years, 7 Months
Regional Communication Executive - Leo Burnett, Dubai, UAE November 2013 - Present
Philip Morris Management Services Middle East Account
• Developed and executed integrated communication platforms for MARLBORO in the GCC, with larger
emphasis on online digital efforts, totalling over $4 Million USD in project scope fees for 2013.
• Prepared detailed cost proposals and delivery timelines for all projects undertook.
• Developed strong brand guardianship and advocacy for the MARLBORO brand.
• Prepared competitive monitoring reports for MARLBORO in the UAE market.
• Digital project coordinator for the launch of the MARLBORO Smart Seal.
• Led the development of all offline consumer engagement activities for MARLBORO Smart Seal for KSA and Kuwait.
• Developed an integrated digital and consumer engagement platform called SHUFOUNA for KSA.
• Led all content management for the BEFIRST application.
Regional Junior Communication Executive - Leo Burnett, Dubai, UAE October 2012 -2013
Philip Morris Management Services Middle East Account
• Executed and managed all offline campaign efforts for the BE MARLBORO platform in the GCC.
• Liaised with all departments of the creative agency to deliver integrated marketing communications proposals.
• Prepared detailed project management plans for all major projects.
• Delivered projects upon agreed deadlines and budget whilst providing timely status updates to the clients.
Credit Advisor - ClBC Bank, Montreal, QC, Canada March - September 2012
Retail Sales Associate - ECCO Shoes, Montreal, QC, Canada April 2011 - March 2012
OTHER EXPERIENCES
Basketball camp counsellor - High 5 events, Afqaa, Lebanon July 2010 - August 2010
Bachelor of Commerce, Major in Marketing December 2011 John Molson School of Business