Regional Retail Marketing Manager (GCC) - Consumer Electronics
Panasonic Marketing Middle East & Africa FZE
Total des années d'expérience :22 years, 2 Mois
• Developed and executed annual marketing strategies that lead to achieve company revenue
• Collaboration and negotiation with business partners, mass merchant headquarters and top management that lead to add 4 new business partners (mass merchant and specialist) in 3 different region
• Planed, executed new products launch marketing events, promotions and new merchandising concept.
• Developed and executed a new products focus plan during the promotion phases lead to achieved marketing activity cost reduction by 10% per quarter and maximized sales $400K per quarter
• Expert on analyzing Sell-Out data to maintain awareness for price gap, ranking, customers’ behavior, competitors’ activities, which lead to create fit for each category segment at the right partner and markets
• Professional negotiator for various types of commerce transactions (B2B, B2C), lead to launch 16 phases of different product promotions per year and achieved 35% of annual sales growth
• Managed Panasonic brand e-Commerce and showrooms activities on the MENA Region, successfully created product new shopping experience as regional level that lead to annual sales increased by 25%
• Managed and developed product marketing department direction according to the market data analysis with staff development and motivation to deliver their maximum performance
• Successfully guided CRM department on analyzing shopper data with the intention of inspiring customers, which lead to achieve increased sell-out of high end products by 15% monthly
• Developed digital commerce strategy and supervised on creating brand massages, banners, promotions activities, research and online offers, lead to increase site visits and sell-out
• Successfully set and launched key work flow for new activates such as Merchandising programs and VOC (voice of customers) leaded to product evaluation and development
• Developed business plans and sales strategies for the MENA market that ensured accounts profitability
• Executed action plans for individuals markets and teams for effective exploration of sales leads that successfully added 2 new agents with additional $3M sales in the region per year
• Initiated and coordinated the development of action plans to penetrate new markets
• Negotiation with business partners agents and dealers executives management for sales and business strategies development in line with marketing activities leads to increased orders quantity by 45% per year
• B2B Win project experiances, lead successfully to close deal worth $6m.
• Managed annual sales business plan, product wise, for each country with agents and business partners and achieved 25% annual growth
• Conducted review meetings with account executives to establish effective communication, identify training and development needs and to provide insight for the improvement of sales and activity performance
• Provided timely, accurate and competitive pricing on all completed prospect applications submitted for pricing and approval, while maintaining maximum profit margins at 11% minimum for entry models
• Ensured the maintenance of accurate records of all pricing, sales, and activity reports submitted by the account executives, lead to provided senior management with timely reports of sales achievements.
• Guided and assist account executives in preparation of proposals and presentations for successful Win - Win business
• Supervised and coordinated activities of the workforce in the retail store, duties and developed schedule
• Head of Gaming and multimedia section, discussed all purchased and promotion activites for all console
• Trained and educated workers regarding company’s policies, procedures, and job functions
• Developed and placed purchased orders for merchandise, supplies, and equipment
• Recorded sales activities, deliveries and audited sales reports to identify discrepancies to control cost and maintain proper inventory levels. Prepared sales and inventory reports
• Listened to and attended customer complaints to ensure customer satisfaction and loyalty
• Supervised the installation and dismantling of department cash-registers and audited cash receipts
• Planed, inspected department merchandise, display layouts to ensure it adequately priced and displayed
• Interviewed job applicants and evaluated workers’ performance and made recommendations regarding personnel promotions and other course of action
Electronic & Communication Engineering, Including Management & Communication in Business.