Manager- Retail Sales & Operations
Melcom Group of Companies
Total years of experience :15 years, 11 Months
• Achieve sales targets, margins and ensure profitability as per agreed P/L guidelines.
• To identify and generate profit improvement opportunities, as well as preventing all forms of lost profit through effective checking and control processes.
• Maximize operational efficiency (Sales Per Square feet, Average Ticket Value, Conversion, Unit Per Transaction)
• Analyzing performance in conjunction with merchandisers and the performance in relation to Sales / Space / Sales mix and Density.
• Develop strategies to support aggressive business growth and expansion, while maintaining fiscal responsibility.
• To ensure that the inventory is in the right place, at the right time, in the right volume to maximize sales and minimize markdown.
• Identifying and driving key date / product events to maximize sales and sell through.
• Monthly review with the management on Sales, Inventory, SOP & KRA.
• Planning, forecasting, reporting, analysis of costs and business performance, aligned to company requirements.
• Ensure adherence to SOPs (Store Operating Procedures).
• Analyze space allocation in the store with respect to sales generated and recommend changes.
• Analyzing latest trends in the market on fashion, price, and product of competitors as well as customer demand.
• Act as a liaison with Government bodies, compliance issues, setting up systems and processes.
• Takes care of corporate and regional communication.
• Provide analysis and insight to produce successful marketing programs.
• Responsible for planning & implementing promotional campaigns (ATL & BTL).
• Collaborates with the brand team to develop the marketing and advertising plans.
• Build and maintain all Media relationships with Press through local PR events.
• Initiate and drive 360° marketing campaign.
• To ensure effective communication with agencies in all markets and ensure adherence to agreed procedures, cost agreements and service levels.
• Oversee loyalty platform for customer’s retention.
• Ensure prevalence of high level of employee morale and motivation.
• Ensure 100% targets are met on consistent basis.
• Handling key accounts of wholesalers.
• Experienced in handling categories like Fashion, Food & General merchandise.
• Maintain sales staff by recruiting, selecting, orienting, training employees and appraising job results.
• Ensure optimum utilization of available resources and identify new growth avenues for incremental sales revenues.
• Ensure that optimum stock levels are maintained through an efficient ordering system.
• Completes sales operational requirements by scheduling and assigning employees
• Complete follows on assigned schedule and Job.
• Contributes to team effort by accomplishing related results as needed.
• Evaluates competition by visiting competitors.
• Prepares sales and customer relations reports by analyzing and categorizing sales information.
• Identifying and investigating customer complaints and service suggestions.
• Maintains inventory, anticipating customer demand.
• Maintains quality service by establishing and enforcing organization standards.
• Conceptualizing and implementing various aspects of Marketing in Retail.
• Conduct market research to determine market requirements for existing and future products.
• Designing the Below the Line and Above the Line Activities.
• Instrumental in preparing marketing plans, budgets, etc.
• Designing strategies to increase the Brand Value and the retention of customers.
• Manage and coordinate all marketing, promotional activities and analyze its effectiveness.
• Designing Corporate Social Responsibilities activities.
• Liaison with media and advertising.
Sutherland Global Services May 2006 to June 2009
Kerala, India
Sr: Business Process Executive - Home Mortgage Underwriter
• Underwrite conventional loans
• Review and evaluate borrower profile including all income documentation, tax returns, credit reports,
preliminary report, judgments, bankruptcy documents and appraisals.
• Analyze and calculate Income Documentation such as personal and business income statements; ensure
all necessary documentation is requested to support final loan decisions.
• Exercise good judgment, conduct reasonableness tests and issue quality decisions.
• Determine accuracy and completeness of files; ensure consistent processes.
• Maintain established service level standard of decisions.
• Communicate regularly with processing department and management.
• Track loans and follow up items in a timely fashion
• Evaluate loans in order to maximize organizational profit and minimize risk or loss.
• To find timely resolutions to defective loans.
• Publish underwriting dispositions, clear conditions, analyze change requests.
• Completes Underwriting Certifications, as necessary, running applicable AUS and interpreting the findings.
• Reviews and signs off conditions as needed per Loan Approval.
• Identify fraudulent loan documentation.
• Analysis of credit reports, property appraisals, title and associated documentation.
• Ensuring the 100% quality has been achieved by the Home Mortgage underwriters.
• Handled a team of 25 underwriters.
• To conduct monthly review of underwriters.
• Ensuring the target is met in the specified time line.
• Looking after the operational efficiency.
• To conduct monthly review with the subordinates.
• Cascading updates to the team according to the changes happening on the existing policies and operations.
• Project transitions from onsite.
• Professional Achievement
• Supported the store by providing extensive marketing advisory in transition of an under-performing store into a major player by changing the marketing strategy- resulting in high growth.
• Employee of the Month.
• Got selected to go United States of America for project expansion.
• Skills
• Strong Communication Skills with Client-Facing Positions (Exposure to International Project Handling)
• Communicates effectively in English (Oral and Written)
• Timely decision making.
• Well versed with SAP, MS-Word, Excel, PowerPoint and Adobe Photoshop.