Chief Marketing Officer
Ahmad Mohammad Saleh Baeshen company
مجموع سنوات الخبرة :27 years, 2 أشهر
Leading the business strategy development for the company and enhancing the business performance by identifying opportunities to grow, leading the marketing department, company major projects, planning and execution for Marketing and PR projects, leading the R&D, and managing the business making sure having Positive P&L and achieve business annual goals.
- Develop annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
-Manage the marketing activities, and responsible for establishing marketing strategies that promote the company's business. and oversee the team that applying these strategies to make sure that they are meeting the company's goals and staying within budget.
-Lead the brand marketing team and oversee all the brand marketing activities.
-Supervise the brand planning process inclusive
of the definition of target consumers and the development of marketing mix and strategies on consumer brand-interaction in order to encourage
increased purchase.
-Lead the fashion design team, and will provide guidance regarding the needs of each customer segments.
-Handle the company’s image through marketing campaigns.
-Oversee the marketing aspect of new store
openings and will work with the staff so that they fully understand the brand image.
-responsible of developing, implementing and managing digital marketing campaigns that promote the company and its products and
enhance the brand awareness within the digital space as well as driving website traffic and acquiring leads or customers.
-Manage the customer relationship management system ensuring that it provides an effective sales funnel & develop and implement marketing techniques that will drive new customers.
-Ensure leveraging consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through
multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.
Leading the company in developing full organizational structure, building the business strategy for production, marketing, sales. Enhancing business by following on team performance based on business KPI's and identifying business opportunity, where my main task is to enhance business profit, improve ROI, and develop creative and innovative business approach to coup with the changes in market place. Main tasks are the following:
• Leading the factory designing and sourcing the production line
• Recruiting the consultant agencies and monitoring the factory constructions
• Supervise the factory construction and production line installation
• Developing business KPI's and design the company structure
• Leading, managing and monitoring the performance of the company, ensuring the achievement of business KPI's
• Leading the P&L of the company
• Interviewing, screening and hiring new workers and employees; Support in Developing full Brand and marketing Strategy for a new product launch’s
• Execute system a plan and strategy for the factory to be more systematic and organize
• Lead and assist in issuing all licenses for manufacturing and production.
• Ensure that safety regulations and policies are implemented among the factory workers
Handling Marketing and PR for HyperPanda Business including all new marketing initiatives, stores expansions, communication and signage, in-store activation, brand strategy & identity, Public Relation and community service responsibility projects.
Azizia Panda March 2010 - April 2014
Electronics Unit Director
Establish a new project to improve the Electronics business Image and performance
Re-structured the Commercial Department
Develop, Launch, and Implement a new purchasing strategy
Develop a new ordering Process
Develop in store receiving Process
Participate in Non-food new look (Store renovation and new layout)
Manage to grow the Electronics business by 100% over the last 3 years
Develop and initiate new activities to improve the sales
Launch after sales service ( Delivery & installation)
Managed to improve the commercial margin by 7%
Launch telecom. business in Panda
Azizia Panda March 2005 - Feb 2010
Director of Marketing & PR
Lead and manage all marketing, PR, and in store activities
Lead the expansion plan for Panda and HyperPanda format in KSA and UAE
Lead the marketing part of Geant HyperMarket acquisition
Lead the Marketing Part in Giant Store JV
Develop full Marketing and PR plan for the company
manage the marketing Budget as well as new store opening plans
Lead marketing research department for all research activities
Expand the PR and CSR Activities
Manage UAE remote store with full marketing plans and PR activities
Azizia Panda Company April 2002 - March 2005
Marketing Manager
Leading marketing activities
Develop full year marketing & promotion plans
Recruit and Manage new advertising agencies
Develop new marketing communication strategies
Develop and plan the launch of the first Hypermarket in KSA
Develop new CSR plan and launch the first & Biggest CSR project in Panda
Azizia Panda Company March 2000 - June 2002
Assistan Marketing Manager
Developing a new Marketing department
Managing all Marketing communication channels
Assist in drawing the future Strategy of Panda Retail expansion
launching Panda Stores new look
Design marketing & communication Manual
Recruting advertising & Media Agencies
Managing all promotion activities and Media planning and execution
Savola Edible Oil Jan 1997 - Feb 2000
Brand Manager
Handling a new Brands Launch
Dealing with Adv. Agency in all communication and briefing
Media Monitoring and market intelligent analyses
Assist in developing the new packaging for different brands
Analyze the sales figures and give recommendation
Supervise the communication between marketing and sales team
