Senior Account Manager
North55
Total des années d'expérience :18 years, 11 Mois
Clients include: Jumeirah, Siemens, European Tour - DP World Tour Championship and Race to Dubai finale, Dubai Airports, Jumeirah Restaurant Group and Salama bint Hamdan Al Nahyan Foundation.
• Strong CRM skills - both internally and externally.
• Strategic input, management and execution of ATL and BTL campaigns, print and digital.
• Develop brand activations for both internal and external marketing campaigns.
• Daily liaison and management of all stakeholders to ensure projects are understood, and executed, on brief and within budget.
• Contribute to the strategic direction of the company by analysing company performance and advising on business development strategies.
• Strong commercial awareness.
• Regularly exceed target by a minimum of 20%, through strong and long-term relationships at all levels that nurture a partnership mentality between the agency and the client.
• Conduct regular client reviews to understand marketing plans and budgets.
• Manage projected billings by tracking my financial progress with individual clients.
• Support and mentor junior staff.
• Develop and manage strong relationships with suppliers that results in cost efficiencies and flexibility on delivery deadlines.
Project: KAUST - King Abdullah University of Science & Technology
Events included: VIP (heads of state, royalty, ambassadors) visits, community and student events and corporate strategy meetings (Aramco’s executive management).
• Developed and introduced standards for all KAUST events.
• Introduced and implemented a solid events management structure, from client to supplier.
• Aligned all stakeholders to comply with KAUST brand guidelines and event standards.
• Mobilised, managed and coordinated VIP events from idea through to post-event evaluation.
• Strategised, planned and improved service delivery through improvement programmes.
• Managed all service providers to ensure events and staff met SLAs and KPIs.
• Managed a US $700, 000 community events budget.
• Identified commercial opportunities and ways to extract further business from the client.
• Acquired, built, managed and re-established a client relationship management strategy to help retain business and extract new business.
• Managed the PR and marketing, and liaised with the UK to realign the brand in the Middle East.
• Analysed and compared client visit reports to identify key trends.
• Implemented business processes to improve customer service.
• Acquired, built, managed and re-established client relations.
• Managed the PR and marketing, and liaised with the UK to realign the brand in the Middle East.
• Analysed and compared client visit reports to identify key trends.
• Implemented business processes to improve customer service.
• Managed the launch from start to finish, and each issue from conception to print.
• Raised the magazine’s profile within the industry and worked with the publishing team to increase revenues and sustain the magazine’s market-leading position.
• Managed an assistant editor and a freelance budget.
Planned, wrote and commissioned the editorial. Pagination 68 - 124.
NCTJ and PTC accredited.