Business Head - eCommerce
www.readwhere.com
Total years of experience :17 years, 11 Months
• Responsible for managing, supporting and supervising the business development department
• Responsible for acquisition of new projects, analyzing & evaluating new business opportunities such as in/out licensing, collaborative research & development agreements, joint ventures, mergers and acquisitions.
• Initiating marketing strategies and coordinating actions to influence the market.
• Setting goals and reaching agreement maintaining the interests of all parties
• Proactively developing and improving products and services
• Building and maintaining excellent relationships with colleagues and clients
• Setting sales targets and define strategies to achieve these targets and to follow the set strategy punctually
• Managing the proposal development process and maintaining the time-lines for the proposal teams
• Supporting marketing activities, including trade, shows, mailings, online campaigns etc.
Heading Readwhere Advertising Exchange and Google Certified Publishing Partnership programme in India for Mediology Software.
I am responsible for digital marketing and revenue optimisation of various clients managed by my team using Google services such as Adwords, Adsense, Double click Ad exchange and DFP premium.
My Role Involves identifying and converting various opportunities in marketing, promotion and acquisition into desired results.
• Responsible for managing, supporting and supervising the business development.
• Responsible for optimum revenue generation online and on mobile via display advertising and other Google Products for various publishers
• Responsible for acquisition of new clients, analysing & evaluating new business opportunities such as in / out licensing, collaborative research & development agreements.
• Initiating online marketing strategies and coordinating actions to influence the market.
• Maximize publishing partner growth through account management and promoting improvement ideas both as a dedicated consultant and through scalable ways.
• Create and pitch marketing and optimisation plans to high-touch accounts.
• Responsible for preparing and execution of Marketing Plan for growth of the venture
• Involved in estimating and budgeting Revenue & Profits
• Responsible for handling finances, investments and records
• Involved in Team-building and HR procedures
• Involved and responsible for Capital allocation towards business and office
• Overlooking product and service delivery to clients
• Handling Stockholder Status / Investor Relations
• Responsible for managing and strengthening client relations in terms of business development.
• Responsible for all client communications, conflict resolution and compliance on client deliverables and revenue.
• Reviewing all major deliverables (i.e. strategic brief, function spec, etc.) to ensure quality standards and client expectations are met.
• Ensuring that client issues are dealt with in an efficient manner, informing the Account Director of any problems that may arise.
• Owning the contracts and contract renewals for new work for an existing client.
• Responsible for Approving Orders and invoices, and responsible for payment collections.
• Working closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.
• Ensuring that all processes and procedures are completed, quality standards are met and that projects are profitable.
• In pursuit of opportunities for account growth and new business, involving the Account Director, Sales or other support.
• Responsible for communicating the client's goals and representing the client's interests to the team.
• Providing regular two-way communication between the client and team to provide strong team representation and set proper client expectations.
• Understanding company’s capabilities and service and effectively communicating all offerings to the client.
• Reporting to the Account Director, providing regular input on all account activity, including status and call reports on a weekly basis.
• Formulating direct and coordinating marketing activities and policies to promote services.
• Actively worked and handled the Production work for various Ad Films, corporate films and documentaries.
• Participated in concept generation for new Ad films and media campaigns.
• Responsible for Supporting on various marketing proposal.
• Assigned to Assist director’s in film productions.
• Actively involved in story board writing for TV show’s (Lights, camera and action and 101 business ideas) on Zee Business.
• Responsible for servicing the existing clients.
• Actively involved in business development and new business generation process.
• Interviewed some well known Celebrities of Film, Television & Advertising World for the above mentioned shows
• Responsible for supporting the client’s and the team members to achieve the desired objective
• Involved in market research and report generation
Awarded Second in the best Manager for Event Management contest.