Brands Manager
Riyadh Food Industries Company
مجموع سنوات الخبرة :9 years, 9 أشهر
Main responsibilities :
- Develops the Marketing & Brand management strategy to support top-line & bottom-line growth & foray into new segments and innovative products for the Organization.
- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place, and promotion for the Organization.
- Assumes overall responsibility for Brand Activation.
- Ensures coordination with the sales department to implement & monitor all marketing initiatives for the Organization.
- Ensures effective media evaluation & planning to attain maximum ROI by coordinating with key media providers.
Strategic:
- Scans the business environment to explore options for revenue generation from new and existing consumers.
- Drives the formulation of the marketing strategy encompassing the Organization.
- Understands the strategic business requirement of the organization based on the organization's growth focus and strategy.
Operational:
- Develop strategies into detailed marketing plans and executions.
- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.
- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.
Working on:
- Marketing Strategies & Campaigns
- Integrated Marketing Communications
- Agency/ Vendor Management
- Product Positioning & Branding
- Digital & Social Media Marketing
- Market Research & Consumer Insights
- Advertising & Activation Campaigns
- Sales Collateral & Support
- Annual Brand Plans
- New Product Development & Launch
Marketing And Public Relations Job Responsibilities:
Responds to requests for information from the media.
Establishes and maintains cooperative relationships with consumers, community, employees, and public interest groups.
Writes press releases and prepares information for the media to promote clients.
Plans or directs the development of programs to maintain favorable public and stakeholder views of the organization’s agenda and accomplishments.
Coaches client reps in effective communication with the public and employees.
Analyzes the organization’s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
Maintains the organization’s image and identity.
Drafts speeches and schedules interviews.
Prepares and edits organizational materials, including employee newsletters and other publications for internal and external audiences.
Updates and maintains the organization’s digital content.
Collaborates with managers to identify trends and evaluate advertising to determine whether it is in sync with the organization’s public relations efforts.
-Superior written and verbal communication skills
-Knowledge of consumer marketing
-Ability to make media pitches
-Creative thinking
-Research skills
-Inquisitive
-Deadline-driven
-Reporting skills
-Attention to detail
-Social media savvy
Main responsibilities :
Vendor & Principle Partnership :
- Building a productive strategic relationship with Vendor & Principles in the assigned category/s.
- Negotiating vendors "along with central purchasing management" for the most efficient & competitive purchase in terms of items right selection, prices, terms of sales, deliveries & promo plans.
- Planning and implementing marketing campaigns with key principles in line with the ZAD Marketing team.
Pricing and Marketing.
- Pricing to Insure competitive positioning considering the targeted margins.
- Devise long-term E-commerce development strategies for product categories along with the assigned category/s principle.
- Product Category management Operational.
- Collaborate with other ZAD department (central Purchasing, Marketing Project Management, Content, Supply, and Finance ) of each project aspect.
- Track and analyze competitors App activities for the same category/s brands.
- Represent Pepsico's Snacks portfolio of brands with assigned e-customers and OP customers.
- Develops winning partnerships with customers and with internal PepsiCo colleagues.
- Creates and presents business updates, communication and execution plans.
- Works closely with the OP Team to capture all strategy and decisions made, in order to flawlessly cascade execution plans to local region field teams.
- Make regular weekly buyer calls, quarterly regional calls and identify customer needs/priorities and creating fact-based selling presentations for assigned retail accounts
- Develop promotions plan and contracts while adhering to guidelines and ensure flawless execution through consistent customer engagement.
- On-going analysis and review of business trends to identify gaps to plan and execution.
- Ability to lead cross-functionally with sales planning, category management, Finance, marketing, and Supply Chain to ensure delivery of accurate forecasting, relevant innovation, and key initiatives.
- Develop tools such as sell sheets, presentations, and financial reviews.
- Work closely with field retail team to ensure strong communication and execution of programs.
- Provides business coaching/ career development guidance to in-direct reports and teammates.
- Actively participate in customer payment processing including financial contracts, performance, and collection.
- Deliver annual customer net revenue goals.
- Lead & coordinate customer meetings.
Established the new tel-sell division and my duties are:
• Coordinates all activities with sales manager.
• Contact each retailer within assigned call list on a regular call cycle, insuring that each retailer is contacted.
• Provide information about new and existing products and promotions, as directed by the marketing team.
• Employ professional telephone sales techniques to persuade retailers to order the appropriate number of packs needed for each retailer.
• Develop positive working relationships with retailers.
• Provide regular and consistent feedback from retailers to the sales department, sharing retailer suggestions, ideas, and questions in a timely manner.
• Establish and maintain positive and productive working relationships with tel-sell team resulting in the best possible combination for providing excellent customer service to retailers.
• Handle incoming calls from retailers, resolving problems or questions and insuring all calls receive complete attention and thorough follow-up.
• Recruit, train and handle all tel-sell team members requirements.
• Established tel-sell transcript and make sure that it's implemented appropriately.
• Create and maintain drivers' routes and make sure that all system and field data are matched.
- Investigate customer's problems and find solutions.
- Communicate with customers via phone or email.
- Hire, train, and terminate customer service agents.
- Provide scripts to read from during phone calls.
- Handle major incidents that cannot be resolved by agents.
- Resolve complaints and order issues.
- Ask customers to provide feedback on sales agents, showroom, car, and after-sales services.
- Analyse data and statistics and presented to management.
- Train agents on how to adequately address problem over the phone or how to write correspondence.
- Work with management on customer service initiatives.
* Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
* Explain products or services and prices, and answer questions from customers.
* Obtain customer information such as name, address, and payment method, and enter orders into computers.
* Maintain records of contacts, accounts, and orders.
* Respond to in-bound calls and handle customer's issues and inquiries about Delta Products.
- Contact, visit and bring list of potential customers and setup physical/telephonic meeting to close sales deal.
- Responsible for bringing new customers from multiple sectors.
- Achieving monthly sales target.
- Following up with customers for renewal, issues, and money releasing.
* Respond to in-bound calls and handle customer's issues and inquiries about Back Comfort Products.
* Collect information from Back Comfort customers into customer satisfaction questionnaires which used for marketing and operational studies and improvements.
* Congratulate new/existing clients on their new purchases and let them know that Back Comfort customer service is active and ready to receive their inquires.
* Contribute in marketing activity like greeting customers on special occasions/holidays, share ideas on Back Comfort website content and monitor the progress along with web developers.
Expected graduation date is May 2020
- MS Office - Introduction to Information Technology - Introduction to the Internet
