Lead Copywriter
Leo Burnett
Total years of experience :19 years, 2 Months
Copywriter/Conceptualizer
Leading on 4 major accounts: Mc Donald’s Arabia, Kellogg’s, Bel, Fox Channel.
In charge of creating concepts for campaigns that answer the market needs and communicate well to the consumer taking into consideration his cultural and linguistic background.
Ability to write scripts in different dialects: Egyptian, Saudi, and Lebanese.
Senior Arabic Copywriter/Conceptualizer
I joined this Advertising Company to conceptualize and create attractive campaigns supported by strong Arabic copy for major clients in the Gulf region such as: Red Bull, Puma, Emaar, Etisalat, Unilever, Abu Dhabi Media Zone, Abu Dhabi Media Company, Masdar, Apple (Arab Business Machine Ltd), Bloomingdales, Carefree, J&J, CBD, Shuaa Capital, and many others. I have the ability to write scripts in different dialects such as, Egyptian, Saudi, Emirati, and Lebanese. I can write a compelling copy for any of the following:
• TV Commercials
• Radio Spots
• Print Ads
• Websites
• PR Materials
• Brochures (technical, touristic, marketing, etc..)
• Media Articles
• Leaflets
Translator/ Editor
I joined this Journal Company to ensure the publishing of the Arabic version of MEB Journal
Translation of journalistic and technical articles, and interviews (English- Arabic/ Arabic-English).
Conducting interviews and writing articles in English and Arabic related to Broadcasting
Subtitling
Subtitling of Sit-coms, documentaries and soap operas from English into Arabic
Translation of editorials, interviews, journalistic political articles, and newspapers abstracts (Arabic -English, English - Arabic, French - Arabic)
Editor of The Arab and International News section at Al-Hiwar weekly newspaper.
Organizing conferences and events.
Minutes of meetings/ statements/ reports.
Communication with journalists and Media outlets.