Head of Media
Interflow Communications
Total years of experience :18 years, 10 Months
* Managing Business for entire Portfolio of the company.
* Manages overall media team of 14 peoples.
* Client Leadership lead. Responsible for overall planning/buying efficiencies & overall profitability of the business.
* Developing a deep understating of client’s business beyond media and has a clear understanding of business implications.
* Provides way forward and devises overall media strategy.
* Provide insight and analysis of relevant and developing trends to the clients.
* Initiate brainstorms to develop strategic direction of accounts.
* Responsible for negotiations and contractual obligations with the client.
* Responsible to develop and present new business pitches.
* Maintain social and professional client personnel contact about direction and issues.
* As a team we achieved over 60% volume growth in a matter of 2 years and won 5 major accounts, with growth gotten from both internal portfolio expansion and external wins.
* Regional KPI custodian for the local business.
* Communication Planning & Strategy partner.
* Managed account P&L, ensuring responsible financial management and delivery of account expectations.
* To drive business growth through existing clients, developing proactive action plans continuously that takes into consideration market change dynamics across time.
* Developed and live creativity in ensuring client solutions are award worthy.
* Managed Post -Buy analysis details, such as campaign results and reporting based on client specific goals.
* Worked with the Business Director in working on new business leads which include new potential clients and new opportunities from existing clients.
* To monitor and review the planning process and skills of planning team to ensure clients receive the best service.
* To deliver against agreed account plan and budget for all clients.
* Expanded client base by 78% in four years by consistently delivering goal-surpassing campaign results and ensuring complete client satisfaction.
* Closed new accounts as a member of business-development team, including a $1.5M win with L’Oreal Company and a $1.2M
win with Faysal Bank& many others.
* Maintained industry lowest media inflation for 4 years.
* Earned commendations from client for communication deliverables that targeted desired audiences.
* Served as Sr. Media Planner for Electronic & Print advertising campaigns for million-dollar accounts and successful product
launches.
* Achieved a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts.
* Began working on project assignment solo within 6 months &made decisions on the best form of media for specific clients &
campaigns.