Senior Account Manager
Cut Communication
Total years of experience :14 years, 10 Months
A results-oriented, team-player with proven ability to capitalize on business opportunities with an outstanding record of managing and developing key accounts.
• Accountable for all major tasks and responsibilities for on-ground activations campaigns revolving around Oral-B (P&G), Pampers (P&G), Ariel (P&G), Olay
(P&G), KLIM (Nestle), SCM (Nestle), Maggi (Nestle), and Nesquik (Nestle).
• Demonstrate an understanding of the current market condition and portray a clear understanding to the client in order to find the perfect fit for the category/product
being introduced. This allows me to make suitable recommendations that are tailored for the product/campaign after factoring the re-defining of general targets
including media and communication.
• Managed the activation of an “in-mall” fashion show that demonstrated the effectiveness of `Ariel’s “3in1 Pods” to the attending audience.
• Support the account/production team to create online episodes for Oral-B “Oral Care” awareness campaign.
• Organized and managed the launch of Olay BB Cream at the Ritz Carlton Hotel in Dubai, UAE. Formed numerous creative POS’s for the Olay BB Cream
activation across the UAE.
• Supervised the shooting, pre/postproduction and editing for Pampers Sensitive Wipes awareness campaign. Created, setup and produced the full recording studio.
• Supported in the creation and headed the execution of all creative booths and POS’s across the UAE for Pampers. (facebook Search: Pampers Arabia - Albums -
Video)
• Produced all brand activation Booth’s for the KLIM new low fat milk powder. Supported by video documentation and various consumer interactive games.
(facebook Search: Nestle KLIM - Photos - Albums - KLIM bone challenge)
• Assisted the account team in producing POS stands, booths and branding for Nestle’s new fat free sweetened condensed milk. I reinforced the design to create a full
kitchen plan for the recording studio. Currently monitoring 50 online episodes.
• Developed a full kitchen setup for the Maggi cooking video shoot that is to be place on social media platforms. Supported, monitored the pre/postproduction, and
editing for 20 online cooking episodes. (facebook Search: Maggi Arabia - Albums - Video)
• Planned, organized and executed the Nestle Leadership Conference. Supported the creative team to design all necessary branding. Arranged interviews with
Nestle’s Chairman/CEO and other key executives.
• Managed the full activation and video coverage for Nesquik “Got the Mustache” social media campaign in the UAE.
• Worked on pitches and shared learning/knowledge with other brand teams Pandora (Jewelry), Merck Serono (pharmaceutical), Hydepark properties (Damac
Egypt), First name hidden Al Sageer (MENA’s leading Hair Saloon).
WORK EXPERIENCE
Hug Digital (Content Activation Division)
Account Manager 03/2012 - Present
• Worked with Kuwait food Co. (Americana) to uncover business needs and objectives, crafted appropriate strategies, and identifies/implements products to help achieve client goals.
• Understanding clients' business and generate new ideas for Red Lobster, KFC, TGIF, Hardees and Crispy Cream, to enhance client performance in local and regional markets.
• Organized and implemented various store opening for TGI Fridays, Red Lobster, and Olive Garden in Local and regional markets.
• Implemented and executed in mall activation for Majid Al Futaim Leisure at various outlets.
• Develop multi-tiered agency-client relationships and ties with Americana, Majid Al Futaim, YUM (Pizza Hut), P&G (Olay).
• Managed and Provided leadership for a team of two.
• Worked on business development to develop new client sales proposals.
• Balanced client demands with participation in broader agency initiatives.
• Implemented media plans on various platforms to assist clients in achieving their business objectives.
• Meeting and liaising with clients to discuss and identify their advertising requirements.
• Working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget.
• Presenting, alongside agency the campaign ideas and budget to the client.
• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
• Negotiating with clients and agency staff about the details of campaigns.
• Presenting creative work to clients for approval or modification.
• Monitoring the effectiveness of campaigns.
• Arranging and attending meetings.
• Making ‘pitches’, along with other agency staff, to try to win new business for the agency.
• Managing a portfolio of accounts.
• Dealing with all aspects of a campaign.
• Using an existing network of industry contacts to generate new business Leading and training other members of the account team
• Managing the work of account executives.
• Leading project management activity.
• Ensured necessary actions are undertaken by the account team.
• Achieving sales targets.
• Delivering sales presentations to high-level executives.
• Maintaining and expanding relationships with existing clients.
• Completing administrative work, as required.
• Monitoring every aspect of production activities in relation to various campaigns.
• Developing various collateral, printing, and promotional material.
• Assisting sales and marketing management with communications media and advertising materials to effectively represent the company's products and services to customers and prospects.
• Receiving work assignments from marketing communications manager based on current needs and targets.
• Meeting with appropriate sales or marketing representative to discuss communication needs or participating as a member of the sales and marketing team.
• Review of literature in the assigned marketing project, previous marketing materials used in the assignment area, and gathering materials of competitive companies in the field.
• Research, write, assist in developing sketches of supporting graphics, and consulting with printing firm representatives on the needs of the particular project. Then presents recommendations to marketing manager.
• Develop and coordinate multimedia packages—letters, brochures, video, point-of-purchase displays—for particular assignments.
• Build up draft advertising text, layouts, and creating proposals as part of campaign materials and presents to advertising manager for review and approval.
Internship - Citibank, Unilever