Product Manager - SONY PlayStation Business
Modern Electronics Co. Ltd. (SONY)
Total years of experience :12 years, 7 Months
• Managing SONY PlayStation Business in KSA.
• Annual budget preparation and sales forecasting.
• Managing Purchase, Sales, Inventory, Profitability and Stock Ageing.
• Successfully executing HQ strategy in the Kingdom with local perspective.
• Pricing - Control Price and Promotion: Deciding the price of each model (New & Continuing) by studying competitor models and ensuring budgeted market share is achieved.
• SKU Ranging: This helped improve accessory and software sales.
• Data Management: Analysis of Market intelligence reports and Competitor activities for the improvement of business.
• Inventory Management: Frequent coordination with Logistics team to ensure right product is available at right place at right time in right quantity.
• Negotiation with channels in coordination with Key Account Managers for target achievement with promotions and various marketing activities.
• Organize Events such as Gamers Day.
• Headed SONY TV Business in KSA reporting to principle company.
• Annual budget planning and sales forecasting: Ensuring Annual Company Budget is achieved.
• Manage & Control PSI/Korogashi - Managing Purchase, Sales, Inventory, Profitability and Stock Ageing.
• Successfully executing HQ strategy in the Kingdom with local perspective.
• New Channel Development: Identified new customers and initiated the business as part of company’s growth strategy.
• New Product Selection and line up expansion: Expanded the TV line up by 60% from 2016 to 2017 to satisfy various range of customers and as a result to expand the presence of brand in KSA.
• New Product Launch: Successfully launched 4K HDR TV models in KSA in 2016 which helped the Brand to increase market share in 4K segment and as a result drive the amount share. In 2017 successfully launched SONY’s flagship models - OLED and 100”.
• Pricing - Control Price and Promotion: Deciding the price of each model (New & Continuing) by studying competitor models and ensuring budgeted market share is achieved.
• SKU Ranging: With the help of intelligence reports/collected Data, assigning SKU range for each outlet across all channels. This helped to reduce ageing stock in Market and accordingly launch new models smoothly on right time.
• Data Management: Analysis of Market intelligence reports and Competitor activities for the improvement of business.
• Inventory Management: Frequent coordination with Logistics team to ensure right product is available at right place at right time in right quantity.
• Negotiation with channels in coordination with Key Account Managers for target achievement with promotions and various marketing activities.
• Organize Events such as Dealer Conventions, Product Launches, Trainings etc.
• Merchandiser and Promoter Management and control.
• Was in charge of TV business for Toshiba, Sharp and Dora in ALJEAC.
• Annual budget planning and sales forecasting.
• PSI Management - Managed Purchases, Sales, Inventory, Profitability and Stock Ageing.
• Toshiba: Successfully launched android TVs and expanded the business deeply into traditional dealers on top of organized retailers with 50” below TVs. Launched 84” 4K android TV successfully.
• Sharp: Negotiated aggressive prices for Sharp 60” & above TVs with principle company and successfully positioned brand in this segment. Successfully launched 90” TV in KSA which was the first of its kind in the Kingdom.
• Dora: Developed a business model with ALJ’s own brand by bringing a huge line up in TV to cater to the demand of Traditional dealers with aggressive price points.
• Maintain Intelligence Reports - Analysis of Market, Competitors and Retailer Activities
• Inventory Management: coordinating with logistics team for proper allocation of products.
• Pricing: Negotiating with principles and positioning each model in market.
• Organizing new product launches, training and annual dealer conference.
• Was in charge of TV business for Toshiba, Sharp and Dora in ALJEAC.
• Annual budget planning and sales forecasting.
• PSI Management - Managed Purchases, Sales, Inventory, Profitability and Stock Ageing.
• Toshiba: Successfully launched android TVs and expanded the business deeply into traditional dealers on top of organized retailers with 50” below TVs. Launched 84” 4K android TV successfully.
• Sharp: Negotiated aggressive prices for Sharp 60” & above TVs with principle company and successfully positioned brand in this segment. Successfully launched 90” TV in KSA which was the first of its kind in the Kingdom.
• Dora: Developed a business model with ALJ’s own brand by bringing a huge line up in TV to cater to the demand of Traditional dealers with aggressive price points.
• Maintain Intelligence Reports - Analysis of Market, Competitors and Retailer Activities
• Inventory Management: coordinating with logistics team for proper allocation of products.
• Pricing: Negotiating with principles and positioning each model in market.
• Organizing new product launches, training and annual dealer conference.
• Was in charge of Home Appliances, Air Conditioners & Small Appliances business from Toshiba, Sharp, White Westinghouse and Dora in ALJEAC.
• PSI Management - Managed Purchases, Sales, Inventory, Profitability and Stock Ageing.
• Toshiba: Managed Refrigerators, Washing Machines and Air Conditioners. Was responsible for timely follow up and coordination with Customs clearance team and factory for preparation of new SASO standards. As a successful result, Toshiba became the first company in the Kingdom to launch appliances with new SASO standards.
• Sharp: Managed Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens, Vacuum Cleaners and Air Purifiers. Was responsible for launching cylindrical type Automatic Washing Machine. Launched successfully heavy duty vacuum cleaners which helped Sharp to gain market share. Was responsible for re-launching AC business with unique business model which helped the brand to sell nearly 100K units from Zero in one year.
• White Westinghouse: Managed Refrigerators, Washing Machine, Freezers, Cookers, Air Conditioners & Microwave Ovens. Responsible for taking White Westinghouse to No.1 spot in US type refrigerators and Freezer segment. Also took the brand to top in Window AC segment with proper pricing and line up.
• Dora: Managed Air Conditioners, Washing Machine, Freezers, Water Dispensers, Cookers, Microwave Ovens & Vacuum Cleaners.
A 2 month internship in Bharti Airtel Limited, Chennai, India as part of my MBA course. The study included the scope of bringing different state Government departments under a single communication network where each Government employee can contact other freely. The study also included a development of a business plan for a 3G application for smart phones and a research on the topic "Increase in demand of high end mobile services due to adoption of 3G in Chennai".
Undergone technical training on 3G and conducted market study for the launch of 3G services for Tata DoCoMo
1) Best Captain award during Karma 2010, an intra college management fest organized by FISAT Business School 2) Worked as Management Trainee in Cardiological Society of India’s annual conference held at Cochin, Kerala, India during 3-6th December 2009. 3) Winner in Inter College Business Quiz Competition (Calypso 2010) held at Muslim Educational Society (MES) College, Cochin, Kerala, India. 4) Event Management team member for “Consolidation of Banks in India-Issues and Challenges”, a national seminar conducted by FISAT Business School on 27th October 2010. 5) Successfully Completed Business Skill Development Program, under Micro Small Medium Enterprises (MSME) Trissur organized by Central Government of India.
1) Science Exhibition coordinator in V.M.K.V engineering college during the period 2007-2008. 2) Designed “Scrolling LED display for colleges using Ethernet/LAN with e-mail alert” as part of Final Project which was approved by Government of Tamil Nadu as best project among its class. 3)Presented a paper on “Scrolling LED display for colleges using Ethernet/LAN with e-mail alert” in the national conference on CONVERGENT COMMUNICATION TECHNOLOGIES-09 (NCCCT-09) on 17th April 2009, organized by Department of Electronics & Communication, V.M.K.V Engineering College, Salem, Tamil Nadu, India.