Deputy Manager - Sales and Marketing (FMCG)
SHAM Company (FMCG)-one of Eurostar Group,Dubai,UAE
مجموع سنوات الخبرة :13 years, 4 أشهر
+ Reporting directly on daily basis to Overseas Sales and Marketing Manager.
+ Create and prepare daily sales reports.
+ Manage 5 of van Salesmen and supervise daily distribution activities.
+ Create action plans to avoid product's out of stock, wastage problems.
+ Follow up customer’s payments.
+ Surveying the market for prospective clients.
+ Plan to introduce new products as well as improve new or existing products.
+ Oversee and manage the relationship and trade marketing plans with distributors and communicate efficiently with them in:
- Products listing, pricing and demonstration activities.
- In store spaces rental for (promo stands, gondola's head, shelves takers, etc.).
- Outlets Signage, Windows rental, and design.
1-Marketing Responsibilities (UAE & Oman):
•Assisting and reporting directly on daily bases to Gulf Trade Marketing Manager.
•Assist in creating, developing and implementing Marketing plans.
•Perform market researches, data collection and monitoring of key market areas.
•Ensure information flow of marketing guidelines to all departments.
•Prepare and keep up to date master templates for all sales presentations.
•Supervise launching new products as well as improve existing products using media & advertising plans, POS materials, launch day party & events, etc.
•Contribute with other company departments in product packaging, pricing, listing, delivery, in store visibility, etc.
•Handling media and advertising campaigns (ATL, TTL and BTL):
Radio campaigns.
Outdoor signage (hoardings, mega com, lamb post, bus shelters, etc.).
In store branding (promo stands, gondola's head, shelves takers, etc.).
Outlets signage and window branding.
Moving Items campaigns (public transportation vehicles, company fleet, etc.).
Digital printing on advertising material (roll ups, banners, flags, etc.) and promotional materials (posters, brochures, flyers, etc.).
Prints (newspapers ads).
•Manage CSR (free sampling for schools, hospitals, charities, labour Camps).
•Manage Company Sponsorship Programs (Events, Free Sampling and tasting campaigns).
•Supervising Exhibitions Agenda (booth design, creation, display, representing the company).
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2-Merchandising Responsibilities (UAE & Oman):
•Supervise 6 of merchandising supervisors who are reporting to me on daily basis about merchandising team & marketing activities in UAE and Oman markets.
•Develop plan-o-grams to support sales, merchandising and promotions activities.
•Evaluate performance of promotional initiative.
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3-Sales Responsibilities (Kuwait):
•Manage 12 of sales routs served by 12 of van salesmen and 12 of van salesmen assistants.
•Assist and support sales manager by providing daily sales reports.
•Supervise the distribution activities on daily bases by using handheld sales software and sales endorsement electronic system (based on Oracle).
•Create action plans to avoid product's out of stock, wastage problems.
•Oversee and manage the relationship with distributors and communicate efficiently with them in:
Plan to introduce new products as well as improve new or existing products.
Products listing, pricing and demonstration activities.
In store spaces rental for (promo stands, fridges, gondola's head, shelves takers, etc.).
Outlets Signage and Windows rental and design.
•Conduct meetings, training and carry out demonstrations onsite for the staff.
1-Marketing Responsibilities:
•Reporting directly and on daily basis to Business Development Manager.
•Assist in creating, developing and implementing marketing plans.
•Supervise launching new products as well as improve new or existing products (media & advertising plans, POS materials, launch day party & events, etc.) and contribute with other company departments in (product packaging & pricing & listing & delivery & in store visibility, permissions & demonstration activities, etc.).
•Perform market researches, data collection and monitoring of key market areas.
•Handling media and advertising campaigns (ATL, TTL and BTL):
Radio campaigns.
Outdoor signage (hoardings, mega com, lamb post, bus shelters, etc.).
In store branding (promo stands, gondola's head, shelves takers, etc.).
Outlets signage and window branding.
Moving items campaigns (public transportation vehicles, company fleet, etc.).
Digital printing on advertising material (roll ups, banners, flags, etc.) and promotional materials (posters, brochures, flyers, etc.).
Prints (newspapers ads).
•Supervising exhibitions Agenda (booth design, creation, display, representing the company).
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2-Sales Responsibilities:
•Reporting directly and on daily basis to Sales Manager.
•Manage 5 of van Salesmen to cover UAE market.
•Supervise UAE Modern Trade Accounts like Hypermarkets, Supermarkets, Coops, Duty free shops and petrol station c-stores.
•Oversee and manage the relationship with distributors and communicate efficiently with them in:
Plan to introduce new products as well as improve new or existing products.
Products listing, pricing and demonstration activities.
In store spaces rental for (promo stands, fridges, gondola's head, shelves takers, etc.).
•Supervise the distribution activities on daily bases.
•Create action plans to avoid product's out of stock, wastage problems.
•Conduct meetings, training and carry out demonstrations onsite for the staff
•ERP software sales representative.
•ERP software technical support and trainer.
•Follow up customer’s payments.
•Surveying the market for prospective clients.
•Participate and present the company in international exhibitions.
Bachelor of Business Administration & Computer (MIS) FROM: HIGHER INSTITUTE OF ADVANCED STUDIES With Excellent Degree - May 2003