Marketing Specialist
Swiss Watch Group
Total years of experience :17 years, 0 Months
- Area of Operation: Marketing
- The role Involves execution of 360 degree marketing activity across GCC for brands like Cerruti, Kenzo, Swiss Military and Roamer
- Collaboration with media partners, vendors and other brands.
- Annual budgeting and planning for these brands.
- Execution of the marketing campaigns (Traditional medium like outdoors and print, events, sponsorships, digital etc)
- Tracking the outcome, analyzing and making reports
- Continuous communication with Principals in order to inform them on the ongoing marketing activities
Area of Operation: Account Management
- - The role Involved planning and implementing tactical campaigns including outdoor media
- Development of communications and media outlay along with client team
- Collaboration with media partners to devise innovative and unconventional media solutions
- Brands include Virgin Mobile India, Cadburys, Samsung, Discovery Channels, Apple.
Responsibilities:
- Planning annual advertising budget along with the brand teams based on the share of Marketing outlay
- Development of campaigns supporting planned product launches and phase wise plan towards brand sustenance
- Collaborating with media and production partners with the object to create efficient media solutions
- Support to client team with brand research
- Tracking competitive campaigns and providing weekly update to clients on the same
- Systems & processes followed diligently with respect to accounting procedures, documentation, logistics planning, etc
Projects accomplished:
- Virgin Mobile India
- Nationwide GSM service launch
- Campaign coverage spanned across 180+ cities in India
- Implementation of innovative concepts through interactive outdoor media elements
- Part of the team providing 3600 brand consultancy to the client during pre-launch phase
- Discovery Channel India
- Nationwide Rebranding campaign for Discovery Channel’s Travel and Living Channel to ‘TLC’
- Campaign focused on securing prominent media locations at strategic vantage points across key cities
- Managing production of communication collateral as per the media plan
- Negotiations with media partners/ vendors
Area of Operation: Account Management
- The role included detailed planning of media campaigns
- Providing a 360 Degree Outdoor plan to clients including tradition outdoor to retails
- Development of BTL and activation programmes for creating engaging touch points creating connect between the brand and relevant TG
Key brands include Zee Network, Imagine TV, Britannia, Tata AIG, Titan
Responsibilities:
- Conceptualizing, planning and execution of media campaigns across India
- Built lasting relationships with important community media partners and vendors, which resulted in measurable revenue growth
- Tracking and providing competitive reports to client on daily basis
- Participating in brand research contributing to extensive brand knowledge in relation to competition
Projects accomplished:
Theatrical release of Spider Man 3 by Percept Picture Co.
- Conceptualizing and executing tactful positioning of 30 ft Spiderman inflatable’s hanging upside down at Bandra Shoppers Stop and Atria - Worli
- Coverage of the campaign across generic media for additional exposure
Zee Network
- Played a key role in developing Content, planning and execution for channel launches like Zee Talkies and Zee Next.
Kaya Life
- Part of the launch team for introducing Kaya Life in India with mix of traditional and unconventional media campaign
-Received awards at various film festivals for the documentary that we made on MUMBAI HAWKERS for our academic project