Khuram Ilyas, Assistant Manager - Research & Advisory

Khuram Ilyas

Assistant Manager - Research & Advisory

Century21 Saudi Arabia

Location
Saudi Arabia - Riyadh
Education
Master's degree, Buisness Administration & Marketing
Experience
20 years, 10 Months

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Work Experience

Total years of experience :20 years, 10 Months

Assistant Manager - Research & Advisory at Century21 Saudi Arabia
  • Saudi Arabia - Riyadh
  • My current job since June 2013

Understanding and responding to RFPs by writing technical and financial proposals, highlighting the scope of work, research methodologies, project time-line and agreement.
Responsible to initiate a project by conducting site inspection and analysis, product study, key market findings, comparative market analysis and case studies, site SWOT analysis and key observations on real estate development activities.
Undertake Highest and Best Use studies to ascertain the most optimum development mix for properties through extensive market research of various real estate asset classes and financial analysis with the focus on balancing out risk and maximize the investment returns.
Responsible to execute Feasibility Studies to determine the viability of existing or proposed development plans comprising market research data as well as reviewing of financial projections that covers key financial indicators, income statements, projected cash flows, Project IRR, NPV/PBP and sensitivity analysis.
Responsible to conduct comprehensive market research studies focusing on multiple asset classes related with residential, office, retail, hospitality, entertainment and industrial sectors to measure and evaluate socio-economic conditions, current and projected demand, future growth potential and development/investment trends.
Managing internal and external client communication, supervising the successful completion of assignments, adhering to deadlines and publication of real estate market reports.

Key Accounts Specialist at Al-Rashed Food Co.
  • Saudi Arabia - Riyadh
  • December 2010 to April 2013

Developed and maintained existing key accounts management.
Built relationships with the potential accounts including major markets like Panda, Tamimi, Al-Othaim, Al-Jazeerah hyper markets etc.
Created and implemented account development strategies that significantly enhanced growth.
Improved existing internal processes to enhance productivity and effectiveness.
Worked closely with sales and merchandising team by motivating them to provide quick solutions to the client issues.
Worked on new product / SKUs listing procedures as well as to ensure the visibility and availability of existing SKU’s.

Key Account Executive at Dilmah Tea (Coffee Moments Co.)
  • Saudi Arabia - Riyadh
  • October 2008 to September 2010

Developed and maintained existing and new customers by understanding the market trends and analyzing the client needs.
Acted as company’s representative at industry meetings, conferences, and events in order to gain insights into the luxurious tea products and how they can be marketed.
Identified prospective customers using lead generating methods, & managed a portfolio of 40 accounts while consistently reaching sales goals and targets.
Monitored monthly collection activities and account payments.
Attended external and internal customer meetings necessary to perform duties and aid business development.
Maintained and developed a computerized customer and prospects database.
Carried out local marketing activities to agreed budgets and timescales, and integrate personal sales efforts with other organized marketing activities such as marketing research, product launches, promotions, advertising and exhibitions.
Monitored monthly collection activities and account payments.
Attended external and internal customer meetings necessary to perform duties and aid business development.
Maintained and developed a computerized customer and prospects database.
Carried out local marketing activities to agreed budgets and timescales, and integrate personal sales efforts with other organized marketing activities such as marketing research, product launches, promotions, advertising and exhibitions.

Market Research Executive (Team Leader) at Naubahar Bottling Co. (Pepsi International)
  • Pakistan - Lahore
  • March 2005 to July 2008

Hired as Research Supervisor and quickly promoted to Marketing Research Executive to train entry staff members in customer’s value, key accounts, stock reports and marketing techniques.
Called and face-to face visit prospective, new and existed customers to assist new business.
Retail audit and distributors’ survey of whole area covered by the franchise to estimate the market share of Pepsi as compared to other beverage companies.
Key findings and provided quick solutions of the problems faced by the customers.
Ensured speed and efficient services to customers in all relative areas.
Prepared reports and maintained records of work accomplishments and administrative information as required.
Coached, facilitated, solved work problems and participated in the tasks of the team.
Provided status reporting of team activities against the program plan and schedule.
Played a key role in communication link between the front line members and the management.

Research Officer at A.C Nielsen Pakistan
  • Pakistan - Lahore
  • February 2003 to March 2005

Initiated research projects and executed to completion, including client calls, pricing, client servicing, quality control, data analysis and submitting reports.
Accumulated information for various Multi-National FMCGs’ clients in order to provide them a maximum accuracy based reports.
Examined both qualitative and quantitative survey studies to make changes prior to starting field execution.
Followed up with clients on findings and further necessary research objectives.
Developed innovative data collection techniques for the submission of executive reports.

Education

Master's degree, Buisness Administration & Marketing
  • at Preston University
  • March 2007

Obtained 2.9 GPA and got THE BEST PRESENTATOR award during 2nd Semester.

Bachelor's degree, English Literature & Statistics
  • at Punjab University
  • April 2002

Got 1st Division and received noble prize in Speech Contest in 2000.

Specialties & Skills

Consultancy
Qualitative Market Research
Market Research
Real Estate Development
MS Office
Highest & Best Use Studies
Leadership Skills
Customer Relations
Opportunity Identification
Financial Feasibility Studies
Real Estate Market Reports
Macro/Micro Economic Overviews

Languages

English
Expert
Arabic
Intermediate
Urdu
Expert

Hobbies

  • Real Estate Market Overviews & Market Insights, Periodic Reports, Attending Exhibitions, etc.