Brand Manager
Octapharma
Total years of experience :16 years, 10 Months
Key responsibilities include:
- Direct marketing efforts to increase the value and performance of Octapharma products in MENA and Iran.
- Develop the brand’s profit and loss performance, image and positioning compared to competitors
- Prepare, execute, and monitor business and market plans for each market
- Handle consumer and market insights, analyzing market data, and conducting consumer research
- Assist in differentiating, positioning and launching new products while supervising their product life cycles
- Lead the team to achieve sales goals and to execute critical business initiatives
- Build and maintain excellent working relationships with customers and key opinion leaders
Highlights:
- Managed and organized National Hemophilia Campaign in collaboration MOH.
- Trained Levant teams for medical and marketing material
- Is part of the launching and product development team in Iran, Iraq, Sudan, Jordan, KSA and UAE
Key Responsibilities:
• Managing all important day to day tasks required in achieving more business including scheduling meetings with clients, making marketing visits and calls, and developing sales lead pipelines to generate sales.
• Reviewing and preparing month end sales reports, evaluating the performance of the sale team, and offering suggestions to make the sales team more effective in generating additional business.
• Offering valuable inputs and insights into development of national sales & marketing policy formulation, helping the company incorporate changes in customer preferences and shifting market trends.
• Identifying the right business opportunities from existing customers by offering them newer product offerings and resultantly growing business for the company.
• Leading the sales team with example, identifying the right talent to be recruited, mentoring the talent sales professionals, and advising company over setting right
• Conducting detailed market surveys to search for new potential customers by looking at their business size and portfolio to develop more business opportunities for the company.
• Proactively monitoring market trends, studying their impact on the business development of the company, and providing senior management with valuable inputs to make necessary changes to marketing plans that would yield better business results.
• Maintaining continuous follow-up with all customers to ensure that all their queries are adequately answered while understanding their changing medicine requirements and accordingly providing them with products they demand.
• Responsibly handling all important marketing events, coordinating with event organizers to ensure maximum business development opportunities are availed, while prospecting for new customers through proactive networking.
• Remaining updated on all new medical products available in the market by studying different marketing catalogues, attending important product seminars, and reviewing all other sources offering latest information on new developments in medicinal products.
Key Responsibilities:
• Performed all day to day activities to efficiently manage the sales effort including fixing appointments with doctors, pharmacists, and hospital medical teams while using cold calling to build additional potential business meetings.
• Presented different medicines to different decision makers including doctors, practice staff, nurses, general practitioners, and pharmacists of retail sector. Prepared all medical settings for presentations at different venues including hotels and conference halls at different times of the day.
• Conducted comprehensive conferences offering doctors and other medical staff with all details, answering their queries about the products, and following up with them for later face to face meetings.
• Worked towards building positive business working relationships with all medical staff and potential buying decision makers including the administrative staff.
• Managed and oversaw all marketing budget used for presentations, conferences, seminars, and other hospitality activities geared towards better business relationship management.
• Prepared detailed working schedules for weeks and months ahead that would help better manage the sales team while organizing the effort to better achieve future business targets.
• Remained updated with all latest clinical data supplied by the company while interpreting all medical jargon data into easy understandable information format for health professionals for presentations.
• Proactively monitoring all new developments in national health policy, anticipating any negative or positive impacts that may affect the business.
Registered in the Syndicate of Pharmacists (2007)
Other Training & Certifications • Communications skills • Body Language • Advanced selling skills • Leadership • Business Etiquette • Team work • NLP • Advanced Plasma • Immunology training