Noureddine Ait Bella, Chief Executive Officer

Noureddine Ait Bella

Chief Executive Officer

Bothani ENG Cranes (Design, Engineering

Location
United Arab Emirates
Education
Bachelor's degree, Mathematics & Computer Science
Experience
5 years, 11 Months

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Work Experience

Total years of experience :5 years, 11 Months

Chief Executive Officer at Bothani ENG Cranes (Design, Engineering
  • United Arab Emirates - Dubai
  • May 2018 to October 2018

* Work with key stakeholders defining and gathering business requirements. Identify potential customizations required to support the new
factory Bothani ENG Cranes
* Screen potential business deals by analysing market strategies, deal requirements, potential, and financials; evaluating options;
resolving internal priorities
* Created the investor presentation and pitch deck for the 1
st & unique project locally and regionally (Manufacturing Tower Cranes,
Italian Brand) in purpose to hook new wealthy investors and venture capitalists. The executive summary contains:
- Company Overview & Management,
- Business Plan & Financial Model,
- Feasibility Studies & Overview of Funding Requirements,
- SWOT & Risk Analysis,
- Production Plan,
- Sales & Market Opportunities,
- Inventory Management,

* Meeting with prospective investors and different financial entities, capture their feedback, incorporate their ideas into
the pitch deck, executive summary, business model and FAQs, and keep developing a strong and effective presentation
* Leveraging the tools available to drive statistical analysis and establish performance process baselines/future performance
* Manage and oversee the performance and budgets of project and operations for all departments
* Reporting to shareholders in the way to keep them informed about the company’s efficiency (Management, Cash Flow, Debts…),
and advising them to help manage assets and liabilities
* Developed the necessary accounting templates to assure the best use of resources and positively impact expenses, operational
efficiency and to assess the progress
* Drive the team work to think differently about how to manage the operations on a daily basis, with an eye on process efficiency,
controlled delivery and innovation

Executive Director at Diamond Wall General Contracting
  • United Arab Emirates - Abu Dhabi
  • November 2015 to October 2017

* Project Management:
- Coordinating the efforts of all parties involved in the project, which include (The architects, Consultants, Contractions, Sub-
contractors, Labourers, Suppliers, Service providers, etc…)
- Collecting quotations, filtering the sub-contractors and suppliers, and negotiating in purpose to select the most adequate one to the
estimated requirements Time /Quality/ Cost to achieve the project
- Drafting Business Contracts
- Calculating project forecasts using change management, risk management and progress management
- Generating critical milestones for the construction stage for inclusion in tender documents
- Establish workflows and processes for enhancement tracking, phasing, and prioritizing of enhancement activities
- Monitoring the progress throughout the project cycle, ensuring cost and time constraints are met and acting to ensure problem
resolution, as necessary
- Advising the Project Engineer of any potential delays to the program and work closely with the project team to minimize or avoid
these delays
- Reviewing the sub-contractor’s detailed work program submissions and prepare the evaluation report
- Assuring the company procedures and company policies are being complied with company Business Conduct and Ethics Policies
at all times

* Budgeting & Business Planning:
- Preparing cost estimation and schedule bar chart plan considering all inputs (manpower, equipment and materials) availability,
production and construction sequences
- Preparing cash flow, charts and histograms on planning projects
- Reviewing the actual implemented bills of quantity and the cost and resource loading prepared by the Contractors
- Ensuring all document records and logs related to potential schedule delays/claims from the contractor are filled and maintained in
accordance with the Project Quality Management System
- Preparing regularly payment summaries for sub-contractors based on the agreed contract and their achieved work in the site
- Processing monthly payroll for staff (Employees, Workers)
- Tracking regularly issued checks before the date of payment, and assuring sufficient amount in the company bank account to cover
these checks

Executive Director at Al Faris Automobiles Carrier
  • United Arab Emirates - Abu Dhabi
  • March 2015 to October 2017

• Management:
* Fleet Management & Services: Car Towing Truck, Trailer, Lowbed & Flatbed, Mobile Crane, Scissor Lift
* Responsible for the strategic direction and overall management of Al Faris's policies and operations
* Contributing to formulation of policy and strategy within the sales and marketing function
* Maintaining administration and relevant reporting and planning systems
Maintaining professional internal and external relationships that meet company core values
* Reporting the feedback on contract execution and following up receivables related to the contracts
* Reviewing expenses and recommends economies
* Reviewing the statistics to measure the staff performance and the need for improvement
* Evaluating office production, revising procedures, or devising new ways to improve efficiency of workflow

• Accounting:
* Working with the Accountants and the General Manager in the development of the company’s financial processes, flows and
internal control systems with a view of improving
*Taking the lead for all Financial Management reporting, accounting, audit and costing functions

• Debts Collection:
* Record debtors history in order to ensure a complete file as a sound basis for decision making during collection/Recovery
* Managed collection efforts with a high level of persuasiveness and professionalism
* Negotiating payments while continuing to build a positive relationship with customers
* Work closely with accounts and collections team to ensure debts are minimized, successfully collected AED ½ million

• Transportation Operations
* Organizing and coordinating operations in ways that ensure maximum productivity
* following up both fleet’s structural and mechanical condition
* Sourcing the cheapest suppliers of quality vehicle parts

• Human Resources Management
* Monitor daily attendance
* Monitor schedule absences such as holidays, vacation leave or travel and coordinate actions to ensure the staff absence has been adequately covered off to ensure continuity of services
* Prepare notices and advertisements for vacant staff positions
* Managing recruitment and manpower in line with business strategy
* Maintain and update staff personal files
* Supervising the work of Employees & Drivers, and providing feedback and counsel to improve efficiency and effectiveness
* Preparing monthly salaries, Incentive, Gratuity statement and report it the GM

• Sales & Marketing:
* Building awareness of Al Faris Co. within local corporate community
* Evaluating customer research, market conditions, competitor data and implement marketing plan alterations as needed
* Maximise all lease and vehicles rental opportunities to bring profitable corporate business for Al Faris Co
* Analysing client’s need to get the requirement. Prepare quotations, support for process plans and bid documents
* Initiate & engage in sales discussions with prospects / clients, identifying & clarifying needs with the help of respective Managers to demonstrate capabilities, prepare & present proposals, negotiate pricing deals, set terms & conditions
* Maintain and develop corporate image and reputation, whilst protecting and developing the company's brand via suitable PR activities and own presentation
* Periodically conduct email marketing through email campaign or Bulk SMS. Prepare collateral documents, to do presentations for clients
* Reviewing progress of sales roles throughout the company

• Customer Services:
* Prospecting new clients & bring in more revenues from existing clients and ensure high quality delivery on time
* Building high levels of customer satisfaction
* Building strong and effective account management relationships with all customers
* Developing customer relationships to enhance profit levels and penetration of services

General Manager (GM) at Unique Travel & Tourism
  • United Arab Emirates - Abu Dhabi
  • December 2014 to March 2015

• Management:
- Develop Travel Agency management plan & project, (Project for Khalifa Fund for Enterprise Development)
- Develop the company policies & process of work
- Monitor the performance of business sections and provide guidance for improvement
- Manage and develop relationships with partners & suppliers to achieve business objectives
- Dealing with disciplinary matters and customer complaints
- Staff & Financial Management

• Sales & Marketing:
- Evaluate customer research, market conditions, competitor data, and implement marketing & sales strategies
- Developing sales techniques of each customer service representative to drive revenue growth
- Develop strategic plans to expand business & identify areas of improvement
- Advertising & selling Tours Packages via different communication & social media platforms
- Motivating the sales team to hit their targets and ensure company profitability
- Sales metrics reports, measured daily, weekly and monthly against agreed sales actively and performance targets

• Reservations:
- Manage Airlines booking via GDS Reservation Systems (Amadeus) and other Webbased Airlines
- Manage Hotels booking (Destinations Of The World, 24x7Rooms, GTA, Rezlive, Suppliers)
- Arrange Touristic Visa to UAE, Umrah Visa (for a Religious Trip to Makkah & Madinah in Kingdom of Saudi Arabia)
- Arrange & operate Transfers within various tourist destinations
- Issuing Travel Insurance

• Customer Services:
- Prospecting new customers & bring in more revenues from existing customers
- Dealing with customer enquiries and aiming to meet their expectations
- Build strong and effective account management relationships with all customers to enhance profit levels and penetration of services

Business Development and Operation Director at Mawaddah Travel & Tourism
  • United Arab Emirates - Dubai
  • May 2014 to September 2014

Key Responsibilities & Accomplishments:
* Manage both pre-sales and post-sales activities
* Oversee, lead, motivate and develop professional Sales team
* Conduct sales calls including high volume of cold calling to prospects
* Generate sales revenue, increase new clientele base to acquire market share
* Prepare quotation and proposal according to customers’ requirements
* Provide post-sales services to customers to maintain customer satisfaction
* Indoor, outdoor and online marketing of Tourism services (Social Media, Newspapers, SMS…)
* Send daily/weekly sales reports for activities tracking
* Developing and maintaining marketing strategies to meet agreed company objectives

Administrative Assistant at Labbaik for Hajj, Umrah & Tourism Services
  • Qatar - Doha
  • March 2012 to August 2013

* Providing full secretarial and administrative support and facilities to the General Manager & other Departments
* Developed the necessary templates in MS Excel for most of departments such as; Staff Attendance, Employees Database, Fleet
Database, Road Trips Schedule, Smart Invoice, Daily Customers Services Booking
* Developed a training manual “Customer Relationship & Services Management” for Labbaik Company
* Preparing and managing correspondence, reports and documents, newsletters
* Archiving, sorting and storing incoming and outgoing administrative, technical, and non-technical documents/Emails
* Keeping track on General Manager’s appointments in regards to meetings, travel schedule etc.
* Preparing Daily, Weekly, and Monthly reports
* Communicating verbally and in writing to answer inquiries and provide information
* Preparing, recording and taking minutes of meetings (MOM), then forwarding recommendations and business decisions in to all the company staff
* Tracking employees attendance record, absence, leave, illness...and submit a monthly report for the General Manager
* Managing recruitment, monitoring vacancies and fetching for staff when required for any department
* Sourcing and attracting top talent for each position, effectively assessing a candidate’s fit to the company, team and position
* Contacting and cooperating with approved Asian Manpower Agencies to provide us the necessary staff
* Writing procedures and job descriptions and advertising vacancies in Forums, Social network and Websites
* Shortlist candidates for interviews, reviewing employment applications, sorting CV and match them with the requirements
* Conduct preliminary interviews & recommend to the management for further interviews based on skills and knowledge
* Emailing job offers and appointing letters to selected staff
* Establishing employment contracts for the new staff and preparing the administrative record
* Create final settlements when employees leave the company permanently
* Managing motivation and training of the entire staff
* Dealing with understaffing, resolving conflicts and administering disciplinary procedures
* Formulate HR policies & procedures & update existing policies within the scope of the Company
* Inventorying regularly internal office needs, and supply LPO to the purchasing department
* Managing the fleet in preventive maintenance, repairs, renewal of licenses & insurances

Sales & Customer Service Supervisor at Labbaik for Hajj, Umrah & Tourism Services
  • Qatar - Doha
  • January 2013 to August 2013

* Leading and managing sales team of 5 employees
* Maintain quality control/satisfaction records, constantly seeking new ways to improve customer service
* Coaching staff for each new updated services and special offers including daily operations management
* Monitoring and mentoring sales team's performance, motivating & encouraging team members to achieve sales targets and guide &
brief new executives services and procedure of customer service
* Developing sales strategies and setting sales targets for individual reps and team work as a whole, according to the company rules
and guidelines
* Tracking and supervising customer services: Tickets/ Booking hotels/ Trips/ Transportations
* Monitoring the quality of the calls (coming in/out)
* Highlight or reshape the services (Trip Packages) and to keep awareness customers using marketing promotion tools as
emailing/promoting & advertising on E/newspaper and others which encourage the valued customer to buy the services
* Supporting the sales team as per their requirements, analysing & consulting with management with consideration of own capacity
and competitor’s activities (Hajj, Umrah & Tourism services) to grab the business on own board and submitting proposal to Head
office to get the approval
* Assisting and guiding sales team to do corporate agreement with foreign organizations, NGO, business community or SME to lead
them to become our loyal customers, which eventually increase the company’s reputation
* Organizing and controlling the operations of Customer Service Center, reviewing customer services, and maintaining a good
reputation customer relations
* Handling difficult situations and sensitive issues in a professional manner and resolve customers complaints
* Coordinate with the all departments to ensure the correct services
* Reporting daily/weekly Sales productivity & development to the Customer Services and Sales & Reservation Managers
* Reporting to Finance Manager on daily Sales-Cash / Invoice / Credit Card & Banking transactions
* Innovated the process of work, and developed new ideas for the trips (Umrah & Hajj)
* Monitoring trips and tours to ensure the customer satisfaction, collecting customers feedback as after sales services to prepare and
submit the regular reports for the Customer Services and Sales & Reservations Managers

Sales & Customer Service Consultant Ticketing Agent at Labbaik for Hajj, Umrah & Tourism Services
  • Qatar
  • December 2011 to December 2012

* Respond promptly to customer inquiries
* Dealing directly with customers (Pilgrims, Tourists, Visitors) either by telephone, electronically or face to face
* Arranging Air ticket reservations for Inbound & Outbound travel services
* Preparing religious trips; Umrah packages for groups and individual trips
* Arrange and design Trip Packages booking using 24x7rooms system & Amadeus system, the package includes : Tickets,
Accommodation, Sightseeing & Visits (Makkah/Madinah), Transfers & Transportation
* Arranging and pick up passengers from airport to hotels and vice versa via Limousine, Suburban, Van, And Sprinter
* Handling cancellation of reservations according the terms and policies of : The company, Airlines, Hotels, & Transportation
* Manage high volume workload within a deadline-driven environment
* Building and maintaining enduring customer relationships to boost sales and generate repeat business

Customer Relationship Advisor, Teleservices at Teleperformance SAMAC
  • Morocco
  • March 2011 to June 2011

* Telemarketing, advertising and selling Freebox ADSL modem including (Internet, Tel, VoIP telephone and TV) for the
Internet Service Provider (ISP) Free Telecom based in France
* Benchmarking France (ISP) to be able to convince customers and monitor their real needs
* Convince customers to unsubscribe the current (ISP) and to subscribe with Free Telecom/France with special offers, and
additional services over ADSL and prices
* Providing personalized services at the highest level by ensuring a prompt and an accurate responds to the customer inquiries
* Reception of incoming phone calls and assisting customers to order and select the items (clothing, household goods, leisure
products, small electrical appliances, office equipment & accessories, furniture, computer-related products...) through
Catalogues and Website for the international group 3Suisses which based in France. 3Suisses Company operates a Web site
for the purchase and sale of new and second hand products (http://www.3suisses.fr/)
* Submitting the order intake reports to the designated resource in 3Suisses Company/France to deliver the requested items

Education

Bachelor's degree, Mathematics & Computer Science
  • at Mohamed V University
  • June 2009

Location:

High school or equivalent, Industrial Maintenance
  • at School of Technology
  • July 2003

Location: Sale/

High school or equivalent, Mathematics
  • at High School Moulay Yussef
  • June 2002

Location:

Specialties & Skills

Administrative Duties
Management
Business Development
Talent Acquisition
BENCHMARKING
HUMAN RESOURCES
OPERATIONS MANAGEMENT
REPORTS
STRATEGIC
STRATEGIC PLANNING
ADVERTISING

Languages

Arabic
Expert
English
Expert
French
Expert