Marketing & Communications Freelancer
Marketing Consultancy
مجموع سنوات الخبرة :15 years, 2 أشهر
- Formulating MarCom plans and social media strategies for clients.
- Finding creative solutions for challenges clients are facing.
- Building strategic foundation, performing financial and feasibility studies for new initiatives.
- Agencies I worked for: Doors Inc & Ice Advertising
- Companies I worked for (whether directly or through an agency): Charleys Philly Steaks, Masaa Real Estate, Nile University, Le Soie Cosmetics, True Gym, Watch us grow, ...etc.
- Monitoring and analyzing market trends.
- Studying competitors' products and services.
- Analyze customer base and identify revenue generating opportunities.
- Exploring ways of improving existing products and services, and increasing profitability.
- Identifying target markets and developing strategies to communicate with them.
- Supporting & supervising in the creative work.
- Preparing and managing marketing communications' plans and budgets.
- Developing strategies proposed to retain clients and managing the company’s brand and reputation.
- Managing the customer experience across Egypt to ensure customer satisfaction and loyalty.
- Managing the production of promotional material.
- Liaising with other internal departments such as residential & commercial operations.
- Liaising with external suppliers such as advertising agencies & print houses.
- Continues follow up with customer service to understand clients, their issues and behavior and act accordingly.
- Producing reports to monitor results.
- Presenting findings and suggestions to company directors or other senior managers.
- Managing digital marketing and social media activities.
- Continues brand development and follow up branding participation all over the world.
- Managing events and travelling to trade shows & conferences.
- Assisting in handling the company's internal and external communications.
- Assisting in event management.
- Create sales promotions and incentives based on historical and current performance and sales plans.
- Create ROI analysis to ensure the sales promotions & incentives profitability.
- Ensure promotions & incentive plans are aligned with the budget.
- Follow up with all activities related to sales promotions & incentives: communication, financial approvals, prizes reservation .... etc.
- Create regular follow up on all sales promotions & incentives and work on solving any incentive related problem.
- Collecting and analyzing sales promotions & incentive results.
- Apply lessons learnt to future plans.
- Assisting business development manager in all marketing activities.
- Assists with the development, writing, and communication of Marketing plans, promotional recaps, creative briefs, project recommendations, and presentations.
- Acting as a focal point between the company and advertising partners.
- Conducting researches on the company and its current clients.
- Works effectively as part of a multi-disciplinary Marketing and Communications team to communicate, coordinate, and integrate Marketing and Communications, and apply best-in-class practices to all efforts.
- Analyzes Marketing and competitive data and consolidates findings to support local and national Marketing strategy development.
- Assists in theme and content development for a variety of projects.
- Acted as a Marketing Manager for the last 3 months.
- A member of the backup management team.
- Supporting the Team Leader and the Account Manager in issuing periodic reports.
- Receive customers' complaints and inquires through phone, e-mail or fax.
- Act as a consultant to the customers’ different inquiries.
- Following up customers’ complaints to close them on customers’ satisfaction.
- Applying the different escalations processes in order to ensure customer’s satisfaction.
- Updating customers on regular basis, till the complaints are closed.
- Supporting sales team in receiving customer's inquires regarding offers, test drives and brochures requests.
- Maintain monthly targets.
- Liaising and networking with a range of stakeholders, e.g. customers, colleagues and partner organizations.
- Communicating with target audiences and managing customer relationships.
- Sourcing advertising opportunities and placing adverts.
- Managing the production of marketing materials, including posters, flyers, newsletters and e-newsletters.
- Writing and proofreading copy.
- liaising with designers and printers.
- Ads designing.
- Managing e-marketing.
- Arranging for the effective distribution of marketing materials.
- Maintaining and updating customers databases.
- Organizing and attending events.
- Sourcing and securing sponsorship.
- Conducting market research and analysis.
- Contributing to and developing marketing plans.
- Evaluating marketing campaigns.
- Monitoring competition.
- Supporting the CEO and other colleagues.
Assisting in all Marketing activities. (PR, Advertising, Event Management, In-Store Branding, Marketing Research & Competition Analysis).
With a focus on Marketing Communications' Strategies
Activities and Societies: - Secretary of the Students League - Honor Roll Student - Founder and Secretary of Royal Club