sales manager
Royal Crown Food Manufacturing LLC
Total years of experience :20 years, 2 Months
Responsible for formulating and analyzing sales strategies.
Handling Key Account sales in UAE.
Plans, achieving volume growth / market share, Expanding growth network.
Joined senior management to market a new product of consumer goods into traditional retail channels of distribution in the FMCG market.
Built a full-scale sales operation from the ground up including database systems, recruitment of senior regional sales managers and developing the sales and marketing strategies.
Identifying market potential in order to establish new account, achieve food service sales volume, revenue and profitability goals.
Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost.
Develops and executes effective HORECA account-specific marketing & Sales programs.
Accountability
Prepare annual sales plan that includes annual regional coverage plans, monthly, quarterly sales forecast, sales budget, and sales promotion and maintain effective budget control of sales expenses.
Analyze sales opportunities and area coverage and credit outstanding and provide
Strategic recommendations to respective regions .
Work closely with marketing dept. While preparing the annual, quarterly plan in line with company vision and strategy.
Analyzing the teams results and putting action plans to improve the good result
and correct the week / month performances.
Ensure the sales teams are using stock & order books to monitor the sales,
Expiry date, product movement and order quantities to the customer, monitoring .
The quality of products on shelves to ensure the best quality service to our customers and consumers.
Achieve volume, distribution, visibility target for all products, skills as per approved
and the coverage of all out lets to optimize sales and market share.
Developed market analysis to determine areas of opportunity in major markets,
Analysis included competitive review, market channel details and Swot analysis
And detail business development plans.
Accomplishments
I had launched their Biscuit as well as their Confectionery Division in Jamshedpur from Kolkata Headquarters. Was overall in charge of this territory. And strived hard to take the sales of my company to greater heights. My Job Profile included Handling of Distributors, My Team, and first and foremost the increase in the sale of my company with due respect looking at the interest of the company as well as my Distributors.
Accountability:
Managing Branch sales organization as a profit centre and to achieve product and SKU-wise targeted sales.
Forecasting sales, finalizing tentative lifting plan of all stocks/SKUs and providing the same well in advance for production planning.
Planning and executing new initiatives and strategies for increasing sales.
Strengthening dealer and distribution network, its augmentation and ensuring the effective management of same.
Identifying new markets/areas and strategizing the products entry and sales increase in same.
Strategizing and ensuring the elimination/minimization of stock damage in warehouse during material handling or due to stock expiry.
Accomplishments
New brand (Abar water) launching in Riyadh market.
Under my Supervision 2 yrs Contract Sales with Nadec and Hail Cement Company (Saudi Arabia)with our company Galloon/Cartoon water sales.
Train and develop highly productive sales team, reduced employee turnover 40%
Increased rep. Commission 35%.
Increased coverage, distribution of all coca- cola brands in retail outlets by 43% in
3 month 2012.
Saved 41% of promotional material cost.
achieve company business plan, achieve the leadership targets reviewed
Distributors margins and dropped cost by 23%.
Modified contracts for amounts of free deal on purchases and replacement of free
Package to reduce sales costs by 20%.
2012 reduce returns, damages goods from the trade over 25% by using stock
Order book from sales team.
Accountability
Regular market & Distributor Visits for giving business inputs for sales improvement.
Responsible for targets achievement, Distribution, Visibility & Merchandising
Manpower management, which includes recruitment of the team, On the Job training.
Ensuring that outstanding / receivables are within company norms.
Designing sales promotional activities, local schemes and monitoring implementation of the same.
Ensuring proper BTL Activities for Trial generation of the products.
Plan and execute strategic and tactical plans to achieve the sales objectives assigned to each of the sub-sections
Assist the business of the client by assisting senior management in formulation of the annual budget, business strategy and business plan; and control the financial risk management framework.
Provide input into the development and allocation of the annual budget for the various sales divisions based on planned and approved upon activities.
Develop relevant policies and procedures pertaining to the sales division; ensure compliance to policies and procedures by all staff.
Accountability
Responsible for business growth, distribution, visibility & collections.
Responsible for primary, secondary sales.
Design and implement promotions, local event & marketing plan for key accounts and institutions to increase volumes.
To recruit, train & develop solid Sales Team
Find new prospects customers continuously.
Control sales process to ensure that products are received by customers on time.
Initial negotiation of sales agreement with new potential customers.
Prepares reports of business transactions.
Coordinate with the Sales Representatives under supervision.
Responsible for the overall sales strategy of assigned area and routes.
SUMMER TRAINING Hindustan coca Cola Beverages Pvt ltd (Bottling plant), Ghaziabad Project Title Development and Implementation of pre sell. Period 20 April 2009 to 30May 2009 Project Study Understanding the pre sell process Understanding of Sales Distribution Channel of Coca-Cola. Study on managing Visicoolers of coca-cola. Study of shelf display in outlets and Brand Positioning of Coke Products in Visicoolers. Achievements: Successfully convinced the Retailers who are only selling Pepsi Products in their Outlet PROJECT AND PRESENTATION Market strategy of reliance fresh. To study the five most disturbing issues for a customer experienced while shopping in Big Bazaar. Strategy on Tata Nano. A study on consumer buying process with special reference to Pizza hut. HONOUR AND CERTIFICATE Certificate course in Retail management from LIRM. Certificated training attended Health and Safety in the Workplace