Brand Manager
Nasser Sports Center
Total years of experience :24 years, 3 Months
While working as a Brand Manager my main responsibilities are as follows,
To achieve or exceed the sales objective in the Business Plan through periodic brand performance review and taking practical and appropriate actions (e.g. Trading Calendar, training, merchandising, advertising etc.) in compliance with Brand standards to ensure the desired results are achieved.
Organizing the implementation of the visual merchandising and marketing guidelines and standards in line with the Brand Partner policies and standards.
To ensure the effectiveness and improvement of the stores operating cost through monitoring of changes in expenditures and discrepancies and through communication on the efficient use of resources.
Organize the design, modification, refurbishment or closure of stores in accordance with the Brand Development plans and standards.
I am also responsible for manpower planning and management of stores and its staff in order to achieve work environment which supports and improves store and team performance.
Implement rewards & recognition schemes (non financial) to keep the employee morale high.
Ensuring that the brand’s Saudization level is maintained in line with Company’s Manpower Plan.
Developing the store staff to provide a customer service exceeding customer expectation. To become the “Best of Breed” sales team.
Stock management is also one of the main responsibility, I am r esponsible for making liquidations, increments and reduction proposals by keeping close eye on sales and stock position of each product line.
Finalizing the most effective promotion/ advertisement for products.
Managing close coordination with Key Account Customers Like Starlet, Footlib, Urban Sole, HOC etc. to ensure that all standards of Brand partnership are met.
Madina Engineering Services is not a new name in Engineering sector of Pakistan Market, having its head office in Lahore, and also operative in Islamabad & Karachi .MES is mainly involved in HVAC, water purification, UPS, Solar System & Diesel generators, we are importing and selling in market. While working as a Business Development Manager I am mainly responsible for developing and maintaining commercially productive relationships with both existing and new clients & vendors. Also in charge of identifying every sales lead and of making the most out of every opportunity to increase revenue and profitability.
Opening of three stores, development of a distribution channel and finding of economical and more effective ways of product development was my main success .
Responsible for increasing the sales by appointing agents/ distributors in main cities of Pakistan.
Assisting training of agents/ distributors as per the standards set by Principal.
Product planning and inventory management was also my main responsibility.
Coordination with our principal and other manufacturers of in Europe and middle east.
Ensuring the maximum confidence level of Directors by reporting them day to day activities, issues like shortages, pilferage, and audit reports etc.
Responsible for business anticipation by analyzing and sensing the market situation, and budget allocation to control and meet store’s essential expenses.
It was also my main responsibility to ensure that all of the stores and agents are executing time to time promotional activities as per standard.
While working as store operational manager, setting the new business record was my biggest achievement.
Key responsibilities were:
Responsible for ensuring smooth store operations, by overcoming internal and external problems to achieve quantitative and qualitative targets given by Head office.
Ensuring the maximum confidence level of Directors by reporting them day to day activities, issues like shortages, pilferage, audit report, staff attendance etc. And also by 100% implementation of the instructions given by them or by Head Office.
Responsible for business anticipation by analyzing and sensing the market situation, and budget allocation to control and meet store’s essential expenses.
To manage, train, career developing and best utilization of 300 plus staff including Floor managers, Department Managers, Supervisors, Cashiers, sale staff etc. was also included in my key responsibilities.
Negotiating with suppliers (different multinational companies) to ensure minimum required level of stock and by overcoming shortages in store.
Responsible for the implementation of loss preventing policies.
Viewing, analyzing the store related business report and deciding time to time business activities with Directors and General Managers.
I have been working in same capacity for 3 big areas defined by Bata Pakistan, however lastly I was Controlling Rawalpindi area which includes stores, agencies in city of Rawat, Kahuta, Rawalpindi, Islamabad, Wah Cantt, Haripur, Abbottabd, Manshera, Hassanabdal and Attock).
While working as area manager Rawalpindi my biggest achievement was massive increase in area’s profitability, reduction in no of stores and huge increase in sales. This I did by closing four non profitable stores and opening of one mega store. When I took the charge of that specific area it was on 7th number in sales wise ranking, and when I resigned it was on 3rd number from top.
Mian Responsibilities were,
Creating and developing good, friendly, pleasant environment among the store managers and salesmen so that targets given by Head Office may achieve.
Managing, Training and dealing with staff unions regarding transfers and development of salesmen.
Settling the customer’s complaints and negotiating with landlords and real estate agents to fix the store rents and other matters.
Responsible for getting customers feedback and demands and forwarding it to concerned authorities.
Responsible for opening of new profitable stores renovation/extension of potential stores and closing of under- performing stores.
Allocation of targets to stores as per their potential, and ensuring that targets are being achieved.
Managing the time in a way to ensure at least twice in a month that all stores of area.
Development of strong check system on each store by doing random audits and also on store’s expenses by confirming the vouchers.
Responsible for having close eye on competitor’s activities and reporting it to Head office.
Minimum price liquidations, lowest stock levels in branches and in where house, minimum stock shortages in stores, record buying and rapidly changed product line of my category was my achievements while working as assistant brand manager. Followings were included in my main duties;
Responsible for Building most effective Demand Supply policies for more than 400 stores within the country.
Buying and deciding new designs of product as per market trends.
Ensuring the profit margins not less than company benchmark on all products.
Managing and planning the production as per stores requirements.
Responsible for making liquidations, increments and reduction proposals by keeping close eye on sales and stock position of each product line.
Finalizing the most effective promotion/ advertisement for products.
Managing stock levels by adding new lines and subtracting old ones.
Responsible for effective R.O.I by inter transferring the stock within the stores of my area by analyzing their sales and stock positions.
Exploring new suppliers, negotiating with current suppliers to ensure receiving of stocks well in time.
While Working in Bata Pakistan as a store manager i was responsible for all each and every thing that hapend in store,
My major responsibilities were staffing, controling, boosting up the sales to achieve the given sales estimates, inventory taking, an specially to build up a good image of my company on the mind of customer.
While completing my MBA i learned the following subjects very briefly, 1- Marketing 2-Advertising 3-International Marketing 4-Management 5-Strategic Marketing etc.