Director Sales Business Development
Nouvelle Solutions FZE
Total years of experience :19 years, 1 Months
• Acquiring, cultivating and managing institutional client base offering an array of solutions including off-the-shelve and custom products tailored to the requirements.
• Developing new business in existing markets and opened new avenues to bring in the revenue.
• Designed and implemented processes to enhance sales productivity through pipelines, CRM Tools and targeted education, increased viable lead generation by 25% in the first 6 months.
• Established strong relationships with C-levels based on knowledge of customer requirements and commitment to value.
• Compiled the data and constructed the proposals which included collaboration with COO and CEO on deal terms.
• Launched a new product category of selling SaaS products and solutions to C-levels within the existing client base and successfully reached a goal of over $100K in sales within the first 3 months.
• Implemented sales plan to increase to increase inbound leads to support initiative of increasing new business by over 20%. New sales have increased 27%, exceeding goals.
• Managing all aspects of New Business Development for clients, generating revenue by growing existing customer base, while prospecting, developing, and introducing new platforms to clients.
• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth, resulting in exceeding yearly target of $13.5M.
• Successfully negotiated and signed new contracts with resellers in the MEA region, resulting in an increased YOY revenue of $10M Top Line.
• Launched first of its kind, White Label Apps in the international market for VitalSource Technologies.
• Represented company and promoted products at various conferences around MEA.
• Researched and identified opportunities for account growth, account penetration and market expansion.
• Generated new business with marketing initiatives and strategic plans.
• Developed new business by networking with prospects and valuable customers at educational events.
• Temporary secondment to Creative Technology Solutions, a reseller for VitalSource products.
• Responsible to build Sales and Operations team for Higher Education sector for CTS.
• Developed and implemented favourable pricing structures balancing firm objectives against customer targets.
• Developed Sales and Operations structure at Creative Technology Solution, from Business Development to implementation.