Head of Marketing and Design
Blacksmith Coffee Company
Total years of experience :14 years, 8 Months
Leading projects for new and existing products from the conception stage to production; ensuring the design and quality match the brand's unique look and feel, and ensuring that the process runs smoothly.
Managing jobs that are outsourced involves taking the cost and return of the project into consideration and obtaining the management's approval.
Curate and enhance the overall brand palette, set the tone of voice in copywriting and create impactful strategic campaigns. Over a 10 month period, I managed to generate a 123.19% increase in reach and 549.7% in likes organically and paid which is reflective of the content relevance to prospective customers.
Analyze the applications of the Blacksmith brand for different applications, and proactively suggest improvements to the brand on communications, prints, and cafe presentations.
Managing design support for announcements and tasks that might need it from time to time.
Digital Marketing:
• Strategized and implemented effective Digital Marketing Strategies to achieve commercial growth and visibility growth including, but not limited to email marketing, social media, Google Adwords and digital advertising tools.
• Formulated and executed the content creation calendar with creative edits ensuring regularity and relevance.
• Effectively measured and analysed key metrics and ROIs of digital actions, update management and refine strategies according to findings.
• Administered SEO, Google Analytics, Mailchimp and any required tool as appropriate to the strategy.
• Collaborated with internal and external resources, including graphics designer, editors, stylists, photographers and designers to plan and create content for Digital Marketing.
• Managed the CRM system.
• Expanded the Cartel Client Database using strategic targeting and digital marketing tools.
• Undertaked research, designed strategies and employed analytical work in Luxury Brand Management cases.
• Designed concepts for marketing activations, online campaigns or any related marketing activity relevant to the Cartel Retail or the Cartel Brand Management cases.
E-Commerce Management:
• Managed the e-commerce platform with a content update and product curation.
• Proposed themes and creative ideas for E-commerce edits, interviews and news.
• Collaborated with external and internal resources to manage e-commerce.
• Analyzed metrics to test the performance of decisions on e-commerce and refine the content accordingly.
Devised and executed ten social media strategies for a variety of global brands, and curated eye-catching digital content for posting
across social media platforms, improving combined followers by 80%.
▪ Created and published original, high-quality marketing collateral that adhered to established brand standards.
▪ Established and maintained a publishing schedule and content editorial calendar, ensuring that all projects were delivered on time
and that marketing campaigns were carried out in a timely fashion.
▪ Created content, managed paid social advertising on social media channels, monitored and analyzed the results of the campaigns
for Hakkasan Middle East which generated a 105% average increase in followers over a 12 month period.
▪ Successfully developed a digital plan launch strategy for Maiden Shanghai brand in the UAE market which generated an impressive
fan increase of 701.52% on Facebook and gathered a significant amount of positive reviews from Food Bloggers and on Tripadvisor
over the course of the launch.
▪ Formulated detailed social media analytics reports for such platforms as Sprout Social, Schedugram, Sprinklrs, Tweetdeck and
Facebook, and used findings to recommend ways to optimize performance.
▪ Collaborated with Digital Strategist to evaluate campaign performances, identify areas for improvement, and provide solutions that
increased account's online exposure.
▪ Liaised with team members to analyze data metrics, collated results into weekly/monthly reports, strategized new optimization and
future strategy development methods, and translated findings into an insightful narrative for key stakeholders.
Spearheaded the development and launch of FUN DXB, an innovative entrepreneur global movement workshop in Dubai.
▪ Booked 9 speakers, gathered sponsorship from 5 corporations, and secured slots for 500 participants.
▪ Implemented events activation for leading FMCG Company within one month.
▪ Oversaw business development and client services, managed events and exhibition projects, liaised with vendors and practiced
efficient process flow management.
▪ Established and nurtured long-lasting relationships with customers, colleagues, suppliers, and partner organizations.
▪ Demonstrated experience with database management by gathering, maintaining and updating customer information.
▪ Advertised brands and promotional events using SEO, websites, articles, and market research.
▪ Innovated new strategies to boost social media presence, increasing cross-platform followers 60%.
Built a database and prospected 5, 000 new leads from the top 1000 corporations and schools across UAE, identifying their uniform
requirements and delivering products that met their specifications and demands.
▪ Responded to all customer inquiries, processed all orders, reconciled payments and resolved issues in a timely fashion.
▪ Exceeded all monthly and annual sales goals, increasing revenues by 80% year-over-year.
▪ Strategically developed media plans for advertising, online marketing, field marketing and trade shows.
Analyzed market trends to develop strategic marketing plans that targeted new clients who were actively seeking conferences and
training solutions.
▪ Negotiated contracts with professionals, top-level decision-makers, executives, and the Board of Directors, to secure participation in
conferences and training seminars.
▪ Formalized a strong
Performed fitness assessments and developed personalized programs based on time and available resources.
▪ Increased direct client sales by 75% via strategic prospecting campaigns and targeted market development.
▪ Increased referrals 150% by developing lasting relationships with key clients.
Coordinated with organizers to ensure that the events ran smoothly and adhered to all signed contracts and sponsorship
packages.
▪ Formulated effective marketing collateral that reflected corporate brand standards and promoted recruitment and sourcing activities.
▪ Exercised strong communication and interpersonal skills to formulate a good working relationship with all co-workers, vendors,
clients and the public.
of Advertising and Public Relations – Public Relations, Advertising, Applied Communication