Kavitha Rajendran

To support marketing activities of the Interior designing firm - Decoman Furinitues by producing design solutions to communicate Company’s messages with high visual impact (adverts, promotions, banners, invitations.)

Develops, and implements an integrated range of marketing concepts and methodologies; plans and develops marketing and sales strategies consistent with the overall goals and objectives of the business.

Provides market research and analysis; prepares research-based reports and marketing & sales forecasts for senior management.

Responsible for all publicity, advertising, direct mail, catalogs, exhibits, awards, author communications, title sub-right activities, and website management for the enterprise.

Graphic Designing works for Internal and External Interior design magazines.

Basic Corporate Ads & Promotion Graphics.

•To support marketing activities of Aptec, TRACK, ALS, ATS by producing design solutions to communicate Company’s messages with high visual impact (adverts, promotions, banners, invitations.)
•Graphic Designing for APTEC/TRACK Quarterly Magazine - Review & TRACK IT.
•Corporate Ads & Promotion Graphics in leading IT Magazines (Channel ME, Reseller World, VAR)
•Handling Marketing Portals of main vendors like Cisco, Dell, VMWARE, NetApp, Oracle etc
•Web Site Administrating. (All APTEC CORPORATE SITES -UAE, Saudi, Egypt)
•Creating and updating web pages or design graphics as requested by the management
•Mailers - Designing & Creating
•Database - Updation and Sending Emailshots - Internal &
External
•Handling - TRACK & APTEC Mailers & Promotion creations.
•Product Updations on websites/ Press Release and others major Changes keeping in mind Aptec
corporate guidelines.
•Maintain Marketing Calendar for entire Products line.
•Keeping track of each marketing activities.
•Communicating with Sales on Promotion & Offers.

Deep knowledge of Adobe creative tools like :
• Adobe Photoshop CS5, HTML, CSS/XHTML, Microsoft FrontPage 2003/2000, MS Office package Suite 2003/2007, Windows 7, Windows Vista, Windows XP.
•Web Hosting Services (WS FTP)
•Remarkable knowledge of color and scale.
•Extensive knowledge of current web design and technologies.
•Possess excellent page layout design skills, documentation & problem solving skills.
•Thorough knowledge of HTML coding.
•Developing page layout, navigation, animation, buttons, icons and graphics.
•Performing validation and testing of finished web sites.
•Responsible for web hosting and the installation of e-mails and forms.

• Preparing and sending email shots.
• Updations of Aptec Websites.
• Preparing Promotion leaflets.